The Future of Broadband: Telemedia, Futurist Gerd Leonhard

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  • 1. Transformational Technologies andCreating new demand for ICT services - The Future of Broadband and ICT - Gerd LeonhardFuturist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader
  • 2. TeleMediaTelecom Media Convergence
  • 3. This year’s biggest driver...?
  • 4. Broadcast « » Broadband Social Networks = CableTV without the Cable Source: Monty.de
  • 5. The future is already here...
  • 6. Real Digital Natives
  • 7. The Networked Society Broadband Culture
  • 8. Drivers of Broadband Content Open StandardsData Control SustainabilityEcosystems Balance Equality Innovation Mobile Interdependence
  • 9. Content
  • 10. People of the Cloud...will expect a lot more than mere ‘distribution’
  • 11. TV you can read, Newspapers you can watch
  • 12. Whatever can go digital... will go digital
  • 13. Useless without content - and...Useless without connectivity !
  • 14. Sharing is and will remain a key driver Image via Flickr.com/rubicon
  • 15. Piracy: failed business models + faster networks + cheaper devices CEO of MacMillan UK, April 2011, via PaidContent.org
  • 16. Content 2.0:Access not Copy
  • 17. Rebirth of the content business
  • 18. ETA: 3 years
  • 19. Masses of NichesSource: thecarbonara blog
  • 20. More and more ‘real’ content ‘over the top’
  • 21. The problem is not the ‘pay’ - it’s the wall!Source:
  • 22. A new standard in a hyper-connected economy:
  • 23. Data& Control
  • 24. “Minority Report” is becoming reality
  • 25. Standards Transparency Trust Guarantees Interoperability The Commons
  • 26. ...this cannot all be about commercial gains...
  • 27. Who decides...?
  • 28. A very important trend...
  • 29. Ecosystems
  • 30. The Future: ‘Inter-Connected Business Models’
  • 31. Not value chains but value cycles (*Umair Haque) (*Umair Haque)
  • 32. A new ICT | Media | AdvertisingEcosystem
  • 33. TeleMedia Futures: a new ECOsystem Content (Creators, Publishers, Advertisers Distributors)Telcos & Opera- Device tors Makers Search & Tech Social Networks i.e. Media 2.0
  • 34. Legal, easy and affordable availability of contentis a major factor in broadband uptake (and society!) source: flickr.com/sameli
  • 35. Telemedia Futures: OTT Bundled Masses of NichesFreemium Going Direct Standardized Licenses source: flickr.com/sameli
  • 36. Equality
  • 37. Mobile
  • 38. Dramatically increased importance of Mobile Broadband
  • 39. OpenStandards
  • 40. Obsession with Control inevitably leads to declineSource: ARS
  • 41. One to many Many to Many
  • 42. “The people formerly known as consumers”
  • 43. Open Open LicensesTechnologies Ultra-fast Broadband OpenOpen Policies Business Models
  • 44. Not sustainable
  • 45. Welcome to the new worldview: ECOsystems Good luck. Protection breaks the EcoSystem
  • 46. Urgent: Copy(Usage)-Right for a digital ecosystem
  • 47. Sustainability
  • 48. Balance
  • 49. A slew of new, unprecedent ‘digital society challenges’
  • 50. And considerable confusion
  • 51. Innovation
  • 52. Complete Reboot of Education and Learning
  • 53. Interdependence
  • 54. A Serious Paradigm Challenge Source: Tiffany Shlain: ‘Connected - The Movie’Source: Monty Metzger Monty.de
  • 55. Hyper-Competition ➲ Hyper-Collaboration
  • 56. Summary
  • 57. Gerd.fm/freepdfs (Kindle)