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Social Media Futures: Engage or be Tivo'ed (Future of Advertising & Marketing)

by Futurist Gerd Leonhard

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A broadband-enabled, always-on world of Digital Natives equipped with 4.5 Billion mobile devices is shaping up in our immediate future. As a result, newly emerging cultural practices now impact every single facet of media, from education to production to marketing, promotion and selling. Every creator, every brand, every advertiser now wants the attention of the "people formerly known as consumers" who themselves are increasingly interested in co-creation, too, using social networks to contribute music, video, images and texts. This presentation depicts some of the trends and arrives at the conclusion: Engage or be Tivo'ed!

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Social Media Futures: Engage or be Tivo’ed (Future of Advertising & Marketing) Presentation Transcript

www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com Social Media Futures: Engage or be Tivo’ed! rd n ha L eo e rd o fG st Be Tuesday, July 1, 2008 1

Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency

4 years ago

Are you sure you want to

Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency I think you guys will like this video of a recent presentation I have at Google Tech Talks in London - Cheers! Gerd Leonhard www.mediafuturist.com

L at L Hey my vote 'UP' was missing for this excellent show! Now it is okay :) 4 years ago

Graham Bennett, Training & Development Specialist at GGB Bearing Technology Great show - very interesting, so voted 'UP' 4 years ago

Claude Florin, Principal at Venture Concept I think that the 'add noise' 2.0 metaphor is excellent. And I think we could have brainstrorming on what I would rather call 'smart music' for 4.0. Is it more noise, melody, vibes, rythm, emotions with all that blend that makes music a dream ? Looking at the past, In 1974, as a teenager, I co-launched with buddies a week event called Contact 74 in Geneva, bringing 'in contact' 150 artists of various arts and the audience. We felt it was Woodstock 2.0. Would web 2.0 empower that kind of 4.0 ? 4 years ago

SRINI N, Business at Swell Financial Services P Ltd., Hyderabad great show! 4 years ago

Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency Thanks... I think we have some of the same ideas could it be;) 4 years ago

david cushman, Strategy Partner at TheSocialPartners.com, London Nice one Gerd. 4 years ago