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TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
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TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010

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My presentation at TMForum 2010 Management 2010 in Nice see http://www.tmforum.org/ManagementWorld2010/KeynotePerspectives/8129/Home.html#leonhard

My presentation at TMForum 2010 Management 2010 in Nice see http://www.tmforum.org/ManagementWorld2010/KeynotePerspectives/8129/Home.html#leonhard

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  • 1. TeleMedia Futures by Gerd Leonhard TMForum Nice 2010 www.mediafuturist.com twitter.com/gleonhard ‣ Futurist (Media & Communications) ‣ CEO The Futures Agency ‣ Author & Think-Tank Leader
  • 2. Fast, cheap, mobile and social Connectivity changes everything. Literally.
  • 3. What do you make out of this...? Source: Slideshare Network
  • 4. Cable TV Under Fire...?
  • 5. A Broadcast World and a Networked World
  • 6. It’s not the ‘End of the Old.’ It’s the total Convergence of Old and New.
  • 7. Total Convergence Print | Digital Web | TV The Cloud | Storage Selling Copies | Provide Access Content | Advertising Control | Trust Producers | Users
  • 8. Un-Connected Hyper-Connected
  • 9. A painful but very promising transition
  • 10. ...and increasing disembodiment of Content
  • 11. Governments Telecoms Authors & Creators Search Engines Advertisers Publishers Consumers Device Makers
  • 12. Preventing the inevitable...?
  • 13. In 5 years: Education will be 30% digital
  • 14. Media as a Service (MaaS)
  • 15. The Cloud ••• The Crowd
  • 16. Content in the Cloud - $ in the Cloud • Bundled Content Offerings from Mobile Operators, Telcos and ISPs (flat-rated, revenue-shared, ad-supported etc) • Flat-rate Access bundled into Cloud-connected Devices (with up-selling build-in!) Source: Comscore 2010
  • 17. I pay, you pay, they pay *Inspired by Shelly Palmer Subscriptions Micro-Payments Bundles Applications Social Payments Flat Rates Telcos & ISPs Advertisers Device Makers Taxes / Levies Patronage
  • 18. Data is the new Oil UGC, shared bookmarks, playlists, social markers, click-trails, opt-in information such as location, ratings, comments, tags, like’s & other feedback
  • 19. It used to be Control = Money
  • 20. Scarcity •• Friction •• Attention = $$$$
  • 21. Soon: as a Business Model, Control is dead Too expensive to dominate Too many moving parts Too much transparency Too many people talking Too much disruption by new players
  • 22. Soon: as a Business Model, Control is dead
  • 23. Advertising Telecom Content Device Makers
  • 24. The biggest opportunities are based Disruption on unprecedented Collaboration across this new Ecosystem
  • 25. Today: a digital Bermuda triangle
  • 26. Real Monetization will only be found at the Intersections Content CE / Devices Advertising Telecom
  • 27. Forget most of what you know about Advertising
  • 28. New kinds of Advertising will fuel TeleMedia & Content
  • 29. One of the Futures of Mobile Advertising
  • 30. 30% + of all Advertising will be digital / interactive / mobile / social within 2-3 years, globally.
  • 31. The Redefinition of ‘Telecom’ Platform for Experiences Service Pipe Content Pipe Data Pipe
  • 32. TeleMedia Paradigm Shifts Focus on Control Opportunities for Growth 10 7.5 Collaboration 5 Disruption 2.5 0 Calls SMS Data Content Services Experiences
  • 33. Not ‘if’ but ‘how’ ‘when’ ‘where’....!
  • 34. Think ‘cars’ not faster horses
  • 35. So, to summarize Control ≠ Money
  • 36. Lubricate the digital, mobile, social Content Economy Source: Scholz & Friends / Youtube
  • 37. Thanks for your time gerd@mediafuturist.com twitter.com/gleonhard Facebook: gleonhard more presentations at www.mediafuturist.com

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