The Future of Broadband: Telemedia, Futurist Gerd Leonhard

Transformational Technologies andCreating new demand for ICT services - The Future of Broadband and ICT - Gerd LeonhardFuturist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader

TeleMediaTelecom Media Convergence

This year’s biggest driver...?

Broadcast « » Broadband Social Networks = CableTV without the Cable Source: Monty.de

The future is already here...

Real Digital Natives

The Networked Society Broadband Culture

Drivers of Broadband Content Open StandardsData Control SustainabilityEcosystems Balance Equality Innovation Mobile Interdependence

Content

People of the Cloud...will expect a lot more than mere ‘distribution’

TV you can read, Newspapers you can watch

Whatever can go digital... will go digital

Useless without content - and...Useless without connectivity !

Sharing is and will remain a key driver Image via Flickr.com/rubicon

Piracy: failed business models + faster networks + cheaper devices CEO of MacMillan UK, April 2011, via PaidContent.org

Content 2.0:Access not Copy

Rebirth of the content business

ETA: 3 years

Masses of NichesSource: thecarbonara blog

More and more ‘real’ content ‘over the top’

The problem is not the ‘pay’ - it’s the wall!Source:

A new standard in a hyper-connected economy:

Data& Control

“Minority Report” is becoming reality

Standards Transparency Trust Guarantees Interoperability The Commons

...this cannot all be about commercial gains...

Who decides...?

A very important trend...

Ecosystems

The Future: ‘Inter-Connected Business Models’

Not value chains but value cycles (*Umair Haque) (*Umair Haque)

A new ICT | Media | AdvertisingEcosystem

TeleMedia Futures: a new ECOsystem Content (Creators, Publishers, Advertisers Distributors)Telcos & Opera- Device tors Makers Search & Tech Social Networks i.e. Media 2.0

Legal, easy and affordable availability of contentis a major factor in broadband uptake (and society!) source: flickr.com/sameli

Telemedia Futures: OTT Bundled Masses of NichesFreemium Going Direct Standardized Licenses source: flickr.com/sameli

Equality

Mobile

Dramatically increased importance of Mobile Broadband

OpenStandards

Obsession with Control inevitably leads to declineSource: ARS

One to many Many to Many

“The people formerly known as consumers”

Open Open LicensesTechnologies Ultra-fast Broadband OpenOpen Policies Business Models

Not sustainable

Welcome to the new worldview: ECOsystems Good luck. Protection breaks the EcoSystem

Urgent: Copy(Usage)-Right for a digital ecosystem

Sustainability

Balance

A slew of new, unprecedent ‘digital society challenges’

And considerable confusion

Innovation

Complete Reboot of Education and Learning

Interdependence

A Serious Paradigm Challenge Source: Tiffany Shlain: ‘Connected - The Movie’Source: Monty Metzger Monty.de

Hyper-Competition ➲ Hyper-Collaboration

Summary

Gerd.fm/freepdfs (Kindle)

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The Future of Broadband: Telemedia, Futurist Gerd Leonhard

by Futurist Gerd Leonhard on Feb 19, 2012

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