The Future of Classifieds & Selling (ICMA 2010, Vienna)
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The Future of Classifieds & Selling (ICMA 2010, Vienna)

  • 7,425 views
Uploaded on

This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Awesome presentation.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
7,425
On Slideshare
6,474
From Embeds
951
Number of Embeds
11

Actions

Shares
Downloads
571
Comments
1
Likes
8

Embeds 951

http://www.mediafuturist.com 903
http://alexschleber.posterous.com 23
http://flaviogut.co.uk 7
http://gerdleonhard.typepad.com 6
http://translate.googleusercontent.com 5
http://webcache.googleusercontent.com 2
https://wiki.courtnexus.com 1
http://btoone.com 1
http://paper.li 1
http://www.futuristgerd.dreamhosters.com 1
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What’s next in Classifieds, Advertising and Online Commerce Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  • 2. Disruption is everywhere
  • 3. We are here Gerd Leonhard Media Futurist / The Futures Agency
  • 4. Gerd Leonhard Media Futurist / The Futures Agency
  • 5. Gerd Leonhard Media Futurist / The Futures Agency
  • 6. Mobile + Broadband + Social + Video: Disruption similar to the Printing Press Gerd Leonhard Media Futurist / The Futures Agency
  • 7. Gerd Leonhard Media Futurist / The Futures Agency
  • 8. Source: Slideshare / Jon Bishop
  • 9. The result of digitization: explosive consumer empowerment, everywhere me rs’ con su wn as l yk no rm er ple fo e ‘p eo Th
  • 10. tom er C u s fore Fan be
  • 11. Source: Hugh McLeod
  • 12. Trust is amplified in a social setting
  • 13. Don’t be surprised Hyper-collaboration not hyper-competition
  • 14. Think like Google source: Jeff Jarvis
  • 15. Social Commerce is the Future of Selling ifie ds” “C l a ss into “So cial” re Pu t mo
  • 16. Connected users are dramatically different
  • 17. Match-making has changed forever Source: Flickr.com/cobalt123
  • 18. Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
  • 19. Technology Human Behavior Culture Business
  • 20. ‘Consumers’ love involvement Gerd Leonhard Media Futurist / The Futures Agency
  • 21. Gerd Leonhard Media Futurist / The Futures Agency
  • 22. GenY: Ambient Broadcasters Gerd Leonhard Media Futurist / The Futures Agency
  • 23. The atomization of markets will continue Gerd Leonhard Media Futurist / The Futures Agency
  • 24. The Future: Masses of Niches Gerd Leonhard Media Futurist / The Futures Agency
  • 25. Increasing Tribalization of Society Gerd Leonhard Media Futurist / The Futures Agency
  • 26. The deal: shift control to the users in order to gain reach
  • 27. Finally, Business becomes social * source: soapboxincluded.com
  • 28. ... and social is the new Search
  • 29. Mobile devices are the new... TV, Radio, Newspaper, Computer... Wallet, Bank, Camera...
  • 30. Classifieds + Mobile: a marriage made in heaven
  • 31. And pretty soon, TV = Internet. Gerd Leonhard Media Futurist / The Futures Agency
  • 32. So how can you redefine your business? Gerd Leonhard Media Futurist / The Futures Agency
  • 33. Making money when ‘everything is free’
  • 34. The Future is... Permanent Beta
  • 35. Expect Zero Tolerance for Irrelevance
  • 36. The opportunity: Provide elegant organization, context and added values to people that may already be doing what they want to do (i.e. buy and sell) *Hat tip to Jeff Jarvis
  • 37. Get Real-Time, Mobile, Social. Now.
  • 38. Bet on the power of the human link! Gerd Leonhard Media Futurist / The Futures Agency
  • 39. Investigate Group Buying
  • 40. Give something to get something
  • 41. Look at alternative currencies Gerd Leonhard Media Futurist / The Futures Agency
  • 42. Make fans - not just users.
  • 43. “All progress depends on the unreasonable man” George Bernard Shaw
  • 44. www.mediafuturist.com @gleonhard