Web 2.0 – Online Professional Networking Jocelyn Oakman Client Services Manager – LinkedIn
Google and Your Public Brand – What Are You Known For?
How is LinkedIn Unique?
LinkedIn IS Strictly Business
LinkedIn is unique because it allows you to build your brand through a combination of a resume style profile, a network of personal connections linked directly to your profile, and passive connection to a job board accessible by all fortune 500 companies.
LinkedIn IS Your Professional
Whether you or looking for work or looking to market your business, it is vital to have a professional online presence that can easily be found by hiring managers, recruiters, potential clients, and career contacts. If established correctly, a personal brand allows you to differentiate and position yourself from the competition and claim your place ahead of them professionally.
LinkedIn IS A Showcase Of Your Career Success & Aspirations
LinkedIn IS Your Edge In A Competitive Economy
LinkedIn was founded May 5, 2003 by Reid Hoffman. LinkedIn is headquartered in Mountain View, CA and also has offices in Omaha, New York, Chicago, and London with over 300 total employees
LinkedIn’s Omaha office opened on March 7, 2007 and now has approximately 70 of the companies total employees
LinkedIn is backed by world-class investors including Sequoia Capital, Greylock, the European Founders Fund and Bessemer Venture Partners, Bain Capital
Over 38 million professionals worldwide use LinkedIn
1.2+ Million new members a month
The 1st largest member base is from U.S – 55% of total member base
The 2nd largest member base is from U.K - 6% of total member base
Executives from all 500 of the Fortune 500 companies can be found on LinkedIn
Who You Join On LinkedIn - The LinkedIn Professional At A Glance Source: @plan Fall 2008 Average Age 42 Household Income $109,382 Male 60% HHI $100K+ 52% Traveled for Business in the last 3 months 29% College Grad/Post Grad 80.1% % Company Decision Makers 50%
Why Use LinkedIn? What’s in it for me? Strengthen Professional Relationships
Connect with colleagues, classmates, & clients
Maintain and grow your professional network
Generate qualified referrals
Share Business Knowledge
Ask & answer business related questions
Send/receive messages to/from industry experts
Share and discuss industry relevant news
Build your Personal Brand
Publish professional profile to Google
Showcase recommendations for yourself and others
Hire & Search for Jobs
Find & hire qualified, passive candidates
Discover job opportunities posted by your network
The Power of an Intimate Network
Create and Promote Your LinkedIn Profile Make your Profile publicly searchable on Google and customize your LinkedIn Profile URL web address so you can add it to business cards, hard copy resumes, and online resumes posted on job boards.
A LinkedIn Profile At A Glance
Anatomy Of A LinkedIn Profile – Your Brand
Experience & Expertise
LinkedIn Profiles Are Viewable in Resume Format Clicking on the PDF logo will allow you to view, e-mail, and print Profiles in resume format
The LinkedIn Homepage: The Professional’s Dashboard Who’s viewed my profile? Have I appeared in search results? Are there any questions I can answers to share and build my professional expertise? Who is hiring? For what positions? News about my company, my industry, my competitors
Updates From My Network:
Who did my competitor just connect to?
Did my client just get a promotion?
Where are my peers traveling to?
Are there solutions to my problems?
Communications and Important Business Opportunities Business Applications: Events Polls Document Sharing
Request and Make Recommendations
Ask Questions – Find Expertise
LinkedIn Answers provides a platform for members to solicit advice and knowledge from the LinkedIn network
Your Profile Is Attached to the Questions You Ask and The Answers You Provide
Answers tend to be detailed and well-thought out
Members earn “Expertise” for providing “best answers” as determined by the person asking the question
Answer Questions – Provide Expertise
“ Expertise” is earned by providing “best answers”
Determined by the member who asked the question
Expertise is displayed on your profile as well as in the Answers area
Find qualified referrals
Target Recruiting and Job Seeking efforts
Network with “Likeminded” individuals
Share and receive news specific to your group’s interests
Use the group discussion board to share ideas and find answers to questions
Share Documents privately or right from your profile using SlideShare, Google Presentation, Huddle Workspaces, or Box.net
Advertise Trips and events you have planned using My Travel
Solicit Feedback from your network using Polls
Track Twitter Updates on your favorite subjects using Company Buzz
Advertise and Recruit On LinkedIn Connect With The World’s Largest Professional Network More than 38 million affluent, influential and ambitious professionals around the world use LinkedIn and more than 1 million join every month. Whether you’re looking to reach C-level executives, IT professionals, small business managers, sales professionals or financial professionals, you’ll find them on LinkedIn. Reach Professionals Focused on Professional Success Professionals use LinkedIn for one reason and one reason only: to achieve professional success. Whether you’re looking for solutions to challenges you’re facing in your business, discovering new business opportunities or finding talented individuals to join your team, LinkedIn professionals are highly receptive to messages about products that can help them in their business as well as help them enjoy the fruits of their success. Deliver Your Messages In A Clean, Clutter-free Environment Because advertising is an important element of the LinkedIn experience, we’ve designed our pages to ensure that marketing and recruiting messages are highly visible and compliment the professional tools and services that our member professionals use on a daily basis. http://talent.linkedin.com/Overview.aspx
Resources For Getting Started on LinkedIn http://grads.linkedin.com/ http://tinyurl.com/d8yr6a (FREE Video Training Modules)
Start Building Your Network Today
Employed Family Members – Family already in the professional workforce can refer you to and connect you with their business connections.
Managers, Supervisors, & Co-Workers from past or current positions
Teachers, Professors, Fellow Students, and other School Faculty
Employment Recruiters you have interviewed with
Add Individuals That Will Build A Positive Professional Image These Can Include: