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Social Media for Local Government

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  • Search, General Interest Portals/ communities, software manufacturers, member communities, email
  • Social media is just another way to describe the conversations that are happening online. In the last few years, countless social media properties have come and gone. With such a vast landscape of sites, tools, and applications, it’s unrealistic, and impractical, to try to master them all. That’s why, in this deck, we’re going to examine the top 10 that you, as a marketer, need to know about in order to be a part of the conversation – whether that means actively speaking, or just starting to listen.
  • ICMA “bright side of government” YouTube Channel at “ICMA is working with its strategic partner Microsoft to find best practices, interesting uses of IT technology, and tips for saving money through technology from local governments.” http://www.youtube.com/GovernmentStar
  • Transcript

    • 1. MISSOURI CITY CLERKS AND FINANCE OFFICERS ANNUAL CONFERENCE LODGE OF THE FOUR SEASONS LAKE OF OZARKS MARCH 9, 2010 Local Government and Social Media
    • 2. Agenda
      • Introduction
      • Simple understanding of social media
      • Some “social media” you should know about
        • What it is
        • Why it’s important
        • What local governments are doing (Laboratories of Democracy)
      • So what to do next?
    • 3.
      • George Liyeos
      • City of Rock Hill
      Introduction
    • 4.
      • Social network and blogging sites are now the most popular activity on the internet – ahead of email.
      • (Social Media Revolution Video)
      • http:// www.youtube.com/watch?v =sIFYPQjYhv8
      Nielsen, Global Faces & Networked Places, 2009
    • 5.
      • “ The staggering increase in the amount of time people are spending on these sites is changing the way people spend their time online and has ramifications for how people behave, share and interact within their normal daily lives.” (Sense of Community)
      Nielsen, Global Faces & Networked Places, 2009
    • 6. “ Social” is a fancy word for conversations happening online that may be extremely important or not so important ? i.e. (Amber Alert for a missing child) (Political demonstration in Iran) (I am @ the MOCCFOA @ The Lake) (My 6year old just lost another tooth)  etc..
    • 7. Social Media is changing how we see:
      • Democracy
      • Networking
      • “ The Public”
      • Brands
      • Information
      • Recruiting
      • Collaboration
      • Innovation
      • News
      • Credibility
      • Resources
      • Transparency
      • Critics
      • Customer Service
      • Crisis Management
      • Organization
      • Celebrity
      • Elections
      • Influencers
      • Peer groups
      • “ Professionals”
      • Websites
      • Open Source
      • Research
    • 8.
      • Over 200 million people (even elected officials) use Facebook everyday to keep up with Friends, family, co-workers, and constituents along with uploading photos, sharing links and videos (Mafia Wars or Farmville?)
      Facebook Nielsen, Global Faces & Networked Places, 2009
    • 9. Facebook
      • WHAT IS IT?
      • Social network where you create a profile and share. Think of it like your own webpage
      • WHY IS IT IMPORTANT?
      • Facebook has the highest average time per visitor amongst the 75 most popular brands online worldwide
      • Fastest Growing Demographic– with women aged 55+
      • If you need a little help getting started ask a friend
      • Women are the best communicators in this medium
      Nielsen, Global Faces & Networked Places, 2009
    • 10.
      • City of Rock Hill
      • BECOME A FAN OF YOUR CITY AND OTHERS!
      • 60 Fans
      • LINK
      For Local Government
      • University City
      • Just got started last month
      • 141 Fans with a lot of KIDS
      • LINK
    • 11.
      • Twitter had 23MM unique visitors in July 2009 (Inventor Tim Dorsey from St. Louis)
      • That’s a 949.64% increase in one year’s time.
      Twitter
    • 12. Twitter
      • WHAT IS IT?
      • Social network where users post 140 character statements
      • WHY IS IT IMPORTANT?
      • It’s become mainstream and is being used by marketers, news outlets, politicians, celebrities, consumers, and maybe even your boss.
      • Quickly becoming a new way to search for “BREAKING NEWS”
      • If you want to know what is going on in Jefferson City?????
      • It provides teasers with hyperlinks to items of interest (ADD readers).
    • 13.
      • Chesterfield Police
      • Department of Homeland Security
      • Public Safety
      • 743 followers
      • LINK
      • National Safety
      • 7,250 followers
      • LINK
      For Local Government
    • 14.
      • LinkedIn adds 1 million new users every 17 days. Used most often on the West and East Coasts and all over the world.
      LinkedIn
    • 15. Linkedin
      • WHAT IS IT?
      • Professional social network, like online resume
      • WHY IS IT IMPORTANT?
      • Check out the slide share and reading list applications
      • Has over 35 million profiles.
      • Linkedin is being used in a number of different ways: recruiting, virtual organization, networking, credibility etc.
    • 16.
      • MOCCFOA
      • CITY CLERKS
      • Over 20,000 City Clerks listed on LinkedIn (Jennifer Yackley?)
      • LINK
      • 2 results for Missouri City Clerks and Finance Officers Assocation
      • LINK
      For Local Government
    • 17.
      • Nearly 5.5 billion videos are watched on YouTube every month and 3.6 billion photos have been uploaded to Flicker, as of June 2009.
      Rich Media Nielsen Online, May 2009, June 2009
    • 18. Rich Media
      • WHAT IS IT?
      • Video & photo sharing sites
      • WHY IS IT IMPORTANT?
      • Every minute, ten hours of video is uploaded to YouTube.
      • Most photos and videos are not professionally done, but influencing pop culture in mass
      • Sites like Flickr and YouTube are often used in blogs, allowing users to bring in photos and videos uploaded on these sites to their blogs
      • New technologies like the iPhone 3GS and mini camcorders are making it easier than ever for anyone to shoot, edit, and post videos.
    • 19.
      • Cape Girardeau Fire Department
      • Federal Bureau of Investigation
      • Live Burn Demonstration showing the difference between the effectiveness of Sprinklers versus a Fire Hose in combating a typical house fire
      • LINK
      • Educational and “inside”
      • 641 subscribers with over 30K views
      • LINK
      For Local Government
    • 20.
      • Wikipedia is the 7th most visited website in the world. Of the top 10, it’s the only non-profit.
      Wikipedia Alexa, Top 500 Global Websites, August 2009
    • 21. Wikipedia
      • WHAT IS IT?
      • Collaborative definition
      • WHY IS IT IMPORTANT?
      • Wikis seek to involve the visitor in an ongoing process of creation and collaboration that constantly changes the Web site landscape.
      • Since its creation in 2001, Wikipedia has grown into the world’s largest reference website, attracting at least 684 million visitors yearly.
      • In April 2007 the Pew Internet and American Life project found that one third of US Internet users consulted Wikipedia.
    • 22.
      • Liberty, Missouri
      • Troy, Missouri
      • All things about the city
      • The 1 st bank robbery in broad day light in the U.S. was allegedly done by?
      • LINK
      • A Wiki is any collaborative environment (Facts?)
      • What is the nickname of the Mayor of Troy?
      • LINK
      For Local Government
    • 23. Feedback
      • WHAT IS IT?
      • Users organizing, sharing, rating, commenting and ranking
      • WHY IS IT IMPORTANT?
      • Rankings, ratings, comments, “most purchased”, “highest rated” are all becoming contributors to the consumption of information
      • Social bookmarking like Digg and Del.icio.us allow users to share content that they find interesting.
      • “ Social Shopping” is a term that’s ever evolving to try to harness the power of word-of-mouth endorsements online.
      • A natural extension then becomes the conversations about your product/ company/ city happening out in the web contributing to shaping the story.
    • 24.
      • STLToday.com
      • City of Springfield
      • Has share features and comments
      • RECENTLY had problems for all of the comments.
      • LINK
      • Multiple sharing and social links
      • Great across the board – Email, Nixle, Twitter, Facebook, RSS feed
      • LINK
      For Local Government
    • 25.
      • "Social" Pros
      • “ Social” Cons
      • Another way to disseminate information
      • Easy way to get feedback
      • Diffuse issues
      • Keeping up with human behavior changes
      • Democratic (Obama Campaign)
      • Learning curve
      • Commitment
      • Resource allocation
      • Yes, there are idiots (Hecklers Veto)
      • Legal and liability implications
    • 26.
      • Listen and learn (Dale Carnegie)
      • Have a purpose
      • Keep content fresh and relevant
      • Be open to dialogue
      • Be honest and maintain transparency
      Guiding Principles
      • Integrate both on and offline
      • Measure
      • Build relationships and conversations
      • Be flexible
      • Try, try again
    • 27.
      • Start learning the tools
      • Start listening to what people are saying
      • What’s your purpose for social?
      • Make a commitment
      • Develop a “Social Media Policy” that looks forward (handout)
      • Develop “Rules of Engagement” for Elected Officials (handout)
      What do I do next?
    • 28. GEORGE LIYEOS [email_address] http://www.rockhillmo.net/Administration.aspx WITH LINKS TO TWITTER AND FACEBOOK YOU CAN ALSO FIND ME ON LINKEDIN http://www.linkedin.com/profile?viewProfile=&key=13100236&locale=en_US&trk=tab_pro GOOD LUCK WITH THE FUTURE & THANKS!

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