The Future of Classifieds & Selling (ICMA 2010, Vienna)
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The Future of Classifieds & Selling (ICMA 2010, Vienna)

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This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

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The Future of Classifieds & Selling (ICMA 2010, Vienna) The Future of Classifieds & Selling (ICMA 2010, Vienna) Presentation Transcript

  • What’s next in Classifieds, Advertising and Online Commerce Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  • Disruption is everywhere
  • We are here Gerd Leonhard Media Futurist / The Futures Agency
  • Gerd Leonhard Media Futurist / The Futures Agency
  • Gerd Leonhard Media Futurist / The Futures Agency
  • Mobile + Broadband + Social + Video: Disruption similar to the Printing Press Gerd Leonhard Media Futurist / The Futures Agency
  • Gerd Leonhard Media Futurist / The Futures Agency
  • Source: Slideshare / Jon Bishop
  • The result of digitization: explosive consumer empowerment, everywhere me rs’ con su wn as l yk no rm er ple fo e ‘p eo Th
  • tom er C u s fore Fan be
  • Source: Hugh McLeod
  • Trust is amplified in a social setting
  • Don’t be surprised Hyper-collaboration not hyper-competition
  • Think like Google source: Jeff Jarvis
  • Social Commerce is the Future of Selling ifie ds” “C l a ss into “So cial” re Pu t mo
  • Connected users are dramatically different
  • Match-making has changed forever Source: Flickr.com/cobalt123
  • Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
  • Technology Human Behavior Culture Business
  • ‘Consumers’ love involvement Gerd Leonhard Media Futurist / The Futures Agency
  • Gerd Leonhard Media Futurist / The Futures Agency
  • GenY: Ambient Broadcasters Gerd Leonhard Media Futurist / The Futures Agency
  • The atomization of markets will continue Gerd Leonhard Media Futurist / The Futures Agency
  • The Future: Masses of Niches Gerd Leonhard Media Futurist / The Futures Agency
  • Increasing Tribalization of Society Gerd Leonhard Media Futurist / The Futures Agency
  • The deal: shift control to the users in order to gain reach
  • Finally, Business becomes social * source: soapboxincluded.com
  • ... and social is the new Search
  • Mobile devices are the new... TV, Radio, Newspaper, Computer... Wallet, Bank, Camera...
  • Classifieds + Mobile: a marriage made in heaven
  • And pretty soon, TV = Internet. Gerd Leonhard Media Futurist / The Futures Agency
  • So how can you redefine your business? Gerd Leonhard Media Futurist / The Futures Agency
  • Making money when ‘everything is free’
  • The Future is... Permanent Beta
  • Expect Zero Tolerance for Irrelevance
  • The opportunity: Provide elegant organization, context and added values to people that may already be doing what they want to do (i.e. buy and sell) *Hat tip to Jeff Jarvis
  • Get Real-Time, Mobile, Social. Now.
  • Bet on the power of the human link! Gerd Leonhard Media Futurist / The Futures Agency
  • Investigate Group Buying
  • Give something to get something
  • Look at alternative currencies Gerd Leonhard Media Futurist / The Futures Agency
  • Make fans - not just users.
  • “All progress depends on the unreasonable man” George Bernard Shaw
  • www.mediafuturist.com @gleonhard