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The future of Mobile Social Location Services



A look at social location services, the history and the future - by @gletham

A look at social location services, the history and the future - by @gletham



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The future of Mobile Social Location Services The future of Mobile Social Location Services Presentation Transcript

  • The future [and past] of mobile, social, location technologies
    Think LBS
    Location Services
    LBS Going mainstream
  • A presentation on Location Tech 5 years ago:
    Palm, Win Mobile, Symbian
    Mobile Mapping, Telematics, Fleet Management, Routing, vehicle tracking, E-911, friend finder, WiFi, RFID, Geocaching, Emergency response
    Location Services
    LBS Going mainstream
  • A Google Search on Location Tech Today:
    Location Services
    LBS Going mainstream
  • Oct. 19, 2010 – Location awareness is becoming an increasingly vital contributor to the North American mobile user experience. While US wireless carriers reported consumer Location Based Service (LBS) subscribers of approximately 16 million in 2009 (set to grow to 52.09 million in 2015), off-deck app-store LBS apps such as Gowalla, BooyahMyTown, Loopt, FourSquare, Family Finder, Poynt, Google Latitude and countless others are growing at much higher rates and are seen nearly everywhere today.
    Today, U.S. wireless subscriber penetration stands near 90 percent
    Location Services
  • DRIVER of Location - PNDs – Personal Navigation Devices
    According to ABI Research market data, approximately 42.3 million personal navigation devices will be shipped in 2010.
    Location Services
  • DRIVER of Location – Google / Google Maps & G Earth
    Google has made us all aware – what’s your Google-ness?
    Location Services
  • Location-enabled devices to exceed half a billion in 2012
    Location Services
  • The majority of location-based applications available through smartphone storefronts are free or available for a one-time fee.
    Location Services
  • IDC Says Android Will Be the #2 Mobile Operating System by 2013
    Location Services
  • Wi-Fi enabled handset penetration in the US to quadruple by 2015
    - Smartphones will dominate devices used in Wi-Fi hotspots: Two thirds of Wi-Fi hotspot connections will be via smartphones in 2015
    Location Services
    • privacy concern and the aging GPS infrastructure are certain issues that need to be resolved to keep the industry in its high growth trajectory
    Location Services
    • LBS uptake has been largely driven to the mainstream thanks to Google (think Google maps), the traditional GIS industry, social media, open source data (OSM), and a wealth of developer tools and APIs
    223 Million Smartphones to be Shipped with Open Source Operating Systems by 2014
    (Juniper Research)
    Location Services
    • Google Lures Mobile Developers with $10 Million Android Challenge! (Nov 2007)
    Location Services
    • Nokia and AT&T give developers 10 million reasons to create apps
    • The Gettie Awards 2010 (Best overall app, Layar)
    • NAVTEQ Winner for Global LBS Challenge(R) Developer Competition at Where 2.0 - Vancouver-based Cypress Solutions Inc. (www.cypress.bc.ca), marine fleet solution that tracks tugboats, barges and log booms
    • Mobile Developer Competition - CES Mobile Apps Showdown
    • POIdo wins Geo-Loco Startup Competition
    • CitySearch in search for killer local mobile/web application
    Location Services
    • But… Location Services are much more than a simple Check-in!
    Location Services
    • The true movers & shakers in LBS are often behind the scenes!
    • Thank names like Nokia, NAVTEQ, Microsoft, Esri, Tele Atlas, deCarta, Skyhook, Google, TruPosition, SiRF, Ekahau, Garmin, Trimble, webraska, RIM, and many others!
    Location Services
    • Sports tracker Got me hooked! (1995)
    • This popular app comes out of the Nokia Research Labs. Designed for the sports enthusiast, users can manage and track their progress suing the sports tracking application. Create a work-out, plot your route, track it using GPS, export your route to Google Earth as a KML
    Location Services
  • Want to have fun with your photos? Geotag them!
    Location Services
  • Glenn Letham
    @GISuser – GISuser.com
    @LBSzone – LBSzone.com
    The AnyGeo (Anything Geospatial) blog
    Location Services