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The Future of Classifieds & Selling (ICMA 2010, Vienna)
 

The Future of Classifieds & Selling (ICMA 2010, Vienna)

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This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

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    The Future of Classifieds & Selling (ICMA 2010, Vienna) The Future of Classifieds & Selling (ICMA 2010, Vienna) Presentation Transcript

    • What’s next in Classifieds, Advertising and Online Commerce Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
    • Disruption is everywhere
    • We are here Gerd Leonhard Media Futurist / The Futures Agency
    • Gerd Leonhard Media Futurist / The Futures Agency
    • Gerd Leonhard Media Futurist / The Futures Agency
    • Mobile + Broadband + Social + Video: Disruption similar to the Printing Press Gerd Leonhard Media Futurist / The Futures Agency
    • Gerd Leonhard Media Futurist / The Futures Agency
    • Source: Slideshare / Jon Bishop
    • The result of digitization: explosive consumer empowerment, everywhere me rs’ con su wn as l yk no rm er ple fo e ‘p eo Th
    • tom er C u s fore Fan be
    • Source: Hugh McLeod
    • Trust is amplified in a social setting
    • Don’t be surprised Hyper-collaboration not hyper-competition
    • Think like Google source: Jeff Jarvis
    • Social Commerce is the Future of Selling ifie ds” “C l a ss into “So cial” re Pu t mo
    • Connected users are dramatically different
    • Match-making has changed forever Source: Flickr.com/cobalt123
    • Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
    • Technology Human Behavior Culture Business
    • ‘Consumers’ love involvement Gerd Leonhard Media Futurist / The Futures Agency
    • Gerd Leonhard Media Futurist / The Futures Agency
    • GenY: Ambient Broadcasters Gerd Leonhard Media Futurist / The Futures Agency
    • The atomization of markets will continue Gerd Leonhard Media Futurist / The Futures Agency
    • The Future: Masses of Niches Gerd Leonhard Media Futurist / The Futures Agency
    • Increasing Tribalization of Society Gerd Leonhard Media Futurist / The Futures Agency
    • The deal: shift control to the users in order to gain reach
    • Finally, Business becomes social * source: soapboxincluded.com
    • ... and social is the new Search
    • Mobile devices are the new... TV, Radio, Newspaper, Computer... Wallet, Bank, Camera...
    • Classifieds + Mobile: a marriage made in heaven
    • And pretty soon, TV = Internet. Gerd Leonhard Media Futurist / The Futures Agency
    • So how can you redefine your business? Gerd Leonhard Media Futurist / The Futures Agency
    • Making money when ‘everything is free’
    • The Future is... Permanent Beta
    • Expect Zero Tolerance for Irrelevance
    • The opportunity: Provide elegant organization, context and added values to people that may already be doing what they want to do (i.e. buy and sell) *Hat tip to Jeff Jarvis
    • Get Real-Time, Mobile, Social. Now.
    • Bet on the power of the human link! Gerd Leonhard Media Futurist / The Futures Agency
    • Investigate Group Buying
    • Give something to get something
    • Look at alternative currencies Gerd Leonhard Media Futurist / The Futures Agency
    • Make fans - not just users.
    • “All progress depends on the unreasonable man” George Bernard Shaw
    • www.mediafuturist.com @gleonhard