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The Future of IPR and Copyright (presentation at TedX NewStreet London)
 

The Future of IPR and Copyright (presentation at TedX NewStreet London)

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This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.

This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.

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    The Future of IPR and Copyright (presentation at TedX NewStreet London) The Future of IPR and Copyright (presentation at TedX NewStreet London) Presentation Transcript

    • The Future of Intellectual Property and Copyright Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
    • In a truly connected world, which ideas will still be exclusively ours?
    • In a truly inter-connected world, ownership can no longer remain as exclusive and as linear as before.
    • The future is not about Protection but about Engagement Image licensed from Sevensheaven.nl
    • In digital-native media, ownership already has a radically different meaning
    • Our technology is leaping... but our laws are not
    • A disconnected society: Broadcast Culture
    • It used to be... Control & Scarcity = Money
    • But in a connected world, almost everything we create will be a Remix
    • Source: nytimes.com
    • As creators, most of us don’t monetize ownership as much as we monetize audience - it’s not about Protection but Attraction
    • However, as middlemen and industries, we monetize Friction, Scarcity, Timing, Packaging...
    • This is a wicked problem
    • Maybe ‘selling copies’ was just a window...? Gerd Leonhard Media Futurist / The Futures Agency
    • Property = Paper Value = Embodiment Scarcity = Money
    • Property: Device & Access Value: in Aggregation Scarcity: of Attention
    • The ‘More Locks’ approach: just being there will mean you are guilty
    • But consumers don’t accept ‘my way or the highway’ - schemes any longer Source: Gizmodo.com
    • The balance is off. Source: PaidContent.org
    • Attempts at increasing control while the world keeps getting more connected will fail spectacularly
    • A hyper-connected society: Broadband Culture
    • A world where data and digital goods drastically increase in value while many physical goods decline
    • And the copying won’t stop with digital goods.... Source: http://www.flickr.com/people/robot-vs-monkey/
    • We are headingWarp-Speed towards Access & Usage Rights
    • The Future: Access and Usage, not ‘Copy’. Gerd Leonhard Media Futurist / The Futures Agency
    • This is a development we can’t renegotiate
    • WIPO on the purpose of copyright: 1) Encourage a dynamic creative culture 2) Return value to creators so that they can lead a dignified economic existence 3) Provide widespread, affordable access to content for the public Gerd Leonhard Media Futurist / The Futures Agency
    • Copyright 1.0: the Statute of Anne (UK, 1709) Source: Wikimedia Gerd Leonhard Media Futurist / The Futures Agency
    • How about a Statute of Tim? (Tim Berners-Lee aka TimBL) Source: Wikimedia
    • We must re-think permissions and standards, strike new balances for a connected world, and monetize usage & engagement - not copies Source: Ars Electronica 2008
    • Let’s gather some of the brightest people and create a new “Statue of Tim” Gerd Leonhard Media Futurist / The Futures Agency
    • www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency