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The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)
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The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)

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What widgets can do for content producers (TV, Music etc) - Futurist Gerd Leonhard on the Widgetization of Media. More here: http://www.mediafuturist.com/2008/10/the-widgetizati.html

What widgets can do for content producers (TV, Music etc) - Futurist Gerd Leonhard on the Widgetization of Media. More here: http://www.mediafuturist.com/2008/10/the-widgetizati.html

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  1. Gerd Leonhard Media Futurist The Widgetization of Media Read more at http://www.mediafuturist.com/widgets Presentation at @ MIPCOM 2008, Cannes, France October 16 2008 www.mediafuturist.com www.endofcontrol.com gerd@mediafuturist.com
  2. Gerd Leonhard Media Futurist So what are Widgets? • Embeddable web and desktop objects • Rich media content in ‘mini-browsers’ • Recently: Apple iPhone Applications + Android Apps
  3. Other ways of putting it… Gerd Leonhard Media Futurist  Web Gadgets  Modules  Embedded Objects  Badges  Microsites  Apps
  4. Think Mobile - not Computer Gerd Leonhard Media Futurist Source: Flickr.com Will Lion
  5. Gerd Leonhard Media Futurist Widget Examples: Random House Book Widget
  6. Gerd Leonhard Media Futurist More Examples Point Click Bling
  7. Gerd Leonhard Media Futurist
  8. Youtube’s widget power Gerd Leonhard Media Futurist ~50% of traffic via widgets that run on millions of small sites
  9. Widgetization Keywords Gerd Leonhard Media Futurist • Aggregation (all that good stuff on MyPage) • Fragmentation (not just in one place) • Distribute & deliver micro content • Channels - not sites • Feed - don’t force • Remix & Mash-Up • User engagement • Low cost viral tool
  10. Gerd Leonhard Media Futurist Some widget facts: yes, it’s real!  23% of social network users have installed a widget * UMWW  18% of ~150 Million bloggers run widgets on their sites  81% of web users viewed a widget in Nov 2007 *comscore  61.3% Facebook users engaged with widgets (Nov 07 *organic 615 million people ~ 65% of the worldwide Internet users, viewed or engaged with a widget in June 2008 *comscore widget metrix report 2008.
  11. Gerd Leonhard Media Futurist Yes…some people do get carried away Source: DeviantArt NPMan5
  12. Widgets are used for… Gerd Leonhard Media Futurist • Adding value to your own site (blogs in particular) • Profile enhancements in social media • Self-expression, customization > coolness increase • Tracking and analytics • Personalization (badges) • Mashups and UGC My estimate: 1.5 Billion+ widget users in 2009
  13. Gerd Leonhard Media Futurist Where next?
  14. Gerd Leonhard Media Futurist And yes, on ‘regular’ TV! Source: Yahoo
  15. Gerd Leonhard Media Futurist Now, the audience is… everyone Source: Flickr.com umschauen
  16. Gerd Leonhard Media Futurist Where’s the $$? • Sell mobile widgets - see iPhone apps • Nascent but fast-growing Widget Advertising:  Double Click + Gigya  Mediaforge Roll-over widgets  Google Gadget ads  Userplane (AOL) • Widgets are not primarily a sales channel - more of a narrowcasting ~~ ‘attention tool’
  17. Gerd Leonhard Media Futurist Next-generation branded content
  18. Gerd Leonhard Media Futurist Note: widgets change things  Users decide if and when and where they distribute  Content owner has little control over edits, remixes…  More and more ‘free’ content is needed  Users create tags, ratings, bookmarks…and become ‘meta-content’, themselves - by creating ConText  Ads can’t be interruptive anymore (period)  Branding needs to be less aggressive (more implicit)
  19. Gerd Leonhard Media Futurist http://flickr.com/photos/will-lion/ Source: Flickr.com Will Lion
  20. Gerd Leonhard Media Futurist The mission: new, better toll booths
  21. Gerd Leonhard Media Futurist Are you ready to ease up on the Control?
  22. Gerd Leonhard Media Futurist Authority ? Ownership ? Control ?
  23. Gerd Leonhard Media Futurist About Me Author (The Future of Music, Music 2.0, The End of Control) Futurist with focus on Media, Entertainment, Communications, Telecom, Business, Culture Clients: Nokia, NSN, SonyBMG, DDB, ITV, BBC, EU Commission… Blogger at www.MediaFuturist.com Strategic Advisor Free music industry book download at www.music20thebook.com

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