The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)

The Mobility Revolution & the Power of Social Media ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard

Thinking one step ahead is crucial

From the latest Morgan Stanley Web 2.0 presentation: Social Media Mobile

“Unprecedented Change in Communications and Commerce”

Source: Slideshare

(Almost) everything you used to do on the Computer is shifting to Mobile Devices

Source: JapanWireless.com

i.mediafuturist.com Mobile + Social + Sharing + Conversation

Mobile + Social + Sharing + Conversation

Now, things happen in Conversation Source: Business Week Source: Businessweek.com

Mobile Internet: a major Game Changer

Expect more of this: Real-Life + Mobile + Internet Imagine your own content & comments (via your Intranet?) - available here! Source: Wikitude / Youtube

Trend Examples: Mobile Applications

Filtering will become more and more important “Let me see a quick video” or “Let me get some quick recommendations for seats” or “what did John think about this hotel...”

Mobile devices become universal remote controls Software & media ‘clouds’ Location based services Personal data clouds Buying / paying Sharing Video News Me & My Stuff

Imagine a ‘Reader’-like place for all content & data

From Don Tapscott *Wikinomics: Enterprise 2.0

A Mobile, Always-on, Connected Culture

The mission: constantly add great value!

The culture of API: use theirs to build yours! Integrate existing platforms & tools e.g. Dopplr, Twitter, Facebook, Google Maps, via widgets, mashups and APIs

The World’s OS is shifting towards Connected & Social

The world is getting more noisy every day Source: Clay Shirky

The Fragmentation Challenge

Some valuable filters Relevant social interaction. Meaningful curation, selection, recommendation. Personal connections. Real-time resources and instant assistance. Finding & being found. Connect where, when and how you need it.

Every abundance creates new scarcity Abundance of... Scarcity of.... Many new Products & Trusted Opinions Services ConTEXT & Content Trusted Filters Personal & Peer Connectivity Spaces Human Ingenuity & Machine Intelligence Creativity Numbers of Actual Relationships ‘Connections’

Example in Media & Content: Content + Context + Connectivity + Community + Convenience +++

Adding value for Travelers - the 2.0 way Information + Opinion + Context + Connectivity + Community + Convenience ++++++

The ‘Risks’ of Social Media

Ford: taking the risk

Social Media beats eMail, Video beats Search

Sooner or later... No conversation, No openness, No trust = No business

Welcome to Communication 2.0 De-centralized Mobile Audio & Video Interactive Real-Time

How can you give your clients something that makes them happy, that adds value, that generates trust?

Seize the day! Real-Time Mobile Video Social

Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com

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The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)

by Gerd Leonhard on Oct 26, 2009

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The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague) — Presentation Transcript