The Future of Advertising: Gerd Leonhard at Adtech London 2010
by Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency on Sep 21, 2010
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My presentation at AdTechUK 2010 in London: Global advertising futures - the next 3 years...
My presentation at AdTechUK 2010 in London: Global advertising futures - the next 3 years
With the rapid increase in mobile broadband and the fact that 'the other 3 Billion' are now quickly coming online, the dramatic rise of social media and the global proliferation of next-generation mobile devices, advertising and marketing is changing rapidly. From the very definition of 'advertising' to the creation and design of what we used to call 'campaigns' to the metrics of success down to the very definition of who will pay whom for what, the future is being redefined right now. Gerd Leonhard will show the key trends and most interesting examples from around the globe, and will present some foresights on where things are going in the next 3 years.
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