Local sponsorship opportunities 2010 final


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  • Key Things to Remember About the Hemophilia Walk Fundraising Event through local sponsorships/local businesses through teams/individuals 2) Builds Awareness 3) Funds raised support the programs & initiatives of the local chapter, as well as, towards education, research and advocacy Funds Are Raised in 2 Primary Ways 1) Local Business Sponsorships Through families, businesses and organizations making a cash sponsorship donation of $250 - $10,000 (levels can be found in the Local Sponsorship packet) Sponsors can have their name/logo on printed Walk materials/signage 2) Teams/Individuals/Walkers By gathering donations from family, friends, neighbors, business associates Local Sponsorship account for: $10K-$40K of total Walk revenue (if fundraising goal is $100K raised) $5K-$20K of total Walk revenue (if fundraising goal is $50K raised) Photo: Wanted to show that company names/logos can be added to Walk banners at the Walk site
  • Best Sponsor Prospects Any group that has a connection to hemophilia and bleeding disorders or to a volunteer involved with the Walk including: Home health care providers Physicians and all hemophilia treatment centers and programs Pharmaceutical companies and representatives Family-owned businesses of volunteers Employers of volunteers Friends and business associates of families Clubs and organizations of families Vendors and business contacts of the local NHF Chapter Photo: Wanted to show that company names/logos can be added to Walk banners at the Walk site
  • 7 Months Prior to Walk Date Posters, brochures, envelopes are handed out at the Kickoff Event Logos can go on Walk T-shirts and Website if they miss the poster/brochure deadline Photo: Wanted to show that company names/logos can be added to Mile Marker signs at the $250 level
  • Use the Local Sponsorship packet/folder as a tool/resource to make local sponsorship “asks”. The Local Sponsorship packet/folder can be mailed to prospective sponsors, hand delivered or parts can be electronically mailed (Local Event Manager will have all documents in electronic form.)
  • Picking good prospects to approach: people, companies, or organizations that have some type of “Special Relationship” with hemophilia, or with YOU. People Give To People – especially people they know and care about Using the Walk Local Sponsorship Folder & making a clear professional “Ask” on paper (in your cover letter) that the prospect can “process” within his/her company/organization Follow-up, Follow-up, Follow-up until you receive a “yes” or “no” answer Promptly thank the prospect on paper or in an email regardless of the response
  • Goals of the Hemophilia Walk (What do the funds support?) Funding research toward better treatments and cures. Providing education to help people with bleeding disorders avoid debilitating complications and live longer, more active and healthier lives. Conducting advocacy initiatives at local and national levels to help ensure access to medical care and equitable insurance reimbursement for all. Building awareness of bleeding disorders and promoting early diagnosis. Asking a prospect to consider a Local Walk Sponsorship is an opportunity to educate about hemophilia and the important work of the local chapter and the National Hemophilia Foundation. Even if the answer is a “no” a well-done “Ask” should have achieved two of the most important objectives of the Hemophilia Walk program: To raise public awareness and understanding of hemophilia and bleeding disorders To remember that today’s “no” often lays the foundation for tomorrow’s “yes.” Photo: Wanted to show a Walk family with colorful Team T-shirts at the Northern Ohio Walk (September 2008) and this is who the Walk is helping
  • Local sponsorship opportunities 2010 final

    1. 1. National Hemophilia Foundation Hemophilia Walk Program LOCAL SPONSORSHIP ESSENTIALS
    2. 2. HEMOPHILIA WALK STATISTICS <ul><li>TOTALS… 2008 2009 </li></ul><ul><li>Number of Chapters: 5 10 </li></ul><ul><li>Amount Fundraised: $1,037,000 $1,235,000* </li></ul><ul><li>Number of Participants: 2,700 6,000 </li></ul><ul><li>Number of Teams: 150 400 </li></ul><ul><li>*Figure as of 12/09 </li></ul>
    3. 3. 2010 HEMOPHILIA WALK <ul><li>Adding 4 new sites to the program (14 Walk </li></ul><ul><li>sites total): </li></ul><ul><li>Great Lakes Hemophilia Foundation </li></ul><ul><li>Hemophilia Foundation of Illinois </li></ul><ul><li>Hemophilia Foundation of Northern California </li></ul><ul><li>New England Hemophilia Association </li></ul>
    4. 4. 2010 WALK MAP Walk Site
    5. 5. 2010 HEMOPHILIA WALK STATISTICS <ul><li>National Sponsorship (raised to date) </li></ul><ul><ul><li>Baxter: $300,000 (National Presenting Sponsor) </li></ul></ul><ul><ul><li>Bayer: $100,000 (National Milestone Sponsor) </li></ul></ul><ul><ul><li>Pfizer: $50,000 (National Supporting Sponsor) </li></ul></ul><ul><ul><li>Talecris: $25,000 (National Event Sponsor) </li></ul></ul><ul><ul><li>_____________________________________________________________________________________ </li></ul></ul><ul><ul><li>Total: $470,000 (cash sponsorship only) </li></ul></ul><ul><ul><li>$5,000 (in-kind donation) </li></ul></ul><ul><ul><li>*As of 4/10 </li></ul></ul>
    6. 6. 2010 HEMOPHILIA WALK STATISTICS <ul><li>National Sponsorship </li></ul><ul><ul><li>NHF has solicited 50 online and letters of </li></ul></ul><ul><ul><li>inquiry to prospected companies. </li></ul></ul>
    7. 7. LOCAL SPONSORSHIPS: WHAT & WHY <ul><li>WHAT: </li></ul><ul><li>Securing local </li></ul><ul><li>Sponsorships </li></ul><ul><li>WHY ITS IMPORTANT: </li></ul><ul><li>Underwrites walk expenses </li></ul><ul><li>Builds awareness </li></ul><ul><li>Forms teams </li></ul>
    8. 8. LOCAL SPONSORSHIPS: BEST SPONSOR PROSPECTS <ul><li>Recruit sponsorship committee </li></ul><ul><li>Create wish list </li></ul><ul><li>Committee write to personal contacts </li></ul>
    9. 9. LOCAL SPONSORSHIPS: WHEN & WHY <ul><li>WHEN & WHY SPONSORS ARE RECRUITED: </li></ul><ul><li>ASAP - Initially 7 months prior to the Walk date </li></ul><ul><li>Then , after the brochure and poster are printed (after the Kickoff Event) to be placed on Walk T-shirts & Website </li></ul>
    10. 10. LOCAL SPONSORSHIPS: WHO <ul><li>WHO’S RECRUITING? </li></ul><ul><li>YOU!!! </li></ul><ul><li>All Walkers, Team Captains, Board Members, Chapter Staff, Corporate Committee, other committed Volunteers </li></ul>
    11. 11. LOCAL SPONSORSHIPS HOW <ul><li>THE AVAILABLE RESOURCES TO RECRUIT SPONSORS </li></ul><ul><li>Sponsorship “Ask” Letter </li></ul><ul><li>Local Sponsorship Information Folder </li></ul><ul><li>Local Chapter Staff Assistance </li></ul>
    12. 12. LOCAL SPONSORSHIPS HOW YOU DO IT <ul><li>HOW YOU RECRUIT SPONSORS: </li></ul><ul><li>Face-To-Face : Set-up an in-person meeting </li></ul><ul><li>Phone : Call the person/company directly </li></ul><ul><li>Email : Send appropriate information about the Walk and the chapter </li></ul><ul><li>Snail Mail : Write and mail a sponsorship “Ask” letter to prospect </li></ul>
    13. 13. LOCAL SPONSORSHIPS: A SUCCESSFUL SPONSORSHIP ASK <ul><li>People Give To People – especially people they know and care about </li></ul><ul><li>Using the Local Sponsorship Folder </li></ul><ul><li>Follow-Up, Follow-Up, Follow-Up </li></ul><ul><li>Thanking the prospect </li></ul>
    14. 14. GOALS OF THE HEMOPHILIA WALK <ul><li>Fund research </li></ul><ul><li>Provide education </li></ul><ul><li>Support advocacy initiatives </li></ul><ul><li>Build awareness </li></ul>