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The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
The Future of IPR and Copyright (presentation at TedX NewStreet London)
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The Future of IPR and Copyright (presentation at TedX NewStreet London)

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This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.

This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.

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  • How to create a marketplace for access and engagement?
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  • What an excellent presentation! You have my vote! Greetings of France. Bernard
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  • 1. The Future of Intellectual Property and Copyright Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  • 2. In a truly connected world, which ideas will still be exclusively ours?
  • 3. In a truly inter-connected world, ownership can no longer remain as exclusive and as linear as before.
  • 4. The future is not about Protection but about Engagement Image licensed from Sevensheaven.nl
  • 5. In digital-native media, ownership already has a radically different meaning
  • 6. Our technology is leaping... but our laws are not
  • 7. A disconnected society: Broadcast Culture
  • 8. It used to be... Control & Scarcity = Money
  • 9. But in a connected world, almost everything we create will be a Remix
  • 10. Source: nytimes.com
  • 11. As creators, most of us don’t monetize ownership as much as we monetize audience - it’s not about Protection but Attraction
  • 12. However, as middlemen and industries, we monetize Friction, Scarcity, Timing, Packaging...
  • 13. This is a wicked problem
  • 14. Maybe ‘selling copies’ was just a window...? Gerd Leonhard Media Futurist / The Futures Agency
  • 15. Property = Paper Value = Embodiment Scarcity = Money
  • 16. Property: Device & Access Value: in Aggregation Scarcity: of Attention
  • 17. The ‘More Locks’ approach: just being there will mean you are guilty
  • 18. But consumers don’t accept ‘my way or the highway’ - schemes any longer Source: Gizmodo.com
  • 19. The balance is off. Source: PaidContent.org
  • 20. Attempts at increasing control while the world keeps getting more connected will fail spectacularly
  • 21. A hyper-connected society: Broadband Culture
  • 22. A world where data and digital goods drastically increase in value while many physical goods decline
  • 23. And the copying won’t stop with digital goods.... Source: http://www.flickr.com/people/robot-vs-monkey/
  • 24. We are headingWarp-Speed towards Access & Usage Rights
  • 25. The Future: Access and Usage, not ‘Copy’. Gerd Leonhard Media Futurist / The Futures Agency
  • 26. This is a development we can’t renegotiate
  • 27. WIPO on the purpose of copyright: 1) Encourage a dynamic creative culture 2) Return value to creators so that they can lead a dignified economic existence 3) Provide widespread, affordable access to content for the public Gerd Leonhard Media Futurist / The Futures Agency
  • 28. Copyright 1.0: the Statute of Anne (UK, 1709) Source: Wikimedia Gerd Leonhard Media Futurist / The Futures Agency
  • 29. How about a Statute of Tim? (Tim Berners-Lee aka TimBL) Source: Wikimedia
  • 30. We must re-think permissions and standards, strike new balances for a connected world, and monetize usage & engagement - not copies Source: Ars Electronica 2008
  • 31. Let’s gather some of the brightest people and create a new “Statue of Tim” Gerd Leonhard Media Futurist / The Futures Agency
  • 32. www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency

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