The Future of Business: the changing framework of the Open Economy (FDC Brazil)

The Challenges of the Open Economy - how to succeed in the 21st century business environment Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, Brazil Gerd Leonhard, Media Futurist & CEO TheFuturesAgency FDC Visiting Professor www.mediafuturist.com twitter: @gleonhard

Source: Slideshare.net

This is not about technology Source: Slideshare.net

It used to be... Energy Business Education Media & Content Telecommunication

It will be... Energy Business Education Media & Content Telecommunication

: Empowered and Engaged Users Open & Connected

The Disconnected are becoming the Hyper-Connected

People subscribe to People Source: Cisco / Youtube

Connectivity quir es re creates Openness

Connectivity + Mobile + Social is creating a Pivot Point similar to that of the Printing Press. Youtube.com/user/ScholzundFriends

Consequences of

Openness provides solid protection against missing important changes ...is the new survival strategy

Open Collaboration Open Innovation Open Education Open Business Strategy

Defining ‘Open Economy’ • New business models based on collaboration (rather than competition and domination) • Transparency as a default setting • Conversations not (just) monologs • Passing control to the Users • Open interfaces to / with business partners, vendors, users , customers etc (API) • Use of technology and business standards that are supported by everyone

From ‘The Network’ to ‘The Networked’

Complete convergence of Online & Offline

‘Not invented here’ becomes Proudly Found Elsewhere *PFE

Openness is now a Survival Strategy

From a packaged-goods i.e. ‘Stuff’ Mentality to a Service and ‘Experience’ Mentality

Hyper-Competition  Hyper-Collaboration

Command & Control becomes Coordinate & Cultivate *Thomas Malone “The Future of Work”

Trust is the most important currency online. To build it we adhere to three principles of open information: value, transparency, and [user] control Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009

12/2009: Quoting from Google’s Open Business Manifesto: Closed systems are well-defined and profitable, but only for those that control them Open system are chaotic and profitable, but only for those that understand them well and move faster than everyone else Closed systems grow quickly while open systems evolve more slowly (requiring a longer view) “Google has all variants” (!!!)

Open Innovation Examples

The Challenges of Open

‘Open’ means new Responsibilities

Future Leaders are Connectors - not just ‘Directors’

Openness means we must provide “Social Oxygen”

www.mediafuturist.com www.theFuturesAgency.com gerd@mediafuturist.com Thanks for your time Twitter.com/gleonhard Facebook: gleonhard

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The Future of Business: the changing framework of the Open Economy (FDC Brazil)

by Futurist Gerd Leonhard

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The Future of Business: the changing framework of the Open Economy (FDC Brazil) Presentation Transcript