The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)

The Future of Radio Presentation by Gerd Leonhard @ Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader www.mediafuturist.com twitter.com/gleonhard Gerd Leonhard Media Futurist / The Futures Agency

A hurricane is approaching Broadcasters... Ubiquitous, fast, cheap, mobile broadband Ultra-cheap connectivity yet powerful smart-phones and mobile devices Gerd Leonhard Media Futurist / The Futures Agency

Habits are changing very fast, indeed Gerd Leonhard Media Futurist / The Futures Agency

Digital Content: Access not Copy. Streams not downloads. Gerd Leonhard Media Futurist / The Futures Agency

This trend will have huge impact on what ‘Radio’ will mean in the very near future Gerd Leonhard Media Futurist / The Futures Agency

Tablet Computers & Mobile Devices are also... Radios and TVs Gerd Leonhard Media Futurist / The Futures Agency

“Broadcast Culture” Gerd Leonhard Media Futurist / The Futures Agency

“Broadband Culture” Gerd Leonhard Media Futurist / The Futures Agency

Now in the car, too: limitless choice, deep personalization, for free, anytime, anywhere ≈ 60 Million users (U.S.) Gerd Leonhard Media Futurist / The Futures Agency

Yes: the car was the last safe place for Radio Gerd Leonhard Media Futurist / The Futures Agency

Broadcasters must add interactive and on- demand functionalities and full archive access Gerd Leonhard Media Futurist / The Futures Agency

The Future of Radio is on Mobile Devices Gerd Leonhard Media Futurist / The Futures Agency

Social Networks are going mobile, and will become Broadcasters Gerd Leonhard Media Futurist / The Futures Agency

Consumer 2.0 s u m andrnow! C o n is here e Gerd Leonhard Media Futurist / The Futures Agency

And it’s not just the kids...! Gerd Leonhard Media Futurist / The Futures Agency

Context: The Music Industry is going through a radical transformation Gerd Leonhard Media Futurist / The Futures Agency

Gerd Leonhard Media Futurist / The Futures Agency

So what role does Radio play in the Future? Gerd Leonhard Media Futurist / The Futures Agency

The Filter (Radio:) is just as important as the coffee Gerd Leonhard Media Futurist / The Futures Agency

It’s no longer about “getting it all” Gerd Leonhard Media Futurist / The Futures Agency

It’s no longer about the ‘how’ but the ‘what’ Gerd Leonhard Media Futurist / The Futures Agency

Not (just) volume but context and relevance Gerd Leonhard Media Futurist / The Futures Agency

In the digital battle for attention, those that are and remain relevant will succeed Gerd Leonhard Media Futurist / The Futures Agency

Fragmentation of listeners will also require fragmention of programs and offerings Gerd Leonhard Media Futurist / The Futures Agency

It is no longer just access that matters - it’s Selection. Relevance. Context. Sense-Making. Gerd Leonhard Media Futurist / The Futures Agency

This is the ‘Broadcast Business’ ... really Gerd Leonhard Media Futurist / The Futures Agency

It’s not mere access, volume and abundance that will win - It’s relevance and trust. Gerd Leonhard Media Futurist / The Futures Agency

But... Gerd Leonhard Media Futurist / The Futures Agency

...you must add unique values all the time Gerd Leonhard Media Futurist / The Futures Agency

Meet one of your biggest rivals Gerd Leonhard Media Futurist / The Futures Agency

Survival Stragety Example: National Public Radio (NPR) Gerd Leonhard Media Futurist / The Futures Agency

Open and Networked Systems: the key to survival. Gerd Leonhard Media Futurist / The Futures Agency

Broadcasting 2.0 means using ‘best device available’ Gerd Leonhard Media Futurist / The Futures Agency

Radio 2.0: make use of a all available platforms Gerd Leonhard Media Futurist / The Futures Agency

Music in the Cloud is finally becoming a reality Gerd Leonhard Media Futurist / The Futures Agency

Radio 2.0 requires a standardized, public license for the use of Music on the Internet Gerd Leonhard Media Futurist / The Futures Agency

Your window of opportunity is open for another 2-3 years. Gerd Leonhard Media Futurist / The Futures Agency

Thanks for your time. gerd@mediafuturist.com @gleonhard on Twitter, Facebook, Youtube Videos at www.gerdtube.net iPhone / Android app: Media Futurist Gerd Leonhard Media Futurist / The Futures Agency

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The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)

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The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency) Presentation Transcript