The Future of Advertising: Gerd Leonhard at Adtech London 2010

Global Advertising Futures - the next 3 years Advertising is following Media. Gerd Leonhard Media Futurist / The Futures Agency

Advertising Ads ...on dozens of platforms Gerd Leonhard Media Futurist / The Futures Agency

Targeting becomes... a matter of science Targeted. Timely. Wanted. Valuable. 100% trackable. Gerd Leonhard Media Futurist / The Futures Agency

Gerd Leonhard Media Futurist / The Futures Agency

Data is the new Oil Gerd Leonhard Media Futurist /sevensheaven.nl Image licensed from The Futures Agency

....and it’s the users that generate the Oil. Gerd Leonhard Media Futurist / The Futures Agency

Next-generation Advertising will depend on a steady flow of legal, clean and safe Oil Gerd Leonhard Media Futurist / The Futures Agency

Mining, Pumping, Refining, Distributing, Disbursing - Permission and Trust is Key Gerd Leonhard Media Futurist / The Futures Agency

Privacy is now an Action. Gerd Leonhard Media Futurist / The Futures Agency

The need for precise audience targeting will pay for a lot of ‘Feels Like Free’ Content Gerd Leonhard Media Futurist / The Futures Agency

As in Media, an increasing number ofAdvertisers will “Go Direct” Gerd Leonhard Media Futurist / The Futures Agency

@vertising becomes WithVertising Gerd Leonhard Media Futurist / The Futures Agency

The anti-example... Gerd Leonhard Media Futurist / The Futures Agency

Transparency and Openness are not binary issues Gerd Leonhard Media Futurist / The Futures Agency

And good storytelling will matter more than ever before Gerd Leonhard Media Futurist / The Futures Agency

Media Buying ~ Media Sharing ~ Media Earning Gerd Leonhard Media Futurist / The Futures Agency

Social media’s lesson: interaction before transaction Gerd Leonhard Media Futurist / The Futures Agency

It all starts with talkable brands Gerd Leonhard Media Futurist / The Futures Agency

Branding becomes “Banding” Gerd Leonhard Media Futurist / The Futures Agency

Total Real-Life “MeatSpace”and ‘Online’ Convergence Gerd Leonhard Media Futurist / The Futures Agency

The mobile revolution: as important as the printing press Mobile Broadband probably means the End of Advertising as we know it Gerd Leonhard Media Futurist / The Futures Agency

TV 2.0: the exact content when and how I want - plus my ads that could be of real interest to me Source: engadget.com Gerd Leonhard Media Futurist / The Futures Agency

Soon: the total convergence of Broadcast & Broadband Gerd Leonhard Media Futurist / The Futures Agency

If Advertising really becomes Content.... Gerd Leonhard Media Futurist / The Futures Agency

From watering cans to sprinkler systems Gerd Leonhard Media Futurist / The Futures Agency

Where will you put your money...? Gerd Leonhard Media Futurist / The Futures Agency

Get ready for the Tribalization of Business. Gerd Leonhard Media Futurist / The Futures Agency

Thanks for your time! www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency

http://www.mediafuturist.com	492
http://maoam.blogspot.com	245
http://www.hamiltondeholanda.com	167
http://www.adtelligence.de	27
http://gerdleonhard.typepad.com	7
http://www.gertjantijms.nl	6
http://www.gleonhard.com	4
http://www.mitte.no	3
http://paper.li	3
http://www.netvibes.com	2
http://www.mitteweb.com	2
http://webcache.googleusercontent.com	2
http://www.typepad.com	1
http://twitter.com	1
http://feeds.feedburner.com	1
http://us-w1.rockmelt.com	1
http://gertjant.tumblr.com	1
http://translate.googleusercontent.com	1

The Future of Advertising: Gerd Leonhard at Adtech London 2010

by Gerd Leonhard on Sep 21, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

18 Embeds 966

Statistics

The Future of Advertising: Gerd Leonhard at Adtech London 2010 — Presentation Transcript