Don\'t be LinkedOUT


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  • Don\'t be LinkedOUT

    1. 1. Web 2.0 – Online Professional Networking Jocelyn Oakman Client Services Manager – LinkedIn
    2. 2. Google and Your Public Brand – What Are You Known For?
    3. 3. How is LinkedIn Unique? <ul><li>LinkedIn IS Strictly Business </li></ul><ul><li>LinkedIn is unique because it allows you to build your brand through a combination of a resume style profile, a network of personal connections linked directly to your profile, and passive connection to a job board accessible by all fortune 500 companies. </li></ul><ul><li>LinkedIn IS Your Professional </li></ul><ul><li>Brand </li></ul><ul><li>Whether you or looking for work or looking to market your business, it is vital to have a professional online presence that can easily be found by hiring managers, recruiters, potential clients, and career contacts. If established correctly, a personal brand allows you to differentiate and position yourself from the competition and claim your place ahead of them professionally. </li></ul><ul><li>LinkedIn IS A Showcase Of Your Career Success & Aspirations </li></ul><ul><li>LinkedIn IS Your Edge In A Competitive Economy </li></ul>
    4. 4. About LinkedIn <ul><li>LinkedIn was founded May 5, 2003 by Reid Hoffman. LinkedIn is headquartered in Mountain View, CA and also has offices in Omaha, New York, Chicago, and London with over 300 total employees </li></ul><ul><li>LinkedIn’s Omaha office opened on March 7, 2007 and now has approximately 70 of the companies total employees </li></ul><ul><li>LinkedIn is backed by world-class investors including Sequoia Capital, Greylock, the European Founders Fund and Bessemer Venture Partners, Bain Capital </li></ul><ul><li>Over 38 million professionals worldwide use LinkedIn </li></ul><ul><li>1.2+ Million new members a month </li></ul><ul><li>The 1st largest member base is from U.S – 55% of total member base </li></ul><ul><li>The 2nd largest member base is from U.K -  6% of total member base </li></ul><ul><li>Executives from all 500 of the Fortune 500 companies can be found on LinkedIn </li></ul>
    5. 5. Who You Join On LinkedIn - The LinkedIn Professional At A Glance Source: @plan Fall 2008 Average Age 42 Household Income $109,382 Male 60% HHI $100K+ 52% Traveled for Business in the last 3 months 29% College Grad/Post Grad 80.1% % Company Decision Makers 50%
    6. 6. Why Use LinkedIn? What’s in it for me? Strengthen Professional Relationships <ul><ul><li>Connect with colleagues, classmates, & clients </li></ul></ul><ul><ul><li>Maintain and grow your professional network </li></ul></ul><ul><ul><li>Generate qualified referrals </li></ul></ul>Share Business Knowledge <ul><ul><li>Ask & answer business related questions </li></ul></ul><ul><ul><li>Send/receive messages to/from industry experts </li></ul></ul><ul><ul><li>Share and discuss industry relevant news </li></ul></ul>Build your Personal Brand <ul><ul><li>Publish professional profile to Google </li></ul></ul><ul><ul><li>Showcase recommendations for yourself and others </li></ul></ul>Hire & Search for Jobs <ul><ul><li>Find & hire qualified, passive candidates </li></ul></ul><ul><ul><li>Discover job opportunities posted by your network </li></ul></ul>
    7. 7. The Power of an Intimate Network
    8. 8. Create and Promote Your LinkedIn Profile Make your Profile publicly searchable on Google and customize your LinkedIn Profile URL web address so you can add it to business cards, hard copy resumes, and online resumes posted on job boards.
    9. 9. A LinkedIn Profile At A Glance
    10. 10. Anatomy Of A LinkedIn Profile – Your Brand <ul><li>Experience & Expertise </li></ul><ul><li>Recommendations </li></ul><ul><li>Connections </li></ul><ul><li>Relevance </li></ul>
    11. 11. LinkedIn Profiles Are Viewable in Resume Format Clicking on the PDF logo will allow you to view, e-mail, and print Profiles in resume format
    12. 12. The LinkedIn Homepage: The Professional’s Dashboard Who’s viewed my profile? Have I appeared in search results? Are there any questions I can answers to share and build my professional expertise? Who is hiring? For what positions? News about my company, my industry, my competitors <ul><li>Updates From My Network: </li></ul><ul><li>Who did my competitor just connect to? </li></ul><ul><li>Did my client just get a promotion? </li></ul><ul><li>Where are my peers traveling to? </li></ul><ul><li>Are there solutions to my problems? </li></ul>Communications and Important Business Opportunities Business Applications: Events Polls Document Sharing
    13. 13. Request and Make Recommendations
    14. 14. Ask Questions – Find Expertise <ul><li>LinkedIn Answers provides a platform for members to solicit advice and knowledge from the LinkedIn network </li></ul><ul><li>Full Transparency </li></ul><ul><ul><li>Your Profile Is Attached to the Questions You Ask and The Answers You Provide </li></ul></ul><ul><ul><li>Answers tend to be detailed and well-thought out </li></ul></ul><ul><li>Members earn “Expertise” for providing “best answers” as determined by the person asking the question </li></ul>
    15. 15. Answer Questions – Provide Expertise <ul><li>“ Expertise” is earned by providing “best answers” </li></ul><ul><li>Determined by the member who asked the question </li></ul><ul><li>Expertise is displayed on your profile as well as in the Answers area </li></ul>
    16. 16. Network Effectively <ul><li>Find qualified referrals </li></ul><ul><li>Request Introductions </li></ul><ul><li>Target Recruiting and Job Seeking efforts </li></ul>
    17. 17. Group Collaboration <ul><li>Network with “Likeminded” individuals </li></ul><ul><li>Share and receive news specific to your group’s interests </li></ul><ul><li>Use the group discussion board to share ideas and find answers to questions </li></ul>
    18. 18. Network Collaboration <ul><li>Share Documents privately or right from your profile using SlideShare, Google Presentation, Huddle Workspaces, or </li></ul><ul><li>Advertise Trips and events you have planned using My Travel </li></ul><ul><li>Solicit Feedback from your network using Polls </li></ul><ul><li>Track Twitter Updates on your favorite subjects using Company Buzz </li></ul>
    19. 19. Advertise and Recruit On LinkedIn Connect With The World’s Largest Professional Network More than 38 million affluent, influential and ambitious professionals around the world use LinkedIn and more than 1 million join every month. Whether you’re looking to reach C-level executives, IT professionals, small business managers, sales professionals or financial professionals, you’ll find them on LinkedIn. Reach Professionals Focused on Professional Success Professionals use LinkedIn for one reason and one reason only: to achieve professional success. Whether you’re looking for solutions to challenges you’re facing in your business, discovering new business opportunities or finding talented individuals to join your team, LinkedIn professionals are highly receptive to messages about products that can help them in their business as well as help them enjoy the fruits of their success. Deliver Your Messages In A Clean, Clutter-free Environment Because advertising is an important element of the LinkedIn experience, we’ve designed our pages to ensure that marketing and recruiting messages are highly visible and compliment the professional tools and services that our member professionals use on a daily basis.
    20. 20. Resources For Getting Started on LinkedIn (FREE Video Training Modules)
    21. 21. Start Building Your Network Today <ul><li>Employed Family Members – Family already in the professional workforce can refer you to and connect you with their business connections. </li></ul><ul><li>Managers, Supervisors, & Co-Workers from past or current positions </li></ul><ul><li>Teachers, Professors, Fellow Students, and other School Faculty </li></ul><ul><li>Employment Recruiters you have interviewed with </li></ul>Add Individuals That Will Build A Positive Professional Image These Can Include:
    22. 22. <ul><li>Thank You </li></ul><ul><li>Jocelyn Oakman </li></ul><ul><li>Client Services Manager – LinkedIn </li></ul><ul><li> </li></ul>