Your SlideShare is downloading. ×
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010

4,078
views

Published on

I presented this lecture at the Estacio de Sa in Rio on June 26, 2010, in collaboration with Telezoom. It's a 2 hour talk on the Future of Media and covers pretty much all related topics - give it a …

I presented this lecture at the Estacio de Sa in Rio on June 26, 2010, in collaboration with Telezoom. It's a 2 hour talk on the Future of Media and covers pretty much all related topics - give it a whirl. A video will be made available soon, as well, be sure to get my RSS feed at http://www.mediafuturist.com and follow me at http://www.twitter.com/gleonhard

Published in: Business, Technology

1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,078
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
146
Comments
1
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Future of Media Presentation at Estacio de Sa Rio de Janeiro June 26 2010 Gerd Leonhard Media Futurist The Futures Agency
  • 2. What I do: www.mediafuturist.com www.twitter.com/gleonhard
  • 3. Business grows when shared
  • 4. The Conversation happens with or without you
  • 5. Tomorrow Today
  • 6. Going Direct is becoming possible
  • 7. But the Internet is not a Rose Garden
  • 8. Business 2.0
  • 9. Explosive Fragmentation
  • 10. Not just consumption but Sharing and (Co)-Creation are the key drivers in the Future of Media
  • 11. Media 2.0: Sharing is not subject to Renegotiation Youtube.com/user/ScholzundFriends Source: Fastcompany
  • 12. The World’s OS is Morphing OS i al oc , S e w n A
  • 13. A Broadcast World and a Networked World
  • 14. Closed, Controlled, Exclusive = Money
  • 15. Power was about what you can control Now, Power is about what you can unleash
  • 16. Welcome to the New Normal
  • 17. The Future is Collaboration The global, social ‘Brain’
  • 18. On Cable, the Networks ruled
  • 19. In a Broadband World, the Users - and their Amplifiers - rule *
  • 20. “Business Model Failure” Image Source: IFPI.org
  • 21. Beware of Toxic Assumptions Giving Permission to use
  • 22. Connected Users will increasingly - and exponentially - organize against what they feel are obsolete and outmoded structures
  • 23. Legacy Media Social Media
  • 24. The Future
  • 25. Open = Risks. But Closed = Irrelevance
  • 26. Selling ‘copies’ is a shrinking business Image Source: kk.org / Kevin Kelly
  • 27. Selling ‘access’ is an exploding business
  • 28. Good luck!
  • 29. Everything we like... forbidden?
  • 30. People buy when the value, the timing and the package is right
  • 31. Media 2.0
  • 32. Yes, people do spend $ on content online!
  • 33. EGOsystem ECOsystem
  • 34. Whatever I can get Exactly what / when / where / how I want
  • 35. Was: “my success - my money”
  • 36. Now: “Our Success - Our Gains”
  • 37. All future success will be based on unprecedented hyper-collaboration
  • 38. Such as
  • 39. Image Source: Photobucket We need to lose our fear of ‘depending too much on others’
  • 40. Businesses - and their leaders - become Connectors (not just Directors)
  • 41. Privacy is now an action we must take
  • 42. Unintended consequences will occur
  • 43. Privacy is an Action we must take
  • 44. Links are the Currency
  • 45. Content ‘Piracy’ is Market Failure e y o n = M ive lu s xc , E led o l n tr Co d, se Clo
  • 46. The Future: Flat-rated & bundled Content
  • 47. The Internet is the new Radio
  • 48. Image Source: Ars Electronica 2008 New Social Contracts
  • 49. versus
  • 50. Paying because it’s easier, better, fair- priced, value, convenience...!
  • 51. The Future of Selling is... Connecting.
  • 52. Brands are either Networked. Or Invisible i.e....Dead.
  • 53. Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard