Social Media (R)Evolution (Schwab Impact 2010)

Social Media (R)Evolution - the new look of Business Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.comMedia Futurist / The Futures Agency Gerd Leonhard

Social Media: we are only at the beginning Social Media can be confusing, indeed... Today Gerd Leonhard Media Futurist / The Futures Agency

So what is ... Interactive forms of media that allow... Users to interact with and publish to each other...using Highly accessible and scalable publishing techniques... Enabling the creation and exchange of user-generated content Gerd Leonhard Media Futurist / The Futures Agency

Social media is not... Gerd Leonhard Media Futurist / The Futures Agency

Social media is not... My definition: digital communications based on 2- way interaction, the use of open platforms, self- publishing and the sharing of content Gerd Leonhard Media Futurist / The Futures Agency

Some Key Themes

tuff? s’S Kid Gerd Leonhard Media Futurist / The Futures Agency

Every single Internet & Smart-Phone user will join one or more social network within the next 18 months Source: Hugh McLeod

Technology Human Behavior Culture Business

A huge challenge: radical consumer empowerment me rs’ c on su wn as l yk no rm er ple fo ep eo ‘Th Gerd Leonhard Media Futurist / The Futures Agency

Connected users are extremely powerful

Marshall McLuhan (November 14, 1971) Gerd Leonhard Media Futurist / The Futures Agency

39 years later... Gerd Leonhard Media Futurist / The Futures Agency

‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR CRM The Futures Agency

Social Media disrupts closed systems g y tra te va ls rv i a su n o w s is n n es Ope Gerd Leonhard Media Futurist / The Futures Agency

The deal: shift control to the users in order to gain reach Gerd Leonhard Media Futurist / The Futures Agency

Social is the new Search Gerd Leonhard Media Futurist / The Futures Agency

Can you give up some control to be more in-demand...?

Which approach sounds better to you...? Gerd Leonhard Media Futurist / The Futures Agency

Yes, you can manage the risks & unintended consequences

Privacy is now an action item, and no longer a default Gerd Leonhard Media Futurist / The Futures Agency

Warp-speed into a connected business culture Source: Youtube.com/payndz Gerd Leonhard Media Futurist / The Futures Agency

Interaction & Conversation Publishing & Sharing User-Generated Content Networked and Open Platforms Mobile Mobile Mobile. Video. Return on Engagement Not business as usual. Gerd Leonhard Media Futurist / The Futures Agency

Don’t break the Gerd Leonhard Media Futurist / The Futures Agency

Get ready: business is going social source: soapboxincluded.com Gerd Leonhard Media Futurist / The Futures Agency

www.mediafuturist.com @gleonhard

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Social Media (R)Evolution (Schwab Impact 2010)

by Futurist Gerd Leonhard

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