The Future of Business in a connected world (FPA Boston Presentation)

Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard The Future of Business - How to benefit from the global shift to a connected society

Welcome to the Networked Society

Welcome to ...

The music industry: refusing to listen is deadly

The past: captive customers

Booz & Company estimates that by 2015 the dollar volume of physical goods sold through social media should rise sixfold, to $30bn from $5bn this year – and sales of services through social commerce are equally as promising.Image via Slideshare.net/ presentationadvisors

Expect even more fragmentation:more different customers everywhere Source: TBWA via Slideshare

Adding value: connect and filter.

Consumer habits can change very quickly when the technology actually works

Why are you in business, what do you do, and how do you do it?

Was: People of the Book (& Paper)Is: People of the Screen Thanks to: Kevin Kelly

Source: Alan Moore, via Slideshare

Realtime *Now-Ness

Video will be crucial to your success

‘TV’ Networks 2.0

Twitter News Network (TNN)

We must become connectors not (just) directors * Kevin Roberts, Saatchi

Networked Businesses

two“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg

Only 35% of financial advisors use social media professionally

Business are becoming... publishers

Now, transparency becomes absolutely crucial

More important than ever:Credibility & real authority

Personal Advise 2.0 Peer-to-Peer Resources, GroupsIntelligent, social B2B communitiesOne-on one, personal advise

Ocean of Information

Electronic options will explode

Your clients will expect more value- added services, continuously Financial advise

Financial advise

Note: If you want to learn howto swim you’ll have to get wet.

Mobile FirstImage: Slideshare.net/tarina

omm erce cInternet access is moving to mobile devices

B2B offerings will move to mobile platforms, as well

Get ready for F-Commerce

The Future of Business: enable, empower, engage your clients

Some ‘do-now’ recommendations Facebook Company Page (and personal profile) LinkedIn profile and active connecting Twitter account with your name Youtube channel with your name Blog (talk about issues you really care about) Allow for 10-20 hours to set it up 1-2 hours a week to maintain and talk to people Social Media is CRM

Participate or Be Participated

The future: new collaboration technologies, mobile video and telepresence

Monitor your brand, and your keywords

Summary: what to remember :)

www.mediafuturist.com @gleonhard www.thefuturesagency.com

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The Future of Business in a connected world (FPA Boston Presentation)

by Gerd Leonhard on Mar 03, 2011

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The Future of Business in a connected world (FPA Boston Presentation) — Presentation Transcript