The Future of Classifieds & Selling (ICMA 2010, Vienna)

  • 6,745 views
Uploaded on

This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Awesome presentation.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
6,745
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
577
Comments
1
Likes
8

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What’s next in Classifieds, Advertising and Online Commerce Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
  • 2. Disruption is everywhere
  • 3. We are here Gerd Leonhard Media Futurist / The Futures Agency
  • 4. Gerd Leonhard Media Futurist / The Futures Agency
  • 5. Gerd Leonhard Media Futurist / The Futures Agency
  • 6. Mobile + Broadband + Social + Video: Disruption similar to the Printing Press Gerd Leonhard Media Futurist / The Futures Agency
  • 7. Gerd Leonhard Media Futurist / The Futures Agency
  • 8. Source: Slideshare / Jon Bishop
  • 9. The result of digitization: explosive consumer empowerment, everywhere me rs’ con su wn as l yk no rm er ple fo e ‘p eo Th
  • 10. tom er C u s fore Fan be
  • 11. Source: Hugh McLeod
  • 12. Trust is amplified in a social setting
  • 13. Don’t be surprised Hyper-collaboration not hyper-competition
  • 14. Think like Google source: Jeff Jarvis
  • 15. Social Commerce is the Future of Selling ifie ds” “C l a ss into “So cial” re Pu t mo
  • 16. Connected users are dramatically different
  • 17. Match-making has changed forever Source: Flickr.com/cobalt123
  • 18. Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
  • 19. Technology Human Behavior Culture Business
  • 20. ‘Consumers’ love involvement Gerd Leonhard Media Futurist / The Futures Agency
  • 21. Gerd Leonhard Media Futurist / The Futures Agency
  • 22. GenY: Ambient Broadcasters Gerd Leonhard Media Futurist / The Futures Agency
  • 23. The atomization of markets will continue Gerd Leonhard Media Futurist / The Futures Agency
  • 24. The Future: Masses of Niches Gerd Leonhard Media Futurist / The Futures Agency
  • 25. Increasing Tribalization of Society Gerd Leonhard Media Futurist / The Futures Agency
  • 26. The deal: shift control to the users in order to gain reach
  • 27. Finally, Business becomes social * source: soapboxincluded.com
  • 28. ... and social is the new Search
  • 29. Mobile devices are the new... TV, Radio, Newspaper, Computer... Wallet, Bank, Camera...
  • 30. Classifieds + Mobile: a marriage made in heaven
  • 31. And pretty soon, TV = Internet. Gerd Leonhard Media Futurist / The Futures Agency
  • 32. So how can you redefine your business? Gerd Leonhard Media Futurist / The Futures Agency
  • 33. Making money when ‘everything is free’
  • 34. The Future is... Permanent Beta
  • 35. Expect Zero Tolerance for Irrelevance
  • 36. The opportunity: Provide elegant organization, context and added values to people that may already be doing what they want to do (i.e. buy and sell) *Hat tip to Jeff Jarvis
  • 37. Get Real-Time, Mobile, Social. Now.
  • 38. Bet on the power of the human link! Gerd Leonhard Media Futurist / The Futures Agency
  • 39. Investigate Group Buying
  • 40. Give something to get something
  • 41. Look at alternative currencies Gerd Leonhard Media Futurist / The Futures Agency
  • 42. Make fans - not just users.
  • 43. “All progress depends on the unreasonable man” George Bernard Shaw
  • 44. www.mediafuturist.com @gleonhard