The Future of Film: Presentation at the Neuchatel International Film Festival

The Future of Film and Cinema Gerd Leonhard, Media Futurist CEO, The Futures Agency www.mediafuturist.com www.twitter.com/gleonhard

My job;) www.mediafuturist.com www.twitter.com/gleonhard

Interface (R)Evolution

“Best Screen Available” Behavior (R)Evolution

Computer Mobile Devices

Personal. Always-on. Social Sharing. Location-aware. Payment options built-in Mobile Devices

The Mobile ‘Phone’ is quickly becoming a Universal Remote Control

Making Movies with the iPhone 4: “Apple of my Eye” http://gerd.fm/cHOw86

The Internet is not a Rose Garden - but it does fundamentally level the playing field in Media.

On Cable and ‘good old TV’, the Studios and Networks ruled

In a Broadband World, the Users - and their Amplifiers - rule * ...and the big Studios will, too;)

Reality check: we need, and we will have both ‘The Networks’ and ‘The Networked’

Mobile, social, cheap & fast Broadband Access

Whatever I can get Exactly what, when, how, where I want

Going Direct is becoming a real Option

But it’s still very early...!

Content ‘Piracy’ = Market Failure Source: CE.org Source: Ars Electronica 2008

Online viewers are vastly different

Niches are gaining

Getting Paid ... 2.0 Flattr.com

Access will replace ‘buying a copy’

It’s no longer the copy that’s valuable now. It’s: Time / Timing Attention Relevance Curation / Quality / Merit Social Context Format Packaging ‘Special’ Factor Opportunity Perceived Value

In this age of Ubiquity it’s all about Attention

Digital Media: a fight for attention - not for distribution!

Attention ... comes from conversation (not Monolog) ... is personal ... is spread by ‘tribes’ ... is generated when you give and share something ... is based on Trust ... can be converted to income at the right time, and in the right way (the toll-booth challenge) www.kk.org

Consequences of @gleonhard

Film-Makers and Producers on Twitter

Fish where the Fish are @gleonhard

Social Networks are the new Distributors

@gleonhard Add a social layer to your Film.

Yes, people pay for Online Content!

Chris Anderson summarizes...

@gleonhard

*Mike Masnick / Techdirt versus

First Then @gleonhard

Let the Fans / Followers / Users do the work

Embrace De-Centralization @gleonhard

Links are the Currency @gleonhard

Most ‘Content’ will be just a Click @gleonhard

@gleonhard All ‘Content’ is moving into the Cloud

So can you create events and experiences with and around your film?

Film 2.0: re-defining what’s important Connectivity Content Context Community

Ironsky Film Social Media Example *hat tip to Brian Newman / Springboard Media

Good Reads on this

Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard

A new social, interconnected, mobile OS

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The Future of Film: Presentation at the Neuchatel International Film Festival

by Futurist Gerd Leonhard

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