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1. Global Advertisers partners with Kinetic to launch study on OOH
industry
Global Advertisers has partnered with Kinetic Worldwide, a WPP Group agency that
specializes in planning and buying of out of home media, along with exchange4media
group publication Impact, launched New research study on 28th February at the Westin
Hotel, Mumbai.
Titled „Moving world‟, the research is the first ever study of „changing consumer behavior
patterns‟ with regards to demography, travel and technology, lifestyle, and OOH media
impact on them. The study will be useful for marketers, while planning their Out-of-home
campaign.
The launch was attended by Steve Ridley, Global CEO, Kinetic, Rajul Kulshreshtha, MD,
Kinetic-India, and Sanjeev Gupta, MD, Global Advertisers. Steve Ridley spoke on the
changing face of the outdoor advertising industry in India from an OOH vendor's
perspective.
“Moving world is a proactive initiative to strengthen our philosophy of making outdoor
advertising easy, effective and quick. It will definitely help OOH Agency and marketer for
effective marketing campaign. The study will enlighten us on the impact of OOH in this
Facebook & Twitter era,” explains Sanjeev Gupta, MD, Global Advertisers.