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The Challenges of the Open Economy
 - how to succeed in the 21st century business environment




Presentation at Fundacao...
Source: Slideshare.net
This is not about technology




                      Source: Slideshare.net
It used to be...




     Energy
    Business
    Education
 Media & Content
Telecommunication
It will be...



                      Energy
                     Business
                    Education
                ...
: Empowered and
  Engaged Users
Open & Connected
The Disconnected are becoming
     the Hyper-Connected
People subscribe to People



          Source: Cisco / Youtube
Connectivity
  quir es
re
creates Openness
Connectivity + Mobile + Social
is creating a Pivot Point similar
  to that of the Printing Press.


Youtube.com/user/Schol...
Consequences of
Openness provides solid protection
against missing important changes




     ...is the new
  survival strategy
Open Collaboration




                       Open Innovation




                          Open
                        E...
Defining ‘Open Economy’
• New business models based on collaboration
 (rather than competition and domination)
• Transpare...
From ‘The Network’ to ‘The Networked’
Complete convergence of Online & Offline
‘Not invented here’
      becomes



Proudly Found
  Elsewhere
        *PFE
Openness is
now a Survival
  Strategy
From a packaged-goods i.e.
‘Stuff’ Mentality to a Service and
      ‘Experience’ Mentality
Hyper-Competition
 Hyper-Collaboration
Command & Control
     becomes
Coordinate & Cultivate
      *Thomas Malone “The Future of Work”
Trust
is the most important currency online.
     To build it we adhere to three
     principles of open information:
    ...
12/2009: Quoting from Google’s Open Business Manifesto:

        Closed systems are well-defined and
   profitable, but on...
Open Innovation Examples
The Challenges of Open
‘Open’ means new Responsibilities
Future Leaders are Connectors
      - not just ‘Directors’
Openness means we must
 provide “Social Oxygen”
www.mediafuturist.com
                       www.theFuturesAgency.com
                        gerd@mediafuturist.com
Thank...
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
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The Future of Business: the changing framework of the Open Economy (FDC Brazil)

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This is an edited version of my presentation at the Fundacao Dom Cabral in Brazil, for the ComN CEO series. It describes how the entire framework for business is changing because people are connected, mobile and social.

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Transcript of "The Future of Business: the changing framework of the Open Economy (FDC Brazil)"

  1. 1. The Challenges of the Open Economy - how to succeed in the 21st century business environment Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, Brazil Gerd Leonhard, Media Futurist & CEO TheFuturesAgency FDC Visiting Professor www.mediafuturist.com twitter: @gleonhard
  2. 2. Source: Slideshare.net
  3. 3. This is not about technology Source: Slideshare.net
  4. 4. It used to be... Energy Business Education Media & Content Telecommunication
  5. 5. It will be... Energy Business Education Media & Content Telecommunication
  6. 6. : Empowered and Engaged Users Open & Connected
  7. 7. The Disconnected are becoming the Hyper-Connected
  8. 8. People subscribe to People Source: Cisco / Youtube
  9. 9. Connectivity quir es re creates Openness
  10. 10. Connectivity + Mobile + Social is creating a Pivot Point similar to that of the Printing Press. Youtube.com/user/ScholzundFriends
  11. 11. Consequences of
  12. 12. Openness provides solid protection against missing important changes ...is the new survival strategy
  13. 13. Open Collaboration Open Innovation Open Education Open Business Strategy
  14. 14. Defining ‘Open Economy’ • New business models based on collaboration (rather than competition and domination) • Transparency as a default setting • Conversations not (just) monologs • Passing control to the Users • Open interfaces to / with business partners, vendors, users , customers etc (API) • Use of technology and business standards that are supported by everyone
  15. 15. From ‘The Network’ to ‘The Networked’
  16. 16. Complete convergence of Online & Offline
  17. 17. ‘Not invented here’ becomes Proudly Found Elsewhere *PFE
  18. 18. Openness is now a Survival Strategy
  19. 19. From a packaged-goods i.e. ‘Stuff’ Mentality to a Service and ‘Experience’ Mentality
  20. 20. Hyper-Competition  Hyper-Collaboration
  21. 21. Command & Control becomes Coordinate & Cultivate *Thomas Malone “The Future of Work”
  22. 22. Trust is the most important currency online. To build it we adhere to three principles of open information: value, transparency, and [user] control Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009
  23. 23. 12/2009: Quoting from Google’s Open Business Manifesto: Closed systems are well-defined and profitable, but only for those that control them Open system are chaotic and profitable, but only for those that understand them well and move faster than everyone else Closed systems grow quickly while open systems evolve more slowly (requiring a longer view) “Google has all variants” (!!!)
  24. 24. Open Innovation Examples
  25. 25. The Challenges of Open
  26. 26. ‘Open’ means new Responsibilities
  27. 27. Future Leaders are Connectors - not just ‘Directors’
  28. 28. Openness means we must provide “Social Oxygen”
  29. 29. www.mediafuturist.com www.theFuturesAgency.com gerd@mediafuturist.com Thanks for your time Twitter.com/gleonhard Facebook: gleonhard
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