Sound-bites from 3GSM in Barcelona
Gerd Leonhard Media Futurist “We believe all phones will be smartphones,” Mike Lazaridis (RIM) Kai Öistämö (Nokia) “What was referred to as a mobile phone a few years ago, has become a mobile computer today...The future of mobile handsets will bring more processing power, memory, graphics, connectivity options, higher definition screens. Mobile devices will manage connections of 100 megabits per second and upwards, seamless roaming, contextual information to be based on location as well as how the user feels, sensor applications, and any other radio connectivity the user may have activated. “Mobile phones won’t be the only devices that consumers and businesses use with the wireless network in the future – just look at the netbooks and e-readers that are already available,” Glenn Lurie, Head of a new “emerging devices” division at AT&T.
Gerd Leonhard Media Futurist The
Future of Advertising •“Great products that have marketing embedded in them” (J. Hicks, CPB) •Ads as Content (and vice versa) •Branded Content (Content as Ads) •Engagement Advertising •Social Networks, Social Search ‘Contvertising’