The future of Business: 20 SoLoMo action items

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This is an edited version of my presentation at #connectedbiz on June 15, 2012.

This is an edited version of my presentation at #connectedbiz on June 15, 2012.

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  • 1. Gerd Leonhard Futurist, Author, CEO TheFuturesAgency The Futureof Business
  • 2. The future is already here!
  • 3. The world is becoming rapidly interconnected- businesses models need to become interdependent
  • 4. The future is already here! ‘Used-to-work’... is useless
  • 5. The future is already here! Our businesses are increasingly subject to radical change due to technology
  • 6. Expect more leaps, everywhere
  • 7. The future is already here! We are becoming... People of the Screen
  • 8. The future is already here!
  • 9. The future is already here! Technology just made another 5 huge leaps: Social Local Mobile Cloud Video “SoLoMo”
  • 10. SoLoMo: ‘Consumers’ are leaping -businesses that stick with ‘business as usual’ will wither
  • 11. SoLoMo Examples
  • 12. Radical Consumer Empowerment:)Was... Is ... will be...
  • 13. In the future, a free customer will provemore valuable than a captive one *Doc Searls
  • 14. The future is already here! B2B Use of SoLoMo is exploding Source: Zendesk
  • 15. The future is already here!
  • 16. The future is already here! ...everywhere Mobile First
  • 17. The future is already here! #1: Foresights need to be part of everybody’s job, every day
  • 18. The future is already here! #2: Mobilize or be ignored
  • 19. The future is already here! #3 Go SoLoMo (Cloud-Vid)
  • 20. The future is already here! #4 Delight your customers:)
  • 21. The future is already here! Delighting customers...
  • 22. The future is already here! #5: Re-imagine your business. NOW.
  • 23. The future is already here! #6: Explore new roles
  • 24. The future is already here! #7: Make bold - but not stupid - moves! was: paid Now: free
  • 25. The future is already here! #8: Leave silos behind
  • 26. The future is already here! #9: Disrupt or be disrupted
  • 27. The future is already here! #10: Use technology ‘naturally’
  • 28. The future is already here! #11: Speed over Perfection*
  • 29. The future is already here! About Risks ... and Speed(em)brace
  • 30. # 12: Get real-time and personalThe future is already here! with ‘social customer service’
  • 31. The future is already here! #13 Expect - and give - serious honesty
  • 32. #14: Set your customers free
  • 33. The future is already here! Open is the new ‘captive’
  • 34. The future is already here! #15: Give something to get something
  • 35. The future is already here! #16: Interaction before transaction
  • 36. The future is already here! # 17: Create RTP - Reason-to-Pay - or don’t get paid!
  • 37. # 18: Consider FreemiumThe future is already here! LinkedIn Skype Google Amazon Dropbox Evernote Flickr ...
  • 38. The future is already here! # 19: Involve your customers and partners to co-create your future thanks to
  • 39. The future is already here! #20:Become aPublisher!
  • 40. The future is already here! Thank You! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Futurist App D E S I G N :