0
The Future of Radio
     Presentation by Gerd Leonhard




 @
                        Futurist (Media & Communications)
  ...
A hurricane is approaching Broadcasters...

                     Ubiquitous, fast,
                      cheap, mobile
   ...
Habits are changing very fast, indeed




                           Gerd Leonhard Media Futurist / The Futures Agency
Digital Content: Access not Copy. Streams not downloads.




                                        Gerd Leonhard Media F...
This trend will have huge impact on what
‘Radio’ will mean in the very near future




                               Gerd...
Tablet Computers & Mobile Devices are also...
           Radios and TVs




                                 Gerd Leonhard...
“Broadcast Culture”




                 Gerd Leonhard Media Futurist / The Futures Agency
“Broadband Culture”




              Gerd Leonhard Media Futurist / The Futures Agency
Now in the car, too: limitless choice, deep
personalization, for free, anytime, anywhere
          ≈ 60 Million users (U.S...
Yes: the car was the last safe place for Radio




                                 Gerd Leonhard Media Futurist / The Fut...
Broadcasters must add interactive and on-
demand functionalities and full archive access




                             ...
The Future of Radio is on Mobile Devices




                           Gerd Leonhard Media Futurist / The Futures Agency
Social Networks are going mobile, and will become

         Broadcasters




                                   Gerd Leonh...
Consumer 2.0 s u m andrnow!
     C o n is here e




                     Gerd Leonhard Media Futurist / The Futures Agency
And it’s not just the kids...!




                         Gerd Leonhard Media Futurist / The Futures Agency
Context: The Music Industry is going through a radical transformation




                                                ...
Gerd Leonhard Media Futurist / The Futures Agency
So what role does Radio play in the Future?




                               Gerd Leonhard Media Futurist / The Futures ...
The Filter (Radio:) is
just as important as the coffee




                      Gerd Leonhard Media Futurist / The Future...
It’s no longer about “getting it all”




                            Gerd Leonhard Media Futurist / The Futures Agency
It’s no longer about the ‘how’ but the ‘what’




                                Gerd Leonhard Media Futurist / The Futur...
Not (just) volume but context and relevance




                               Gerd Leonhard Media Futurist / The Futures ...
In the digital battle for attention,
those that are and remain relevant will succeed




                                 ...
Fragmentation of listeners will also require
  fragmention of programs and offerings




                                G...
It is no longer just access that matters - it’s
Selection. Relevance. Context. Sense-Making.




                         ...
This is the ‘Broadcast Business’ ... really




                                Gerd Leonhard Media Futurist / The Futures...
It’s not mere access, volume and
      abundance that will win -
It’s relevance and trust.
                       Gerd Leo...
But...
Gerd Leonhard Media Futurist / The Futures Agency
...you must add unique values all the time




                               Gerd Leonhard Media Futurist / The Futures A...
Meet one of your biggest rivals




                       Gerd Leonhard Media Futurist / The Futures Agency
Survival Stragety Example: National Public Radio (NPR)




                                       Gerd Leonhard Media Futu...
Open and Networked Systems: the key to survival.




                                   Gerd Leonhard Media Futurist / The...
Broadcasting 2.0 means using ‘best device available’




                                      Gerd Leonhard Media Futuris...
Radio 2.0: make use of a all available platforms




                                   Gerd Leonhard Media Futurist / The...
Music in the Cloud is finally becoming a reality




                                    Gerd Leonhard Media Futurist / Th...
Radio 2.0 requires a standardized, public
license for the use of Music on the Internet




                               ...
Your window of opportunity is open for another 2-3 years.




                                         Gerd Leonhard Media...
Thanks for your time.




        gerd@mediafuturist.com
@gleonhard on Twitter, Facebook, Youtube
      Videos at www.gerd...
Upcoming SlideShare
Loading in...5
×

The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)

12,919

Published on

My presentation on The Future of Radio, at Lisbon RTP Conference

Published in: Business
3 Comments
22 Likes
Statistics
Notes
  • Broadcaster at Masima Contents and Channels
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • REFERENCING SLIDESHARE GROUP 'BANK OF KNOWLEDGE'
    This group is 'a Noah's Ark' ... a bank of knowledge in all areas (professional or otherwise) ALL languages, ALL media: slideshows, videos documents to be preserved on Slideshare. We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France.

    http://www.slideshare.net/group/bank-of-knowledge
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Related

    <br /><object type="application/x-shockwave-flash" data="http://blip.tv/play/gpFZgfqkEAI%2Em4v" width="350" height="288"><param name="movie" value="http://blip.tv/play/gpFZgfqkEAI%2Em4v"></param><embed src="http://blip.tv/play/gpFZgfqkEAI%2Em4v" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
12,919
On Slideshare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
862
Comments
3
Likes
22
Embeds 0
No embeds

No notes for slide

Transcript of "The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)"

  1. 1. The Future of Radio Presentation by Gerd Leonhard @ Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader www.mediafuturist.com twitter.com/gleonhard Gerd Leonhard Media Futurist / The Futures Agency
  2. 2. A hurricane is approaching Broadcasters... Ubiquitous, fast, cheap, mobile broadband Ultra-cheap connectivity yet powerful smart-phones and mobile devices Gerd Leonhard Media Futurist / The Futures Agency
  3. 3. Habits are changing very fast, indeed Gerd Leonhard Media Futurist / The Futures Agency
  4. 4. Digital Content: Access not Copy. Streams not downloads. Gerd Leonhard Media Futurist / The Futures Agency
  5. 5. This trend will have huge impact on what ‘Radio’ will mean in the very near future Gerd Leonhard Media Futurist / The Futures Agency
  6. 6. Tablet Computers & Mobile Devices are also... Radios and TVs Gerd Leonhard Media Futurist / The Futures Agency
  7. 7. “Broadcast Culture” Gerd Leonhard Media Futurist / The Futures Agency
  8. 8. “Broadband Culture” Gerd Leonhard Media Futurist / The Futures Agency
  9. 9. Now in the car, too: limitless choice, deep personalization, for free, anytime, anywhere ≈ 60 Million users (U.S.) Gerd Leonhard Media Futurist / The Futures Agency
  10. 10. Yes: the car was the last safe place for Radio Gerd Leonhard Media Futurist / The Futures Agency
  11. 11. Broadcasters must add interactive and on- demand functionalities and full archive access Gerd Leonhard Media Futurist / The Futures Agency
  12. 12. The Future of Radio is on Mobile Devices Gerd Leonhard Media Futurist / The Futures Agency
  13. 13. Social Networks are going mobile, and will become Broadcasters Gerd Leonhard Media Futurist / The Futures Agency
  14. 14. Consumer 2.0 s u m andrnow! C o n is here e Gerd Leonhard Media Futurist / The Futures Agency
  15. 15. And it’s not just the kids...! Gerd Leonhard Media Futurist / The Futures Agency
  16. 16. Context: The Music Industry is going through a radical transformation Gerd Leonhard Media Futurist / The Futures Agency
  17. 17. Gerd Leonhard Media Futurist / The Futures Agency
  18. 18. So what role does Radio play in the Future? Gerd Leonhard Media Futurist / The Futures Agency
  19. 19. The Filter (Radio:) is just as important as the coffee Gerd Leonhard Media Futurist / The Futures Agency
  20. 20. It’s no longer about “getting it all” Gerd Leonhard Media Futurist / The Futures Agency
  21. 21. It’s no longer about the ‘how’ but the ‘what’ Gerd Leonhard Media Futurist / The Futures Agency
  22. 22. Not (just) volume but context and relevance Gerd Leonhard Media Futurist / The Futures Agency
  23. 23. In the digital battle for attention, those that are and remain relevant will succeed Gerd Leonhard Media Futurist / The Futures Agency
  24. 24. Fragmentation of listeners will also require fragmention of programs and offerings Gerd Leonhard Media Futurist / The Futures Agency
  25. 25. It is no longer just access that matters - it’s Selection. Relevance. Context. Sense-Making. Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. This is the ‘Broadcast Business’ ... really Gerd Leonhard Media Futurist / The Futures Agency
  27. 27. It’s not mere access, volume and abundance that will win - It’s relevance and trust. Gerd Leonhard Media Futurist / The Futures Agency
  28. 28. But... Gerd Leonhard Media Futurist / The Futures Agency
  29. 29. ...you must add unique values all the time Gerd Leonhard Media Futurist / The Futures Agency
  30. 30. Meet one of your biggest rivals Gerd Leonhard Media Futurist / The Futures Agency
  31. 31. Survival Stragety Example: National Public Radio (NPR) Gerd Leonhard Media Futurist / The Futures Agency
  32. 32. Open and Networked Systems: the key to survival. Gerd Leonhard Media Futurist / The Futures Agency
  33. 33. Broadcasting 2.0 means using ‘best device available’ Gerd Leonhard Media Futurist / The Futures Agency
  34. 34. Radio 2.0: make use of a all available platforms Gerd Leonhard Media Futurist / The Futures Agency
  35. 35. Music in the Cloud is finally becoming a reality Gerd Leonhard Media Futurist / The Futures Agency
  36. 36. Radio 2.0 requires a standardized, public license for the use of Music on the Internet Gerd Leonhard Media Futurist / The Futures Agency
  37. 37. Your window of opportunity is open for another 2-3 years. Gerd Leonhard Media Futurist / The Futures Agency
  38. 38. Thanks for your time. gerd@mediafuturist.com @gleonhard on Twitter, Facebook, Youtube Videos at www.gerdtube.net iPhone / Android app: Media Futurist Gerd Leonhard Media Futurist / The Futures Agency
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×