Marriott

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New campaign theme for Marriott

Published in: Travel
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  • Marriott

    1. 1. Marriott Hotels Comfort, Quality and Luxury
    2. 2. Integrated Theme for Client • New campaign them will utilize the best of social media: Youtube, Facebook, Myspace, etc.
    3. 3. Key Components • Social Media • TV Spot • Radio Spot • PR • Print Adv in luxury magazines
    4. 4. Metrics of Success • Marriott is successful! • Businessmen, the family, You can have lots of fun at a Marriott hotel: • Luxury • Economy • Business
    5. 5. Budget • $50M to be spent across Marriott (domestic) and Marriott International chains of resorts, spas, and hotels.
    6. 6. More Budget! • $50M will cover the cost of producing a pulsing media schedule that involves Radio and TV spots, and Print advertising. • PR is free!
    7. 7. Timeline • Within one year Marriott will have achieved its goal! • More customers = happiness at Marriott
    8. 8. Timeline • Marriott does excellent business year-round, not dependent on season. Resorts are located in warm, dry or humid subtropical climates – so seasons aren’t an issue with luring patrons and vacationers. • Marriott International receives consumers from the host country and all over the U.S. – year-round. Also not dependent on season.
    9. 9. Timeline • The domestic chain requires the bulk of the media budget since the economy hotels in the Marriott family have major competition.
    10. 10. Marriott loves its consumers! • Yay!

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