This document discusses how businesses need to adapt to new technologies like social, local, mobile, cloud and video (SoLoMo). It argues that the future is already here with these new technologies and that businesses need to embrace them or risk being left behind. It provides 20 recommendations for how businesses can transform, including becoming more customer-centric, embracing openness and free models, using technology naturally, co-creating with customers, and becoming publishers to stay relevant in the future.

1. Gerd Leonhard
Futurist, Author, CEO
TheFuturesAgency
The Future
of Business

2. The future is already here!

3. The world is becoming rapidly interconnected
- businesses models need to become interdependent

4. The future is already here!
‘Used-to-work’... is useless

5. The future is already here!
Our businesses are increasingly subject
to radical change due to technology

6. Expect more leaps, everywhere

7. The future is already here!
We are becoming... People of the Screen

8. The future is already here!

9. The future is already here!
Technology just made another 5 huge leaps:
Social Local Mobile Cloud Video
“SoLoMo”

10. SoLoMo: ‘Consumers’ are leaping -
businesses that stick with ‘business as usual’ will wither

11. SoLoMo Examples

12. Radical Consumer Empowerment:)
Was...
Is ... will be...

13. In the future, a free customer will prove
more valuable than a captive one *Doc Searls

14. The future is already here!
B2B Use of SoLoMo is exploding
Source: Zendesk

15. The future is already here!

16. The future is already here!
...everywhere
Mobile First

17. The future is already here!
#1: Foresights need to be part
of everybody’s job, every day

18. The future is already here!
#2: Mobilize or be ignored

19. The future is already here!
#3 Go SoLoMo (Cloud-Vid)

20. The future is already here!
#4 Delight your customers:)

21. The future is already here!
Delighting customers...

22. The future is already here!
#5: Re-imagine your business. NOW.

23. The future is already here!
#6: Explore new roles

24. The future is already here!
#7: Make bold - but not stupid - moves!
was: paid
Now:
free

25. The future is already here!
#8: Leave silos behind

26. The future is already here!
#9: Disrupt or be disrupted

27. The future is already here!
#10: Use technology ‘naturally’

28. The future is already here!
#11: Speed over Perfection*

29. The future is already here!
About Risks ... and Speed
(em)brace

30. # 12: Get real-time and personal
The future is already here! with ‘social customer service’

31. The future is already here!
#13 Expect - and give - serious honesty

32. #14: Set your customers free

33. The future is already here!
Open is the new ‘captive’

34. The future is already here!
#15: Give something to get something

35. The future is already here!
#16: Interaction before transaction

36. The future is already here!
# 17: Create RTP - Reason-to-Pay - or don’t get paid!

37. # 18: Consider Freemium
The future is already here!
LinkedIn
Skype
Google
Amazon
Dropbox
Evernote
Flickr
...

38. The future is already here!
# 19: Involve your customers and
partners to co-create your future
thanks to

39. The future is already here!
#20:
Become a
Publisher!

40. The future is already here!
Thank
You!
mediafuturist.com
thefuturesagency.com
gerdtube.com (video)
slideshare.net/gleonhard
Futurist App
D E S I G N :