The Future of Marketing in a Broadband Culture (FoDM Conference London)
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The Future of Marketing in a Broadband Culture (FoDM Conference London)

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This is the PDF of a presentation I gave at eConsultancy's annual Future of Digital Marketing conference in London, see http://econsultancy.com/events/future-of-digital-marketing Topics: why and how ...

This is the PDF of a presentation I gave at eConsultancy's annual Future of Digital Marketing conference in London, see http://econsultancy.com/events/future-of-digital-marketing Topics: why and how data is the new oil, why we need to talk about privacy when we talk about marketing, what are the effects of broadband culture, and much more

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    The Future of Marketing in a Broadband Culture (FoDM Conference London) The Future of Marketing in a Broadband Culture (FoDM Conference London) Presentation Transcript

    • Broadband Culture (R)evolutions: Digital marketing Foresights and Future Scenarios www.mediafuturist.com www.twitter.com/gleonhard
    • Until now, we were just tuning up... Expect 30+% of all Advertising to shift to digital, interactive, mobile, social, video, in the next 2-3 years
    • Do we still need “Advertising” once we are all connected?
    • Everyone connected: the other 3 Billion are coming!
    • “Not necessarily harmony, peace and quiet, but huge involvement in everybody else’s affairs” Marshall McLuhan
    • Everyone. Everywhere. Anytime.
    • Complete Net/Mobile <> MeatSpace Convergence
    • But this is not about technology Source: Slideshare.net
    • Networked Business: exploding
    • Connectivity + Mobile + Social is changing the very definition of Marketing and Commerce Youtube.com/user/ScholzundFriends
    • Image licensed from sevensheaven.nl
    • Watering Cans <••> Sprinkler-Systems
    • Distributed Commerce - Social Commerce
    • Distributed & De-centralized: Stories Production | Creation | R&D Marketing Distribution Selling Public Relations Communication
    • Examples: Distributed Marketing
    • Links are the Currency Soon, brands are either networked, or invisible i.e....ignored.
    • The future is not linear but organic
    • The future: permanent betas
    • Data is the new Oil Image licensed from sevensheaven.nl
    • 2 clear mid- to long-term trends: In Commerce, the importance of many physical things will decline - and almost anything ‘digital’ will grow In Media, anyone providing only ‘copies’ will also decline in importance; anything that provides context, relevance and ‘real experiences’ will grow
    • We can no longer talk about Marketing without talking about Privacy Image licensed from sevensheaven.nl
    • On cable, the Networks ruled
    • In a Broadband World, the Users - and their Amplifiers - rule *
    • Whatever you are selling, you are in the Audience Business
    • B an ds r become Connectors - Leaders not just ‘Directors’
    • The End of Noise | Interruption | Lies
    • Filters will matter more than ever!
    • Engaged. Mobile. Social. Emotional
    • WithVertising ThruVertising ContVertising MeVertising
    • Future of Marketing: Keywords When I’m out and about With(in) my tribe Strangers & people like me At the right time, always With complete transparency Under my exclusive control Because I (do / don’t) trust u
    • The Future of Selling: Involving the Users
    • Making personal connections... being part of a tribe....
    • The Future of Selling: Giving something...?
    • Meet my most successful Marketing Partners
    • Summary
    • Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard