The Future of Intellectual
          Property and Copyright
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
  ...
In a truly connected world, which ideas
       will still be exclusively ours?
In a truly inter-connected world, ownership can no
longer remain as exclusive and as linear as before.
The future is not about Protection but about Engagement




                                           Image licensed from...
In digital-native media, ownership already
     has a radically different meaning
Our technology is leaping... but our laws are not
A disconnected society: Broadcast Culture
It used to be...

Control & Scarcity = Money
But in a connected world, almost
everything we create will be a Remix
Source: nytimes.com
As creators, most of us don’t monetize
ownership as much as we monetize audience -
  it’s not about Protection but Attract...
However, as middlemen and industries, we
monetize Friction, Scarcity, Timing, Packaging...
This is a wicked problem
Maybe ‘selling copies’ was just a window...?




                                Gerd Leonhard Media Futurist / The Future...
Property = Paper
Value = Embodiment
 Scarcity = Money
Property: Device & Access
  Value: in Aggregation
   Scarcity: of Attention
The ‘More Locks’ approach: just being there will mean you are guilty
But consumers don’t accept
‘my way or the highway’ - schemes any longer




                          Source: Gizmodo.com
The balance is off.




           Source: PaidContent.org
Attempts at increasing control while the world keeps
    getting more connected will fail spectacularly
A hyper-connected society: Broadband Culture
A world where data and digital goods drastically
increase in value while many physical goods decline
And the copying won’t stop with digital goods....




                   Source: http://www.flickr.com/people/robot-vs-mon...
We are headingWarp-Speed towards
Access & Usage Rights
The Future: Access and Usage, not ‘Copy’.




                               Gerd Leonhard Media Futurist / The Futures Ag...
This is a development we can’t renegotiate
WIPO on the purpose of copyright:
             1) Encourage a dynamic creative culture
   2) Return value to creators so t...
Copyright 1.0: the Statute of Anne (UK, 1709)




                           Source: Wikimedia

                          ...
How about a Statute of Tim? (Tim Berners-Lee aka TimBL)




 Source: Wikimedia
We must re-think permissions and standards,
  strike new balances for a connected world,
and monetize usage & engagement -...
Let’s gather
 some of the
  brightest
 people and
create a new
   “Statue
   of Tim”



 Gerd Leonhard Media Futurist / Th...
www.mediafuturist.com @gleonhard
                           Gerd Leonhard Media Futurist / The Futures Agency
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The Future of IPR and Copyright (presentation at TedX NewStreet London)

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This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.

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The Future of IPR and Copyright (presentation at TedX NewStreet London)

  1. 1. The Future of Intellectual Property and Copyright Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  2. 2. In a truly connected world, which ideas will still be exclusively ours?
  3. 3. In a truly inter-connected world, ownership can no longer remain as exclusive and as linear as before.
  4. 4. The future is not about Protection but about Engagement Image licensed from Sevensheaven.nl
  5. 5. In digital-native media, ownership already has a radically different meaning
  6. 6. Our technology is leaping... but our laws are not
  7. 7. A disconnected society: Broadcast Culture
  8. 8. It used to be... Control & Scarcity = Money
  9. 9. But in a connected world, almost everything we create will be a Remix
  10. 10. Source: nytimes.com
  11. 11. As creators, most of us don’t monetize ownership as much as we monetize audience - it’s not about Protection but Attraction
  12. 12. However, as middlemen and industries, we monetize Friction, Scarcity, Timing, Packaging...
  13. 13. This is a wicked problem
  14. 14. Maybe ‘selling copies’ was just a window...? Gerd Leonhard Media Futurist / The Futures Agency
  15. 15. Property = Paper Value = Embodiment Scarcity = Money
  16. 16. Property: Device & Access Value: in Aggregation Scarcity: of Attention
  17. 17. The ‘More Locks’ approach: just being there will mean you are guilty
  18. 18. But consumers don’t accept ‘my way or the highway’ - schemes any longer Source: Gizmodo.com
  19. 19. The balance is off. Source: PaidContent.org
  20. 20. Attempts at increasing control while the world keeps getting more connected will fail spectacularly
  21. 21. A hyper-connected society: Broadband Culture
  22. 22. A world where data and digital goods drastically increase in value while many physical goods decline
  23. 23. And the copying won’t stop with digital goods.... Source: http://www.flickr.com/people/robot-vs-monkey/
  24. 24. We are headingWarp-Speed towards Access & Usage Rights
  25. 25. The Future: Access and Usage, not ‘Copy’. Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. This is a development we can’t renegotiate
  27. 27. WIPO on the purpose of copyright: 1) Encourage a dynamic creative culture 2) Return value to creators so that they can lead a dignified economic existence 3) Provide widespread, affordable access to content for the public Gerd Leonhard Media Futurist / The Futures Agency
  28. 28. Copyright 1.0: the Statute of Anne (UK, 1709) Source: Wikimedia Gerd Leonhard Media Futurist / The Futures Agency
  29. 29. How about a Statute of Tim? (Tim Berners-Lee aka TimBL) Source: Wikimedia
  30. 30. We must re-think permissions and standards, strike new balances for a connected world, and monetize usage & engagement - not copies Source: Ars Electronica 2008
  31. 31. Let’s gather some of the brightest people and create a new “Statue of Tim” Gerd Leonhard Media Futurist / The Futures Agency
  32. 32. www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency

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