1. Flickr101 ADV 400 – PR in the Digital Age Research Project 9/30/2010

2. Image and video hosting website Started in 2004 by Canadian company Ludicorp One of the most popular photo-sharing & video sharing sites on the web Purchased by Yahoo in 2005 for $35M Headquarters: Sunnyvale, CA 47 employees Sept 2010: 5 billion images 18.4M users a month (average)

3. How Does it Work? Two main goals: Help people make their photos available to the people who matter to them To enable new way of organizing photos and video

6. Automatically post camera-phone shots to blog

7. Comment and add descriptions to photos

8. Create/join public or private topic-oriented groups

9. Guest pass for non-members

10. Upload videos (max 90 seconds)

11. Videos can be embedded on another site

14. PR/Advertising firms

15. Businesses – corporations, small businesses, non-profit, educational institutions

16. Professional photographers

17. Individuals interested in social networking

19. All members have equal opportunity to make use of each picture = social network

20. User-friendly - suitable for young to professionals

21. Reliable – 99.99% uptime. 2nd behind Google Orkut