0
What’s next in Classifieds,
Advertising and Online Commerce
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
  ...
Disruption is everywhere
We are here




              Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard Media Futurist / The Futures Agency
Mobile + Broadband + Social + Video:
Disruption similar to the Printing Press




                             Gerd Leonha...
Gerd Leonhard Media Futurist / The Futures Agency
Source: Slideshare / Jon Bishop
The result of digitization:
explosive consumer empowerment, everywhere




                                               ...
tom er
                C u s
         fore
Fan   be
Source: Hugh McLeod
Trust is amplified in a social setting
Don’t be surprised




Hyper-collaboration
not hyper-competition
Think like Google




                    source: Jeff Jarvis
Social Commerce is the Future of Selling




                                                              ifie ds”
      ...
Connected users are dramatically different
Match-making has changed forever




                            Source: Flickr.com/cobalt123
Marshall McLuhan (November 14, 1971)




                             Gerd Leonhard Media Futurist / The Futures Agency
Technology

Human Behavior

   Culture

 Business
‘Consumers’ love involvement




                      Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard Media Futurist / The Futures Agency
GenY: Ambient Broadcasters




                      Gerd Leonhard Media Futurist / The Futures Agency
The atomization of markets will continue




                              Gerd Leonhard Media Futurist / The Futures Agen...
The Future: Masses of Niches




                       Gerd Leonhard Media Futurist / The Futures Agency
Increasing Tribalization of Society




                          Gerd Leonhard Media Futurist / The Futures Agency
The deal: shift control to the users in order to gain reach
Finally, Business becomes social *



                          source: soapboxincluded.com
... and social is the new Search
Mobile devices are the new...
 TV, Radio, Newspaper, Computer...
Wallet, Bank, Camera...
Classifieds + Mobile: a marriage made in heaven
And pretty soon, TV = Internet.




                          Gerd Leonhard Media Futurist / The Futures Agency
So how can you redefine your business?




                            Gerd Leonhard Media Futurist / The Futures Agency
Making money when ‘everything is free’
The Future is... Permanent Beta
Expect Zero Tolerance for Irrelevance
The opportunity:
  Provide elegant
    organization,
     context and
   added values
to people that may
 already be doing...
Get Real-Time, Mobile, Social. Now.
Bet on the power of the human link!




                         Gerd Leonhard Media Futurist / The Futures Agency
Investigate Group Buying
Give something to get something
Look at alternative currencies




                      Gerd Leonhard Media Futurist / The Futures Agency
Make fans - not just users.
“All progress depends on the unreasonable man”
                 George Bernard Shaw
www.mediafuturist.com @gleonhard
The Future of Classifieds & Selling (ICMA 2010, Vienna)
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The Future of Classifieds & Selling (ICMA 2010, Vienna)

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This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

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Transcript of "The Future of Classifieds & Selling (ICMA 2010, Vienna)"

  1. 1. What’s next in Classifieds, Advertising and Online Commerce Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  2. 2. Disruption is everywhere
  3. 3. We are here Gerd Leonhard Media Futurist / The Futures Agency
  4. 4. Gerd Leonhard Media Futurist / The Futures Agency
  5. 5. Gerd Leonhard Media Futurist / The Futures Agency
  6. 6. Mobile + Broadband + Social + Video: Disruption similar to the Printing Press Gerd Leonhard Media Futurist / The Futures Agency
  7. 7. Gerd Leonhard Media Futurist / The Futures Agency
  8. 8. Source: Slideshare / Jon Bishop
  9. 9. The result of digitization: explosive consumer empowerment, everywhere me rs’ con su wn as l yk no rm er ple fo e ‘p eo Th
  10. 10. tom er C u s fore Fan be
  11. 11. Source: Hugh McLeod
  12. 12. Trust is amplified in a social setting
  13. 13. Don’t be surprised Hyper-collaboration not hyper-competition
  14. 14. Think like Google source: Jeff Jarvis
  15. 15. Social Commerce is the Future of Selling ifie ds” “C l a ss into “So cial” re Pu t mo
  16. 16. Connected users are dramatically different
  17. 17. Match-making has changed forever Source: Flickr.com/cobalt123
  18. 18. Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
  19. 19. Technology Human Behavior Culture Business
  20. 20. ‘Consumers’ love involvement Gerd Leonhard Media Futurist / The Futures Agency
  21. 21. Gerd Leonhard Media Futurist / The Futures Agency
  22. 22. GenY: Ambient Broadcasters Gerd Leonhard Media Futurist / The Futures Agency
  23. 23. The atomization of markets will continue Gerd Leonhard Media Futurist / The Futures Agency
  24. 24. The Future: Masses of Niches Gerd Leonhard Media Futurist / The Futures Agency
  25. 25. Increasing Tribalization of Society Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. The deal: shift control to the users in order to gain reach
  27. 27. Finally, Business becomes social * source: soapboxincluded.com
  28. 28. ... and social is the new Search
  29. 29. Mobile devices are the new... TV, Radio, Newspaper, Computer... Wallet, Bank, Camera...
  30. 30. Classifieds + Mobile: a marriage made in heaven
  31. 31. And pretty soon, TV = Internet. Gerd Leonhard Media Futurist / The Futures Agency
  32. 32. So how can you redefine your business? Gerd Leonhard Media Futurist / The Futures Agency
  33. 33. Making money when ‘everything is free’
  34. 34. The Future is... Permanent Beta
  35. 35. Expect Zero Tolerance for Irrelevance
  36. 36. The opportunity: Provide elegant organization, context and added values to people that may already be doing what they want to do (i.e. buy and sell) *Hat tip to Jeff Jarvis
  37. 37. Get Real-Time, Mobile, Social. Now.
  38. 38. Bet on the power of the human link! Gerd Leonhard Media Futurist / The Futures Agency
  39. 39. Investigate Group Buying
  40. 40. Give something to get something
  41. 41. Look at alternative currencies Gerd Leonhard Media Futurist / The Futures Agency
  42. 42. Make fans - not just users.
  43. 43. “All progress depends on the unreasonable man” George Bernard Shaw
  44. 44. www.mediafuturist.com @gleonhard
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