Design Thinking and the Facilitation Process

Ideation Facilitation
Design Thinking & the Facilitation Process
© Proprietary 2010 Idea Couture Inc. + @glinskiii

01
Why ideation matters.

We help clients identify new areas of opportunity.
BLIND SPOTS
New Customer Behaviours
TODAY’S MARKETING ACTIVITIES
EMERGINGMARKETINGTOOLKIT
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.

Design Thinking is a big part of the way we help clients identify that opportunity.

An innovation process helps clients discover new mysteries.
Customer insight
Prototyping
Scanning
Prioritization
Kickoff & Constraints
Ideation
Synthesis
Secondary / Qualitative Research

02
The framework for ideation design.

The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*.
5
*Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton.
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.

Objectives
Disruption
Ideas
Presenting
Next Steps

Objectives – What is the purpose of your ideation session?

Objectives – Narrower the more specific the defined focus, the easier it is to stay on track.

Objectives – Co-Creating objectives breeds collaboration.

Objectives.
What is our desired outcome?
What is the groups desired outcome?
What is the scope & scale of ideas?

Objectives
Disruption
Activities
Presenting
Next Steps

Disruption – How do we get participants to reframe their view of the world?

Disruption – Traditional market research doesn’t support design thinking.

Disruption – Standard research methods are business proof, not fertile ground.

Design research
Context labs
Human factors analysis
Ethnography
Digital forensics
Disruption – Design thinking uses research as a tool to fuel new ideas.

Disruption – New needs plus new views on those needs createsnew ideas.

Disruption – Facilitating ideation is about requires a reframing people’s view of the world.

Disruption – The organization of inputs for innovation.
Whitespace
New Scenarios
Customer Research
New Opportunities
No Disruption, fingers crossed.
No Customer Research
Scan
No Scan

Disruption.
What new points of view can we present?
How do we frame reframe old problems?
How do we introduce new perspectives?

Objectives
Disruption
Activities
Presenting
Next Steps

Activities – What is the best way to get ideas out of people?

Activities - Most people leave the process of coming up with ideas to serendipity…

Activities - Six people walk into a room with a problem, but without a plan…

Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them.

Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault.

Activities - As facilitators, it’s our job to help people make abductive connections.

Activities.
What do we need at the end?
What is needed to take control?
What mechanics can I wrap around it?

Objectives
Disruption
Activities
Presenting
and
prioritizing…
Next Steps

Presenting – Ideas belong to the team not the individual.

Presenting – Seeding good ideas is an important part of success.

Presenting – Too many good ideas means nothing gets done.

Presenting & Prioritizing.
How do we make everyone feel accountable for all ideas?
How do we make sure we don’t take on more than what’s realistic?

Objectives
Disruption
Activities
Presenting
Next Steps

Next steps are almost always ignored. Please don’t. It’s sounsatisfying.

Next Steps – Document the whole way through.

Next Steps – Create tangible assets.

Next Steps – Expand on what’s there.

Objectives
Disruption
Activities
Presenting
Next Steps

Most importantly make sure you have an awesome time.

Follow the framework, but don’t make it an algorithm.

Ideation should be the highlight of the month. Make sure you design it that way.

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Design Thinking and the Facilitation Process

by Patrick Glinski on Mar 03, 2011

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Design Thinking and the Facilitation Process — Presentation Transcript