The future of Business: 20 SoLoMo action items

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This is an edited version of my presentation at #connectedbiz on June 15, 2012.

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The future of Business: 20 SoLoMo action items

  1. 1. Gerd Leonhard Futurist, Author, CEO TheFuturesAgency The Futureof Business
  2. 2. The future is already here!
  3. 3. The world is becoming rapidly interconnected- businesses models need to become interdependent
  4. 4. The future is already here! ‘Used-to-work’... is useless
  5. 5. The future is already here! Our businesses are increasingly subject to radical change due to technology
  6. 6. Expect more leaps, everywhere
  7. 7. The future is already here! We are becoming... People of the Screen
  8. 8. The future is already here!
  9. 9. The future is already here! Technology just made another 5 huge leaps: Social Local Mobile Cloud Video “SoLoMo”
  10. 10. SoLoMo: ‘Consumers’ are leaping -businesses that stick with ‘business as usual’ will wither
  11. 11. SoLoMo Examples
  12. 12. Radical Consumer Empowerment:)Was... Is ... will be...
  13. 13. In the future, a free customer will provemore valuable than a captive one *Doc Searls
  14. 14. The future is already here! B2B Use of SoLoMo is exploding Source: Zendesk
  15. 15. The future is already here!
  16. 16. The future is already here! ...everywhere Mobile First
  17. 17. The future is already here! #1: Foresights need to be part of everybody’s job, every day
  18. 18. The future is already here! #2: Mobilize or be ignored
  19. 19. The future is already here! #3 Go SoLoMo (Cloud-Vid)
  20. 20. The future is already here! #4 Delight your customers:)
  21. 21. The future is already here! Delighting customers...
  22. 22. The future is already here! #5: Re-imagine your business. NOW.
  23. 23. The future is already here! #6: Explore new roles
  24. 24. The future is already here! #7: Make bold - but not stupid - moves! was: paid Now: free
  25. 25. The future is already here! #8: Leave silos behind
  26. 26. The future is already here! #9: Disrupt or be disrupted
  27. 27. The future is already here! #10: Use technology ‘naturally’
  28. 28. The future is already here! #11: Speed over Perfection*
  29. 29. The future is already here! About Risks ... and Speed(em)brace
  30. 30. # 12: Get real-time and personalThe future is already here! with ‘social customer service’
  31. 31. The future is already here! #13 Expect - and give - serious honesty
  32. 32. #14: Set your customers free
  33. 33. The future is already here! Open is the new ‘captive’
  34. 34. The future is already here! #15: Give something to get something
  35. 35. The future is already here! #16: Interaction before transaction
  36. 36. The future is already here! # 17: Create RTP - Reason-to-Pay - or don’t get paid!
  37. 37. # 18: Consider FreemiumThe future is already here! LinkedIn Skype Google Amazon Dropbox Evernote Flickr ...
  38. 38. The future is already here! # 19: Involve your customers and partners to co-create your future thanks to
  39. 39. The future is already here! #20:Become aPublisher!
  40. 40. The future is already here! Thank You! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Futurist App D E S I G N :

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