The Mobility
Revolution & the
Power of Social Media
‣ Futurist
‣ Strategist
‣ Author & Blogger
www.mediafuturist.com
twitter.com/gleonhard

Thinking one step ahead is crucial

From the latest Morgan Stanley Web 2.0 presentation:
Social Media
Mobile

“Unprecedented Change
in Communications and
Commerce”

Source: Slideshare

(Almost) everything you
used to do on the Computer
is shifting to Mobile Devices

Source: JapanWireless.com

i.mediafuturist.com
Mobile +
Social +
Sharing +
Conversation

Mobile +
Social +
Sharing +
Conversation

Now, things happen in Conversation
Source: Business Week
Source: Businessweek.com

Mobile Internet: a major Game Changer

Expect more of this: Real-Life + Mobile + Internet
Imagine your own content &
comments (via your Intranet?)
- available here!
Source: Wikitude / Youtube

Trend Examples: Mobile Applications

Filtering will become more and more important
“Let me see a quick video” or “Let me get some quick recommendations
for seats” or “what did John think about this hotel...”

Mobile devices become universal remote controls
Software & media ‘clouds’
Location based services
Personal data clouds
Buying / paying
Sharing
Video
News
Me & My Stuff

Imagine a ‘Reader’-like place for all content & data

From Don Tapscott *Wikinomics: Enterprise 2.0

A Mobile, Always-on,
Connected Culture

The mission: constantly add great value!

The culture of API: use theirs to build yours!
Integrate existing platforms & tools e.g. Dopplr, Twitter,
Facebook, Google Maps, via widgets, mashups and APIs

The World’s OS is
shifting towards
Connected &
Social

The world is getting more noisy every day
Source: Clay Shirky

The Fragmentation Challenge

Some valuable filters
Relevant social interaction. Meaningful
curation, selection, recommendation.
Personal connections. Real-time resources
and instant assistance. Finding & being found.
Connect where, when and how you need it.

Every abundance creates new scarcity
Abundance of... Scarcity of....
Many new Products &
Trusted Opinions
Services
ConTEXT &
Content
Trusted Filters
Personal & Peer
Connectivity
Spaces
Human Ingenuity &
Machine Intelligence
Creativity
Numbers of
Actual Relationships
‘Connections’

Example in Media & Content:
Content + Context + Connectivity +
Community + Convenience +++

Adding value for Travelers - the 2.0 way
Information + Opinion
+ Context +
Connectivity +
Community +
Convenience
++++++

The ‘Risks’ of Social Media

Ford: taking the risk

Social
Media
beats
eMail,
Video beats
Search

Sooner or later...
No conversation,
No openness,
No trust =
No business

Welcome to Communication 2.0
De-centralized
Mobile
Audio & Video
Interactive
Real-Time

How can you give your clients
something that makes them
happy, that adds value, that
generates trust?

Seize the day!
Real-Time
Mobile
Video
Social

Thanks for your time
email me at gerd@mediafuturist.com
twitter.com/gleonhard
facebook: gleonhard
more presentations at
www.mediafuturist.com