Gerd Leonhard Media Futurist
Trends in Mobility
Gerd Leonhard
www.mediafuturist.com
Twitter.com/gleonhard
gerd@mediafuturist.com
Facebook: gleonhard

Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist
Disruption

Gerd Leonhard Media Futurist

The web... with a better UI
Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist
How long...?

Gerd Leonhard Media Futurist
Soon... books!

Gerd Leonhard Media Futurist
Time to jump in!

Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist
Trends that will impact your business

Think: Location!
Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist

Sound-bites from 3GSM in Barcelona
Gerd Leonhard Media Futurist
“We believe all phones will be smartphones,” Mike Lazaridis (RIM)
Kai Öistämö (Nokia) “What was referred to as a mobile phone a
few years ago, has become a mobile computer today...The future
of mobile handsets will bring more processing power, memory,
graphics, connectivity options, higher definition screens. Mobile
devices will manage connections of 100 megabits per second and
upwards, seamless roaming, contextual information to be based on
location as well as how the user feels, sensor applications, and any
other radio connectivity the user may have activated.
“Mobile phones won’t be the only devices that consumers and
businesses use with the wireless network in the future – just look at
the netbooks and e-readers that are already available,” Glenn
Lurie, Head of a new “emerging devices” division at AT&T.

Gerd Leonhard Media Futurist
Think... again

And again...
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Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist
Remember?

Gerd Leonhard Media Futurist

The power of ‘getting it right’
Gerd Leonhard Media Futurist

Micro-Conversations
Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist

Social Search + Mobile
Gerd Leonhard Media Futurist

A very useful trend
Gerd Leonhard Media Futurist

Mobile Software Apps - The
Gerd Leonhard Media Futurist
Future of Travel Marketing?

Mobile Advertising
Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist
The Future of Advertising
•“Great products that have marketing
embedded in them” (J. Hicks, CPB)
•Ads as Content (and vice versa)
•Branded Content (Content as Ads)
•Engagement Advertising
•Social Networks, Social Search
‘Contvertising’

Summary
Gerd Leonhard Media Futurist
Think 2.0
Think Mobile
Think Interactive
Think Engagement
Think Conversation

Gerd Leonhard Media Futurist
Thanks for watching
Gerd Leonhard
www.mediafuturist.com
Twitter.com/gleonhard
gerd@mediafuturist.com
Facebook: gleonhard