The Future of Media
   Presentation at Estacio de Sa
   Rio de Janeiro June 26 2010
   Gerd Leonhard Media Futurist
      ...
What I do:

             www.mediafuturist.com
             www.twitter.com/gleonhard
Business grows when shared
The Conversation happens with or without you
Tomorrow




 Today
Going Direct is becoming possible
But the Internet is not a Rose Garden
Business 2.0
Explosive Fragmentation
Not just consumption but Sharing and
(Co)-Creation are the key drivers in the
            Future of Media
Media 2.0: Sharing is not
          subject to Renegotiation




Youtube.com/user/ScholzundFriends   Source: Fastcompany
The World’s OS is Morphing


                           OS
                      i al
                   oc
             ,...
A Broadcast World
and a Networked World
Closed, Controlled, Exclusive = Money
Power was about what you can control

 Now, Power is about
what you can unleash
Welcome to the New Normal
The Future is Collaboration




  The global, social ‘Brain’
On Cable, the Networks ruled
In a Broadband World, the Users
   - and their Amplifiers - rule *
“Business Model Failure”
                   Image Source: IFPI.org
Beware of Toxic Assumptions



     Giving
   Permission
     to use
Connected Users
    will increasingly - and
exponentially - organize against
what they feel are obsolete and
     outmoded...
Legacy Media   Social Media
The Future
Open = Risks. But Closed = Irrelevance
Selling ‘copies’ is a shrinking business




Image Source: kk.org / Kevin Kelly
Selling ‘access’ is an exploding business
Good luck!
Everything we like... forbidden?
People buy when the value, the
timing and the package is right
Media 2.0
Yes, people do spend $ on content online!
EGOsystem



ECOsystem
Whatever I can get




   Exactly what / when /
    where / how I want
Was: “my success - my money”
Now:
“Our Success - Our Gains”
All future success will be based on
unprecedented hyper-collaboration
Such as
Image Source: Photobucket




  We need to lose our fear of
‘depending too much on others’
Businesses - and their leaders -
become Connectors (not just Directors)
Privacy is now an action we must take
Unintended consequences will occur
Privacy is an Action we must take
Links are the Currency
Content ‘Piracy’ is Market Failure                     e y
                                                    o n
       ...
The Future: Flat-rated & bundled Content
The Internet is the new Radio
Image Source: Ars Electronica 2008




New Social Contracts
versus
Paying because it’s easier, better, fair-
    priced, value, convenience...!
The Future of Selling is...
     Connecting.
Brands are either Networked.
   Or Invisible i.e....Dead.
Thanks for your attention!
email me at gerd@mediafuturist.com
      Twitter: gleonhard
     Facebook: gleonhard
     Linke...
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
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The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010

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I presented this lecture at the Estacio de Sa in Rio on June 26, 2010, in collaboration with Telezoom. It's a 2 hour talk on the Future of Media and covers pretty much all related topics - give it a whirl. A video will be made available soon, as well, be sure to get my RSS feed at http://www.mediafuturist.com and follow me at http://www.twitter.com/gleonhard

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The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010

  1. 1. The Future of Media Presentation at Estacio de Sa Rio de Janeiro June 26 2010 Gerd Leonhard Media Futurist The Futures Agency
  2. 2. What I do: www.mediafuturist.com www.twitter.com/gleonhard
  3. 3. Business grows when shared
  4. 4. The Conversation happens with or without you
  5. 5. Tomorrow Today
  6. 6. Going Direct is becoming possible
  7. 7. But the Internet is not a Rose Garden
  8. 8. Business 2.0
  9. 9. Explosive Fragmentation
  10. 10. Not just consumption but Sharing and (Co)-Creation are the key drivers in the Future of Media
  11. 11. Media 2.0: Sharing is not subject to Renegotiation Youtube.com/user/ScholzundFriends Source: Fastcompany
  12. 12. The World’s OS is Morphing OS i al oc , S e w n A
  13. 13. A Broadcast World and a Networked World
  14. 14. Closed, Controlled, Exclusive = Money
  15. 15. Power was about what you can control Now, Power is about what you can unleash
  16. 16. Welcome to the New Normal
  17. 17. The Future is Collaboration The global, social ‘Brain’
  18. 18. On Cable, the Networks ruled
  19. 19. In a Broadband World, the Users - and their Amplifiers - rule *
  20. 20. “Business Model Failure” Image Source: IFPI.org
  21. 21. Beware of Toxic Assumptions Giving Permission to use
  22. 22. Connected Users will increasingly - and exponentially - organize against what they feel are obsolete and outmoded structures
  23. 23. Legacy Media Social Media
  24. 24. The Future
  25. 25. Open = Risks. But Closed = Irrelevance
  26. 26. Selling ‘copies’ is a shrinking business Image Source: kk.org / Kevin Kelly
  27. 27. Selling ‘access’ is an exploding business
  28. 28. Good luck!
  29. 29. Everything we like... forbidden?
  30. 30. People buy when the value, the timing and the package is right
  31. 31. Media 2.0
  32. 32. Yes, people do spend $ on content online!
  33. 33. EGOsystem ECOsystem
  34. 34. Whatever I can get Exactly what / when / where / how I want
  35. 35. Was: “my success - my money”
  36. 36. Now: “Our Success - Our Gains”
  37. 37. All future success will be based on unprecedented hyper-collaboration
  38. 38. Such as
  39. 39. Image Source: Photobucket We need to lose our fear of ‘depending too much on others’
  40. 40. Businesses - and their leaders - become Connectors (not just Directors)
  41. 41. Privacy is now an action we must take
  42. 42. Unintended consequences will occur
  43. 43. Privacy is an Action we must take
  44. 44. Links are the Currency
  45. 45. Content ‘Piracy’ is Market Failure e y o n = M ive lu s xc , E led o l n tr Co d, se Clo
  46. 46. The Future: Flat-rated & bundled Content
  47. 47. The Internet is the new Radio
  48. 48. Image Source: Ars Electronica 2008 New Social Contracts
  49. 49. versus
  50. 50. Paying because it’s easier, better, fair- priced, value, convenience...!
  51. 51. The Future of Selling is... Connecting.
  52. 52. Brands are either Networked. Or Invisible i.e....Dead.
  53. 53. Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard

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