Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

Selling 2.0: the Future of Commerce in a mobile Broadband World www.mediafuturist.com www.twitter.com/gleonhard

Source: Slideshare.net

This is not about technology Source: Slideshare.net

Always-On. Inter-Connected. Mobile.

‘Broadcast’ Business Model: increasingly ignored - and much too costly

Networked Business: exploding

Soon Ubiquitous mobile social & commercial Connectivity Today

Total Fragmentation is certain

Watering Cans and Sprinkler-Systems

From ‘The Network’ to The Networked

Total Mobile Empowerment

‘Selling’

Connectivity + Mobile + Social is changing the very definition of Selling, Paying and... Value Youtube.com/user/ScholzundFriends

Whatever you are selling... You are in the Audience Business

Businesses - and their Leaders - become Connectors (not just Directors)

Distributed Commerce - Social Commerce

Social Commerce: Connecting to ‘People Like Myself’

The Power of Like-Mindedness

Networked Businesses: Examples

The Future of Selling: B2C and B2B!

Are you & your company providing enough “Social Oxygen”...?

Noise: the past

Noise  Attraction  Engagement

With-Vertising Cont-Vertising Me-Vertising Engaged. Mobile. Social. Emotional

Making personal connections... being part of a tribe....

How do you talk to your customers?

Storytelling across all platforms Source: theCarbonado.com

The Future of Selling: Involving the Users

The Future of Selling: Giving something...?

All Brands will be Networked. Or invisible i.e....dead.

Nowness Our entire Media & Communications Infrastructure - the “Extension of Man” (McLuhan) - is becoming Real-Time

Value, Price, Reason, Timing, Packaging... and Trust.

Data is the new Oil. So who gets to drill, pump, refine...?

B2B and Social Media: a good fit Source: eMarketer

Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard

The Future of ‘Selling’ Interrupt with Ads & Pitches Try to ‘own the customer’ Control Consumer Centralized Selling Attract & Engage Decentralized Commerce Relevance of Trust Now and Here 10 7.5 5 2.5 0 Now 2012 2015 2020

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Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

by Gerd Leonhard on Jun 10, 2010

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Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich — Presentation Transcript