The Future of Advertising: Gerd Leonhard at Adtech London 2010
Upcoming SlideShare
Loading in...5
×
 

The Future of Advertising: Gerd Leonhard at Adtech London 2010

on

  • 8,483 views

My presentation at AdTechUK 2010 in London: Global advertising futures - the next 3 years...

My presentation at AdTechUK 2010 in London: Global advertising futures - the next 3 years

With the rapid increase in mobile broadband and the fact that 'the other 3 Billion' are now quickly coming online, the dramatic rise of social media and the global proliferation of next-generation mobile devices, advertising and marketing is changing rapidly. From the very definition of 'advertising' to the creation and design of what we used to call 'campaigns' to the metrics of success down to the very definition of who will pay whom for what, the future is being redefined right now. Gerd Leonhard will show the key trends and most interesting examples from around the globe, and will present some foresights on where things are going in the next 3 years.

Statistics

Views

Total Views
8,483
Views on SlideShare
7,208
Embed Views
1,275

Actions

Likes
11
Downloads
162
Comments
4

21 Embeds 1,275

http://www.mediafuturist.com 535
http://www.hamiltondeholanda.com 409
http://maoam.blogspot.com 245
http://www.adtelligence.de 42
http://gerdleonhard.typepad.com 7
http://www.gertjantijms.nl 6
http://www.gleonhard.com 5
http://www.futuristgerd.com 4
http://www.mitte.no 3
http://paper.li 3
http://webcache.googleusercontent.com 2
http://www.mitteweb.com 2
http://www.netvibes.com 2
http://www.linkedin.com 2
http://translate.googleusercontent.com 2
http://futuristgerd.com 1
http://www.typepad.com 1
http://us-w1.rockmelt.com 1
http://feeds.feedburner.com 1
http://gertjant.tumblr.com 1
http://twitter.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Future of Advertising: Gerd Leonhard at Adtech London 2010 The Future of Advertising: Gerd Leonhard at Adtech London 2010 Presentation Transcript

  • Global Advertising Futures - the next 3 years Advertising is following Media. Gerd Leonhard Media Futurist / The Futures Agency
  • Advertising Ads ...on dozens of platforms Gerd Leonhard Media Futurist / The Futures Agency
  • Targeting becomes... a matter of science Targeted. Timely. Wanted. Valuable. 100% trackable. Gerd Leonhard Media Futurist / The Futures Agency
  • Gerd Leonhard Media Futurist / The Futures Agency
  • Data is the new Oil Gerd Leonhard Media Futurist /sevensheaven.nl Image licensed from The Futures Agency
  • ....and it’s the users that generate the Oil. Gerd Leonhard Media Futurist / The Futures Agency
  • Next-generation Advertising will depend on a steady flow of legal, clean and safe Oil Gerd Leonhard Media Futurist / The Futures Agency
  • Mining, Pumping, Refining, Distributing, Disbursing - Permission and Trust is Key Gerd Leonhard Media Futurist / The Futures Agency
  • Privacy is now an Action. Gerd Leonhard Media Futurist / The Futures Agency
  • The need for precise audience targeting will pay for a lot of ‘Feels Like Free’ Content Gerd Leonhard Media Futurist / The Futures Agency
  • As in Media, an increasing number ofAdvertisers will “Go Direct” Gerd Leonhard Media Futurist / The Futures Agency
  • @vertising becomes WithVertising Gerd Leonhard Media Futurist / The Futures Agency
  • The anti-example... Gerd Leonhard Media Futurist / The Futures Agency
  • Transparency and Openness are not binary issues Gerd Leonhard Media Futurist / The Futures Agency
  • And good storytelling will matter more than ever before Gerd Leonhard Media Futurist / The Futures Agency
  • Media Buying ~ Media Sharing ~ Media Earning Gerd Leonhard Media Futurist / The Futures Agency
  • Social media’s lesson: interaction before transaction Gerd Leonhard Media Futurist / The Futures Agency
  • It all starts with talkable brands Gerd Leonhard Media Futurist / The Futures Agency
  • Branding becomes “Banding” Gerd Leonhard Media Futurist / The Futures Agency
  • Total Real-Life “MeatSpace”and ‘Online’ Convergence Gerd Leonhard Media Futurist / The Futures Agency
  • The mobile revolution: as important as the printing press Mobile Broadband probably means the End of Advertising as we know it Gerd Leonhard Media Futurist / The Futures Agency
  • TV 2.0: the exact content when and how I want - plus my ads that could be of real interest to me Source: engadget.com Gerd Leonhard Media Futurist / The Futures Agency
  • Soon: the total convergence of Broadcast & Broadband Gerd Leonhard Media Futurist / The Futures Agency
  • If Advertising really becomes Content.... Gerd Leonhard Media Futurist / The Futures Agency
  • From watering cans to sprinkler systems Gerd Leonhard Media Futurist / The Futures Agency
  • Where will you put your money...? Gerd Leonhard Media Futurist / The Futures Agency
  • Get ready for the Tribalization of Business. Gerd Leonhard Media Futurist / The Futures Agency
  • Thanks for your time! www.mediafuturist.com @gleonhard Gerd Leonhard Media Futurist / The Futures Agency