The Future of IPR and Copyright (presentation at TedX NewStreet London)

The Future of Intellectual Property and Copyright Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency

In a truly connected world, which ideas will still be exclusively ours?

In a truly inter-connected world, ownership can no longer remain as exclusive and as linear as before.

The future is not about Protection but about Engagement Image licensed from Sevensheaven.nl

In digital-native media, ownership already has a radically different meaning

Our technology is leaping... but our laws are not

A disconnected society: Broadcast Culture

It used to be... Control & Scarcity = Money

But in a connected world, almost everything we create will be a Remix

Source: nytimes.com

As creators, most of us don’t monetize ownership as much as we monetize audience - it’s not about Protection but Attraction

However, as middlemen and industries, we monetize Friction, Scarcity, Timing, Packaging...

This is a wicked problem

Maybe ‘selling copies’ was just a window...? Gerd Leonhard Media Futurist / The Futures Agency

Property = Paper Value = Embodiment Scarcity = Money

Property: Device & Access Value: in Aggregation Scarcity: of Attention

The ‘More Locks’ approach: just being there will mean you are guilty

But consumers don’t accept ‘my way or the highway’ - schemes any longer Source: Gizmodo.com

The balance is off. Source: PaidContent.org

Attempts at increasing control while the world keeps getting more connected will fail spectacularly

A hyper-connected society: Broadband Culture

A world where data and digital goods drastically increase in value while many physical goods decline

And the copying won’t stop with digital goods.... Source: http://www.flickr.com/people/robot-vs-monkey/

We are headingWarp-Speed towards Access & Usage Rights

The Future: Access and Usage, not ‘Copy’. Gerd Leonhard Media Futurist / The Futures Agency

This is a development we can’t renegotiate

WIPO on the purpose of copyright: 1) Encourage a dynamic creative culture 2) Return value to creators so that they can lead a dignified economic existence 3) Provide widespread, affordable access to content for the public Gerd Leonhard Media Futurist / The Futures Agency

Copyright 1.0: the Statute of Anne (UK, 1709) Source: Wikimedia Gerd Leonhard Media Futurist / The Futures Agency

How about a Statute of Tim? (Tim Berners-Lee aka TimBL) Source: Wikimedia

We must re-think permissions and standards, strike new balances for a connected world, and monetize usage & engagement - not copies Source: Ars Electronica 2008

Let’s gather some of the brightest people and create a new “Statue of Tim” Gerd Leonhard Media Futurist / The Futures Agency

www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency

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The Future of IPR and Copyright (presentation at TedX NewStreet London)

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