The Future of Classifieds & Selling (ICMA 2010, Vienna)

What’s next in Classifieds, Advertising and Online Commerce Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency

Disruption is everywhere

We are here Gerd Leonhard Media Futurist / The Futures Agency

Gerd Leonhard Media Futurist / The Futures Agency

Mobile + Broadband + Social + Video: Disruption similar to the Printing Press Gerd Leonhard Media Futurist / The Futures Agency

Source: Slideshare / Jon Bishop

The result of digitization: explosive consumer empowerment, everywhere me rs’ con su wn as l yk no rm er ple fo e ‘p eo Th

tom er C u s fore Fan be

Source: Hugh McLeod

Trust is amplified in a social setting

Don’t be surprised Hyper-collaboration not hyper-competition

Think like Google source: Jeff Jarvis

Social Commerce is the Future of Selling ifie ds” “C l a ss into “So cial” re Pu t mo

Connected users are dramatically different

Match-making has changed forever Source: Flickr.com/cobalt123

Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency

Technology Human Behavior Culture Business

‘Consumers’ love involvement Gerd Leonhard Media Futurist / The Futures Agency

GenY: Ambient Broadcasters Gerd Leonhard Media Futurist / The Futures Agency

The atomization of markets will continue Gerd Leonhard Media Futurist / The Futures Agency

The Future: Masses of Niches Gerd Leonhard Media Futurist / The Futures Agency

Increasing Tribalization of Society Gerd Leonhard Media Futurist / The Futures Agency

The deal: shift control to the users in order to gain reach

Finally, Business becomes social * source: soapboxincluded.com

... and social is the new Search

Mobile devices are the new... TV, Radio, Newspaper, Computer... Wallet, Bank, Camera...

Classifieds + Mobile: a marriage made in heaven

And pretty soon, TV = Internet. Gerd Leonhard Media Futurist / The Futures Agency

So how can you redefine your business? Gerd Leonhard Media Futurist / The Futures Agency

Making money when ‘everything is free’

The Future is... Permanent Beta

Expect Zero Tolerance for Irrelevance

The opportunity: Provide elegant organization, context and added values to people that may already be doing what they want to do (i.e. buy and sell) *Hat tip to Jeff Jarvis

Get Real-Time, Mobile, Social. Now.

Bet on the power of the human link! Gerd Leonhard Media Futurist / The Futures Agency

Investigate Group Buying

Give something to get something

Look at alternative currencies Gerd Leonhard Media Futurist / The Futures Agency

Make fans - not just users.

“All progress depends on the unreasonable man” George Bernard Shaw

www.mediafuturist.com @gleonhard

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The Future of Classifieds & Selling (ICMA 2010, Vienna)

by Gerd Leonhard on Nov 04, 2010

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The Future of Classifieds & Selling (ICMA 2010, Vienna) — Presentation Transcript