• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Design Thinking and the Facilitation Process
 

Design Thinking and the Facilitation Process

on

  • 6,382 views

This is a shortened version of an internal workshop I gave on workshop design. It touches on the principals of design thinking and how they relate to facilitating the process of innovation. Enjoy.

This is a shortened version of an internal workshop I gave on workshop design. It touches on the principals of design thinking and how they relate to facilitating the process of innovation. Enjoy.

Statistics

Views

Total Views
6,382
Views on SlideShare
5,614
Embed Views
768

Actions

Likes
41
Downloads
0
Comments
0

11 Embeds 768

http://www.ideacouture.com 683
http://www.linkedin.com 46
http://www.scoop.it 15
http://villamar.posterous.com 6
https://p.yammer.com 5
http://dev.ideacouture.com 4
https://www.linkedin.com 3
http://translate.googleusercontent.com 3
http://webcache.googleusercontent.com 1
http://feeds.feedburner.com 1
http://noodledev 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

Design Thinking and the Facilitation Process Design Thinking and the Facilitation Process Presentation Transcript

  • Ideation Facilitation
    Design Thinking & the Facilitation Process
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 01
    Why ideation matters.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • We help clients identify new areas of opportunity.
    BLIND SPOTS
    New Customer Behaviours
    TODAY’S MARKETING ACTIVITIES
    EMERGINGMARKETINGTOOLKIT
    Prepared for Sustainable Brands 2010. © Confidential and Proprietary.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Design Thinking is a big part of the way we help clients identify that opportunity.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • An innovation process helps clients discover new mysteries.
    Customer insight
    Prototyping
    Scanning
    Prioritization
    Kickoff & Constraints
    Ideation
    Synthesis
    Secondary / Qualitative Research
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 02
    The framework for ideation design.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*.
    5
    *Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton.
    Prepared for Sustainable Brands 2010. © Confidential and Proprietary.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives
    Disruption
    Ideas
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives – What is the purpose of your ideation session?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives – Narrower the more specific the defined focus, the easier it is to stay on track.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives – Co-Creating objectives breeds collaboration.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives.
    What is our desired outcome?
    What is the groups desired outcome?
    What is the scope & scale of ideas?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Disruption – How do we get participants to reframe their view of the world?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Disruption – Traditional market research doesn’t support design thinking.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Disruption – Standard research methods are business proof, not fertile ground.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Design research
    Context labs
    Human factors analysis
    Ethnography
    Digital forensics
    Disruption – Design thinking uses research as a tool to fuel new ideas.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Disruption – New needs plus new views on those needs createsnew ideas.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Disruption – Facilitating ideation is about requires a reframing people’s view of the world.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Disruption – The organization of inputs for innovation.
    Whitespace
    New Scenarios
    Customer Research
    New Opportunities
    No Disruption, fingers crossed.
    No Customer Research
    Scan
    No Scan
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Disruption.
    What new points of view can we present?
    How do we frame reframe old problems?
    How do we introduce new perspectives?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Activities – What is the best way to get ideas out of people?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Activities - Most people leave the process of coming up with ideas to serendipity…
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Activities - Six people walk into a room with a problem, but without a plan…
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Activities - As facilitators, it’s our job to help people make abductive connections.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Activities.
    What do we need at the end?
    What is needed to take control?
    What mechanics can I wrap around it?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives
    Disruption
    Activities
    Presenting
    and
    prioritizing…
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Presenting – Ideas belong to the team not the individual.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Presenting – Seeding good ideas is an important part of success.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Presenting – Too many good ideas means nothing gets done.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Presenting & Prioritizing.
    How do we make everyone feel accountable for all ideas?
    How do we make sure we don’t take on more than what’s realistic?
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Next steps are almost always ignored. Please don’t. It’s sounsatisfying.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Next Steps – Document the whole way through.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Next Steps – Create tangible assets.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Next Steps – Expand on what’s there.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Objectives
    Disruption
    Activities
    Presenting
    Next Steps
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Most importantly make sure you have an awesome time.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Follow the framework, but don’t make it an algorithm.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • Ideation should be the highlight of the month. Make sure you design it that way.
    © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • © Proprietary 2010 Idea Couture Inc. + @glinskiii