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Design Thinking and the Facilitation Process
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Design Thinking and the Facilitation Process

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This is a shortened version of an internal workshop I gave on workshop design. It touches on the principals of design thinking and how they relate to facilitating the process of innovation. Enjoy.

This is a shortened version of an internal workshop I gave on workshop design. It touches on the principals of design thinking and how they relate to facilitating the process of innovation. Enjoy.

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  • Proactive. Recruitment.
  • Transcript

    • 1. Ideation Facilitation
      Design Thinking & the Facilitation Process
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 2. 01
      Why ideation matters.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 3. © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 4. We help clients identify new areas of opportunity.
      BLIND SPOTS
      New Customer Behaviours
      TODAY’S MARKETING ACTIVITIES
      EMERGINGMARKETINGTOOLKIT
      Prepared for Sustainable Brands 2010. © Confidential and Proprietary.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 5. Design Thinking is a big part of the way we help clients identify that opportunity.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 6. © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 7. An innovation process helps clients discover new mysteries.
      Customer insight
      Prototyping
      Scanning
      Prioritization
      Kickoff & Constraints
      Ideation
      Synthesis
      Secondary / Qualitative Research
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 8. 02
      The framework for ideation design.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 9. The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*.
      5
      *Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton.
      Prepared for Sustainable Brands 2010. © Confidential and Proprietary.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 10. Objectives
      Disruption
      Ideas
      Presenting
      Next Steps
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 11. Objectives – What is the purpose of your ideation session?
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 12. Objectives – Narrower the more specific the defined focus, the easier it is to stay on track.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 13. Objectives – Co-Creating objectives breeds collaboration.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 14. Objectives.
      What is our desired outcome?
      What is the groups desired outcome?
      What is the scope & scale of ideas?
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 15. Objectives
      Disruption
      Activities
      Presenting
      Next Steps
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 16. Disruption – How do we get participants to reframe their view of the world?
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 17. Disruption – Traditional market research doesn’t support design thinking.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 18. Disruption – Standard research methods are business proof, not fertile ground.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 19. Design research
      Context labs
      Human factors analysis
      Ethnography
      Digital forensics
      Disruption – Design thinking uses research as a tool to fuel new ideas.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 20. Disruption – New needs plus new views on those needs createsnew ideas.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 21. Disruption – Facilitating ideation is about requires a reframing people’s view of the world.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 22. Disruption – The organization of inputs for innovation.
      Whitespace
      New Scenarios
      Customer Research
      New Opportunities
      No Disruption, fingers crossed.
      No Customer Research
      Scan
      No Scan
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 23. Disruption.
      What new points of view can we present?
      How do we frame reframe old problems?
      How do we introduce new perspectives?
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 24. Objectives
      Disruption
      Activities
      Presenting
      Next Steps
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 25. Activities – What is the best way to get ideas out of people?
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 26. Activities - Most people leave the process of coming up with ideas to serendipity…
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 27. Activities - Six people walk into a room with a problem, but without a plan…
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 28. Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 29. Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 30. Activities - As facilitators, it’s our job to help people make abductive connections.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 31. Activities.
      What do we need at the end?
      What is needed to take control?
      What mechanics can I wrap around it?
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 32. Objectives
      Disruption
      Activities
      Presenting
      and
      prioritizing…
      Next Steps
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 33. Presenting – Ideas belong to the team not the individual.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 34. Presenting – Seeding good ideas is an important part of success.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 35. Presenting – Too many good ideas means nothing gets done.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 36. Presenting & Prioritizing.
      How do we make everyone feel accountable for all ideas?
      How do we make sure we don’t take on more than what’s realistic?
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 37. Objectives
      Disruption
      Activities
      Presenting
      Next Steps
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 38. Next steps are almost always ignored. Please don’t. It’s sounsatisfying.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 39. Next Steps – Document the whole way through.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 40. Next Steps – Create tangible assets.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 41. Next Steps – Expand on what’s there.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 42. Objectives
      Disruption
      Activities
      Presenting
      Next Steps
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 43. Most importantly make sure you have an awesome time.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 44. Follow the framework, but don’t make it an algorithm.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 45. Ideation should be the highlight of the month. Make sure you design it that way.
      © Proprietary 2010 Idea Couture Inc. + @glinskiii
    • 46. © Proprietary 2010 Idea Couture Inc. + @glinskiii

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