Flickr 101

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Flickr 101

  1. 1. Flickr101<br />ADV 400 – PR in the Digital Age<br />Research Project<br />9/30/2010<br />
  2. 2. Image and video hosting website<br />Started in 2004 by Canadian company Ludicorp<br />One of the most popular photo-sharing & video sharing sites on the web<br />Purchased by Yahoo in 2005 for $35M<br />Headquarters: Sunnyvale, CA<br />47 employees<br />Sept 2010: 5 billion images<br />18.4M users a month (average)<br />
  3. 3. How Does it Work?<br />Two main goals:<br />Help people make their photos available to the people who matter to them<br />To enable new way of organizing photos and video<br />
  4. 4. Getting Started<br />Two types of account: free and pro<br /><ul><li>Free -> allowed to upload 100 MB of images a month and two videos</li></ul>-> See the most recent 200 photos<br />-> No one can access the original fire<br /><ul><li>Pro -> Unlimited number of images and videos</li></ul> -> Photos placed in up to 60 group pools<br /> -> Ad-free browsing + account stats <br />
  5. 5. Capabilities<br /><ul><li>Upload, store, and organize digital photos
  6. 6. Automatically post camera-phone shots to blog
  7. 7. Comment and add descriptions to photos
  8. 8. Create/join public or private topic-oriented groups
  9. 9. Guest pass for non-members
  10. 10. Upload videos (max 90 seconds)
  11. 11. Videos can be embedded on another site
  12. 12. Connect Flickr account to the web: Facebook, Twitter, blogs, Yahoo! Updates, WordPress, etc. </li></li></ul><li>
  13. 13. For whom? <br /><ul><li>Bloggers
  14. 14. PR/Advertising firms
  15. 15. Businesses – corporations, small businesses, non-profit, educational institutions
  16. 16. Professional photographers
  17. 17. Individuals interested in social networking
  18. 18. Individuals and organizations to share and access information </li></li></ul><li>Why so special?<br /><ul><li>Easy way to upload photos to the web
  19. 19. All members have equal opportunity to make use of each picture = social network
  20. 20. User-friendly - suitable for young to professionals
  21. 21. Reliable – 99.99% uptime. 2nd behind Google Orkut
  22. 22. Privacy protected</li></li></ul><li>THE END<br />

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