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Introduction to Web Analytics for Journalists

by Patrick Glinski on Jan 30, 2010

  • 5,873 views

A presentation from the Innovate News conference. Web analytics is a discipline focused on the measurement, collection, analysis and reporting of internet data in order to understand and optimize how a...

A presentation from the Innovate News conference. Web analytics is a discipline focused on the measurement, collection, analysis and reporting of internet data in order to understand and optimize how a website is being used. And when it comes to online journalism, it's how publishers decide whether your article was a winner or a failure. During this engaging session, Patrick Glinski, a digital strategist at Idea Couture, and Mike Sukmanowsky, Manager of Digital analytics at Rogers Media, will provide a foundational course in Web analytics by providing a frank look at how publishers determine the success of stories online. Attendees will walk away with a concrete understanding of the tools of the trade and how access to a little data can dramatically improve their popularity.

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innovate news caj journalism measure web analytics analytics media publishers web analytics intro business model webanalytics roi measurement analytics periodismo periodistas internet web 20 social media web analytics presentation press stats visuals content blog analytics analítica innonews web analitica web for periodistas metrics

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Introduction to Web Analytics for Journalists — Presentation Transcript