Design Thinking and the Facilitation Process

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This is a shortened version of an internal workshop I gave on workshop design. It touches on the principals of design thinking and how they relate to facilitating the process of innovation. Enjoy.

This is a shortened version of an internal workshop I gave on workshop design. It touches on the principals of design thinking and how they relate to facilitating the process of innovation. Enjoy.

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  • Proactive. Recruitment.

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  • 1. Ideation Facilitation
    Design Thinking & the Facilitation Process
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 2. 01
    Why ideation matters.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 3. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 4. We help clients identify new areas of opportunity.
    BLIND SPOTS
    New Customer Behaviours
    TODAY’S MARKETING ACTIVITIES
    EMERGINGMARKETINGTOOLKIT
    Prepared for Sustainable Brands 2010. © Confidential and Proprietary.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 5. Design Thinking is a big part of the way we help clients identify that opportunity.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 6. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 7. An innovation process helps clients discover new mysteries.
    Customer insight
    Prototyping
    Scanning
    Prioritization
    Kickoff & Constraints
    Ideation
    Synthesis
    Secondary / Qualitative Research
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 8. 02
    The framework for ideation design.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 9. The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*.
    5
    *Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton.
    Prepared for Sustainable Brands 2010. © Confidential and Proprietary.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 10. Objectives
    Disruption
    Ideas
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 11. Objectives – What is the purpose of your ideation session?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 12. Objectives – Narrower the more specific the defined focus, the easier it is to stay on track.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 13. Objectives – Co-Creating objectives breeds collaboration.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 14. Objectives.
    What is our desired outcome?
    What is the groups desired outcome?
    What is the scope & scale of ideas?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 15. Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 16. Disruption – How do we get participants to reframe their view of the world?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 17. Disruption – Traditional market research doesn’t support design thinking.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 18. Disruption – Standard research methods are business proof, not fertile ground.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 19. Design research
    Context labs
    Human factors analysis
    Ethnography
    Digital forensics
    Disruption – Design thinking uses research as a tool to fuel new ideas.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 20. Disruption – New needs plus new views on those needs createsnew ideas.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 21. Disruption – Facilitating ideation is about requires a reframing people’s view of the world.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 22. Disruption – The organization of inputs for innovation.
    Whitespace
    New Scenarios
    Customer Research
    New Opportunities
    No Disruption, fingers crossed.
    No Customer Research
    Scan
    No Scan
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 23. Disruption.
    What new points of view can we present?
    How do we frame reframe old problems?
    How do we introduce new perspectives?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 24. Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 25. Activities – What is the best way to get ideas out of people?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 26. Activities - Most people leave the process of coming up with ideas to serendipity…
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 27. Activities - Six people walk into a room with a problem, but without a plan…
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 28. Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 29. Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 30. Activities - As facilitators, it’s our job to help people make abductive connections.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 31. Activities.
    What do we need at the end?
    What is needed to take control?
    What mechanics can I wrap around it?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 32. Objectives
    Disruption
    Activities
    Presenting
    and
    prioritizing…
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 33. Presenting – Ideas belong to the team not the individual.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 34. Presenting – Seeding good ideas is an important part of success.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 35. Presenting – Too many good ideas means nothing gets done.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 36. Presenting & Prioritizing.
    How do we make everyone feel accountable for all ideas?
    How do we make sure we don’t take on more than what’s realistic?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 37. Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 38. Next steps are almost always ignored. Please don’t. It’s sounsatisfying.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 39. Next Steps – Document the whole way through.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 40. Next Steps – Create tangible assets.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 41. Next Steps – Expand on what’s there.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 42. Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 43. Most importantly make sure you have an awesome time.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 44. Follow the framework, but don’t make it an algorithm.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 45. Ideation should be the highlight of the month. Make sure you design it that way.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 46. © Proprietary 2010 Idea Couture Inc. + @glinskiii