Social Media (R)Evolution (Schwab Impact 2010)

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This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html

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Social Media (R)Evolution (Schwab Impact 2010)

  1. 1. Social Media (R)Evolution - the new look of Business Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.comMedia Futurist / The Futures Agency Gerd Leonhard
  2. 2. Social Media: we are only at the beginning Social Media can be confusing, indeed... Today Gerd Leonhard Media Futurist / The Futures Agency
  3. 3. So what is ... Interactive forms of media that allow... Users to interact with and publish to each other...using Highly accessible and scalable publishing techniques... Enabling the creation and exchange of user-generated content Gerd Leonhard Media Futurist / The Futures Agency
  4. 4. Social media is not... Gerd Leonhard Media Futurist / The Futures Agency
  5. 5. Social media is not... My definition: digital communications based on 2- way interaction, the use of open platforms, self- publishing and the sharing of content Gerd Leonhard Media Futurist / The Futures Agency
  6. 6. Some Key Themes
  7. 7. tuff? s’S Kid Gerd Leonhard Media Futurist / The Futures Agency
  8. 8. Every single Internet & Smart-Phone user will join one or more social network within the next 18 months Source: Hugh McLeod
  9. 9. Technology Human Behavior Culture Business
  10. 10. A huge challenge: radical consumer empowerment me rs’ c on su wn as l yk no rm er ple fo ep eo ‘Th Gerd Leonhard Media Futurist / The Futures Agency
  11. 11. Connected users are extremely powerful
  12. 12. Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency
  13. 13. 39 years later... Gerd Leonhard Media Futurist / The Futures Agency
  14. 14. ‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR CRM The Futures Agency
  15. 15. Social Media disrupts closed systems g y tra te va ls rv i a su n o w s is n n es Ope Gerd Leonhard Media Futurist / The Futures Agency
  16. 16. The deal: shift control to the users in order to gain reach Gerd Leonhard Media Futurist / The Futures Agency
  17. 17. Social is the new Search Gerd Leonhard Media Futurist / The Futures Agency
  18. 18. Can you give up some control to be more in-demand...?
  19. 19. Which approach sounds better to you...? Gerd Leonhard Media Futurist / The Futures Agency
  20. 20. Yes, you can manage the risks & unintended consequences
  21. 21. Privacy is now an action item, and no longer a default Gerd Leonhard Media Futurist / The Futures Agency
  22. 22. Warp-speed into a connected business culture Source: Youtube.com/payndz Gerd Leonhard Media Futurist / The Futures Agency
  23. 23. Interaction & Conversation Publishing & Sharing User-Generated Content Networked and Open Platforms Mobile Mobile Mobile. Video. Return on Engagement Not business as usual. Gerd Leonhard Media Futurist / The Futures Agency
  24. 24. Don’t break the Gerd Leonhard Media Futurist / The Futures Agency
  25. 25. Get ready: business is going social source: soapboxincluded.com Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. www.mediafuturist.com @gleonhard

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