Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

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My presentation at the Google Retail Day 2010, in Zuerich, June 10, 2010. Topics: Data is the new Oil - and what does that mean for Marketing? Always-on, interconnected, mobile users: the future is truly different. From Network to NETWORKED

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Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

  1. 1. Selling 2.0: the Future of Commerce in a mobile Broadband World www.mediafuturist.com www.twitter.com/gleonhard
  2. 2. Source: Slideshare.net
  3. 3. This is not about technology Source: Slideshare.net
  4. 4. Always-On. Inter-Connected. Mobile.
  5. 5. ‘Broadcast’ Business Model: increasingly ignored - and much too costly
  6. 6. Networked Business: exploding
  7. 7. Soon Ubiquitous mobile social & commercial Connectivity Today
  8. 8. Total Fragmentation is certain
  9. 9. Watering Cans and Sprinkler-Systems
  10. 10. From ‘The Network’ to The Networked
  11. 11. Total Mobile Empowerment
  12. 12. ‘Selling’
  13. 13. Connectivity + Mobile + Social is changing the very definition of Selling, Paying and... Value Youtube.com/user/ScholzundFriends
  14. 14. Whatever you are selling... You are in the Audience Business
  15. 15. Businesses - and their Leaders - become Connectors (not just Directors)
  16. 16. Distributed Commerce - Social Commerce
  17. 17. Social Commerce: Connecting to ‘People Like Myself’
  18. 18. The Power of Like-Mindedness
  19. 19. Networked Businesses: Examples
  20. 20. The Future of Selling: B2C and B2B!
  21. 21. Are you & your company providing enough “Social Oxygen”...?
  22. 22. Noise: the past
  23. 23. Noise  Attraction  Engagement
  24. 24. With-Vertising Cont-Vertising Me-Vertising Engaged. Mobile. Social. Emotional
  25. 25. Making personal connections... being part of a tribe....
  26. 26. How do you talk to your customers?
  27. 27. Storytelling across all platforms Source: theCarbonado.com
  28. 28. The Future of Selling: Involving the Users
  29. 29. The Future of Selling: Giving something...?
  30. 30. All Brands will be Networked. Or invisible i.e....dead.
  31. 31. Nowness Our entire Media & Communications Infrastructure - the “Extension of Man” (McLuhan) - is becoming Real-Time
  32. 32. Value, Price, Reason, Timing, Packaging... and Trust.
  33. 33. Data is the new Oil. So who gets to drill, pump, refine...?
  34. 34. B2B and Social Media: a good fit Source: eMarketer
  35. 35. Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard
  36. 36. The Future of ‘Selling’ Interrupt with Ads & Pitches Try to ‘own the customer’ Control Consumer Centralized Selling Attract & Engage Decentralized Commerce Relevance of Trust Now and Here 10 7.5 5 2.5 0 Now 2012 2015 2020

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