×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Introduction to Web Analytics for Journalists

by Head of Social Innovation at Idea Couture on Jan 30, 2010

  • 8,844 views

A presentation from the Innovate News conference. Web analytics is a discipline focused on the measurement, collection, analysis and reporting of internet data in order to understand and optimize how ...

A presentation from the Innovate News conference. Web analytics is a discipline focused on the measurement, collection, analysis and reporting of internet data in order to understand and optimize how a website is being used. And when it comes to online journalism, it's how publishers decide whether your article was a winner or a failure. During this engaging session, Patrick Glinski, a digital strategist at Idea Couture, and Mike Sukmanowsky, Manager of Digital analytics at Rogers Media, will provide a foundational course in Web analytics by providing a frank look at how publishers determine the success of stories online. Attendees will walk away with a concrete understanding of the tools of the trade and how access to a little data can dramatically improve their popularity.

Statistics

Views

Total Views
8,844
Views on SlideShare
8,120
Embed Views
724

Actions

Likes
62
Downloads
0
Comments
1

21 Embeds 724

http://evolvingnewsroom.co.nz 186
http://fromcommunication.blogspot.com.es 103
http://www.analyticsforjournalists.com 87
http://lolacomomola.blogspot.com 72
http://raahithi.blogspot.com 58
http://raahithi.blogspot.in 51
http://fromcommunication.blogspot.com 40
http://www.slideshare.net 32
http://silviacobo.com 32
http://www.scoop.it 23
http://lolacomomola.blogspot.com.es 11
http://www.slidescene.com 10
http://rickmccawley.blogspot.com 6
http://fromcommunication.blogspot.de 3
http://www.journalismandanalytics.com 2
http://www.brijj.com 2
http://mywebnoteshare.blogspot.com 2
http://web1.conversationminer.com 1
http://www.google.es 1
http://translate.googleusercontent.com 1
http://raahithi.blogspot.sg 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

Post Comment
Edit your comment

Introduction to Web Analytics for Journalists Introduction to Web Analytics for Journalists Presentation Transcript