Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010)
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Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010)

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My presentation at MIPTV 2010, on social media and TV / film brands online, see details at http://gerd.fm/9i6QEU and http://www.mipworld.com/en/miptv/ for videos

My presentation at MIPTV 2010, on social media and TV / film brands online, see details at http://gerd.fm/9i6QEU and http://www.mipworld.com/en/miptv/ for videos

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Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010) Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010) Presentation Transcript

  • Social Media & Building an Entertainment Brand Online: From Push to Pull www.mediafuturist.com twitter.com/gleonhard
  • Crucial: Foresight • Imagination
  • Better: Networked Media. Real-Time Media. User-driven Media. Engaged Media.
  • Not ‘Social Media’ - Social Business
  • Broadcast | Centralized | One-Way | Push Media
  • Networked Media
  • The world is connecting at a very rapid pace.
  • The world is connecting at a very rapid pace.
  • The other 3 Billion (O3B) are coming Wikipedia: By allowing direct connection to core networks and 3G Cellular/ WiMAX towers, the O3b Networks system will completely change the economics of telecommunications infrastructure in the world's fastest- growing markets for communications services
  • Because we are all connected, soon, ‘Going Direct’ becomes the New Normal
  • A connected Audience is dramatically different Source: Scholz & Friends: Dramatic Shifts (Youtube) Source: Elektrischer Reporter (ZDF)
  • Think Web & Mobile Native
  • A connected Audience is about Trust not Control
  • Expect radical fragmentation Aggregate & shape the fragments
  • The demise of the Watering Can
  • A huge shift in ‘Getting Attention’
  • Think: Funnel • Think: Magnet • Create a magnetic brand • Turn attraction into transaction • Engage - never enrage • “Free gets you to the place where you can ask to get paid” • Stop the monologs, start the conversations - *send + receive!
  • Like...
  • The Future of TV: Send and Receive
  • Complete TV & Web Convergence Source: Slideshare Network
  • Become a Connector - not just a Director *Inspired by Kevin Roberts Saatchi & Saatchi
  • The ‘TeleWeb’
  • Social Networks are the next Broadcasters
  • Facebook TV...?
  • Prepare for total convergence • Listen to, and watch your kids • TV is push, Web is pull: start mixing and blending, now • Use the best of both worlds • Reduce time spend on making ‘faster horses’ • It’s not linear - it’s explosive
  • Trans-Media Storytelling becomes the Standard Source: www.thecarbonado.com/blog/2009
  • Send and Receive, and Filter
  • Set up the conversation channels • Blog about what’s important to you • Share content that’s around your core offering (audio, images, video) and your People, syndicate it widely • Become part of, or better, host, the conversation • Open up to the audience
  • Do you have a Digital Ambassador?
  • Do you have this on your website?
  • Are you squashing people’s interest?
  • Or are you getting them where they already are?
  • Social Media is CRM (Customer Relationship Management)
  • Mobile first.
  • The Mobile Consumption of - and the Conversation around - Digital Goods is the #1 Growth Story of the next Decade
  • Mobile Social Networked Real-Time User in Control
  • Mobile + Social + Going Direct
  • The Networks The Networked ‘Real Money’ from The Networks ‘Real Money’ from ‘The Networked’ 150 100 50 0 Today 2011 2012 2013 2014 2020
  • What really matters is Liquidity
  • Reality Check: Control
  • Interruption costs money- Engagement costs Control
  • The Consequences of Total Control?
  • Social Business: Keywords & Summary When you’re out and about... With(in) & around your tribe Strangers & ‘People Like Me’ At the right time, right place With complete transparency Users in control, always $$ because they trust you
  • Thanks for your attention! App Store: “Media Futurist” email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard www.gerdtube.net
  • twitter.com/gleonhard What I do facebook: gleonhard www.gerdtube.net