Flickr 101
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Flickr 101

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Flickr 101 Presentation Transcript

  • 1. Flickr101
    ADV 400 – PR in the Digital Age
    Research Project
    9/30/2010
  • 2. Image and video hosting website
    Started in 2004 by Canadian company Ludicorp
    One of the most popular photo-sharing & video sharing sites on the web
    Purchased by Yahoo in 2005 for $35M
    Headquarters: Sunnyvale, CA
    47 employees
    Sept 2010: 5 billion images
    18.4M users a month (average)
  • 3. How Does it Work?
    Two main goals:
    Help people make their photos available to the people who matter to them
    To enable new way of organizing photos and video
  • 4. Getting Started
    Two types of account: free and pro
    • Free -> allowed to upload 100 MB of images a month and two videos
    -> See the most recent 200 photos
    -> No one can access the original fire
    • Pro -> Unlimited number of images and videos
    -> Photos placed in up to 60 group pools
    -> Ad-free browsing + account stats
  • 5. Capabilities
    • Upload, store, and organize digital photos
    • 6. Automatically post camera-phone shots to blog
    • 7. Comment and add descriptions to photos
    • 8. Create/join public or private topic-oriented groups
    • 9. Guest pass for non-members
    • 10. Upload videos (max 90 seconds)
    • 11. Videos can be embedded on another site
    • 12. Connect Flickr account to the web: Facebook, Twitter, blogs, Yahoo! Updates, WordPress, etc.
  • 13. For whom?
    • Bloggers
    • 14. PR/Advertising firms
    • 15. Businesses – corporations, small businesses, non-profit, educational institutions
    • 16. Professional photographers
    • 17. Individuals interested in social networking
    • 18. Individuals and organizations to share and access information
  • Why so special?
    • Easy way to upload photos to the web
    • 19. All members have equal opportunity to make use of each picture = social network
    • 20. User-friendly - suitable for young to professionals
    • 21. Reliable – 99.99% uptime. 2nd behind Google Orkut
    • 22. Privacy protected
  • THE END