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The Future of Branding in a Connected World

by Gerd Leonhard on Sep 10, 2009

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The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118 ...

The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118
Topics: the trend towards Open. Social Media >> Social Business? No longer captive 'consumers'. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/

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london mediafuturist media futurist data is the oil brands future of brands gleonhard control branding canvas8 content 20 end of control trust advertising agencies future gerd leonhard gerd future of branding marketing socialmedia branding futures marketing 360 branding 20 recommendations digital

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  • fusionbrand FusionBrand at FusionBrand This is a great presentation but it is misleading to suggest that branding is just a communications issue. It's so much more than that - operational excellence is key to branding because the organisation is the brand.

    However, when it comes to communications and social media channels this is a thought provoking and relevant presentation.
    2 years ago Reply
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The Future of Branding in a Connected World — Presentation Transcript