The Future of Business in a connected world (FPA Boston Presentation)

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This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).

This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).

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  • 1. Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard The Future of Business - How to benefit from the global shift to a connected society
  • 2. Welcome to the Networked Society
  • 3. Welcome to ...
  • 4. The music industry: refusing to listen is deadly
  • 5. The past: captive customers
  • 6. Booz & Company estimates that by 2015 the dollar volume of physical goods sold through social media should rise sixfold, to $30bn from $5bn this year – and sales of services through social commerce are equally as promising.Image via Slideshare.net/ presentationadvisors
  • 7. Expect even more fragmentation:more different customers everywhere Source: TBWA via Slideshare
  • 8. Adding value: connect and filter.
  • 9. Consumer habits can change very quickly when the technology actually works
  • 10. Why are you in business, what do you do, and how do you do it?
  • 11. Was: People of the Book (& Paper)Is: People of the Screen Thanks to: Kevin Kelly
  • 12. Source: Alan Moore, via Slideshare
  • 13. Realtime *Now-Ness
  • 14. Video will be crucial to your success
  • 15. ‘TV’ Networks 2.0
  • 16. Twitter News Network (TNN)
  • 17. Yo u
  • 18. We must become connectors not (just) directors * Kevin Roberts, Saatchi
  • 19. Networked Businesses
  • 20. two“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg
  • 21. Only 35% of financial advisors use social media professionally
  • 22. Business are becoming... publishers
  • 23. Now, transparency becomes absolutely crucial
  • 24. More important than ever:Credibility & real authority
  • 25. Personal Advise 2.0 Peer-to-Peer Resources, GroupsIntelligent, social B2B communitiesOne-on one, personal advise
  • 26. Ocean of Information
  • 27. Electronic options will explode
  • 28. Your clients will expect more value- added services, continuously Financial advise
  • 29. Financial advise
  • 30. Note: If you want to learn howto swim you’ll have to get wet.
  • 31. Mobile FirstImage: Slideshare.net/tarina
  • 32. omm erce cInternet access is moving to mobile devices
  • 33. B2B offerings will move to mobile platforms, as well
  • 34. Get ready for F-Commerce
  • 35. The Future of Business: enable, empower, engage your clients
  • 36. Some ‘do-now’ recommendations Facebook Company Page (and personal profile) LinkedIn profile and active connecting Twitter account with your name Youtube channel with your name Blog (talk about issues you really care about) Allow for 10-20 hours to set it up 1-2 hours a week to maintain and talk to people Social Media is CRM
  • 37. Participate or Be Participated
  • 38. The future: new collaboration technologies, mobile video and telepresence
  • 39. Monitor your brand, and your keywords
  • 40. Summary: what to remember :)
  • 41. www.mediafuturist.com @gleonhard www.thefuturesagency.com