Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event
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Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event

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This is the PDF from my talk at Telkom Indonesia's Music Unlimited event in Jakarta, May 2, 2011. See for details and the event flyer: http://twitter.com/#!/gleonhard/statuses/63871852434563072 and ...

This is the PDF from my talk at Telkom Indonesia's Music Unlimited event in Jakarta, May 2, 2011. See for details and the event flyer: http://twitter.com/#!/gleonhard/statuses/63871852434563072 and http://gerd.fm/j8g0nh (Rolling Stone Indonesia)

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Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event Presentation Transcript

  • Image by http://twitter.com/#!/EricaGlasier via CNN Blog
  • Work
  • Fun
  • Hat tip to Kevin Kelly
  • Source: TBWA via Slideshare
  • “More and more companies lose control of their customers when newtechnologies enable them to interact with products on their own terms” Mark Mulligan, Forrester
  • Control = MoneyTrust = Money
  • Enforcing control when attraction, trust andengagement is crucial will not generate new income
  • The music business urgently needs a new kind of “Gotong Royong”
  • Image via Flickr.com/rubicon
  • Source: my own darn iPad
  • In a dysfunctional system, disruption is a crucial requirement for success
  • Indonesia: some relevant facts & figures
  • Image: Flickr.com
  • Source: kk.org
  • Source: CEO of Macmillan UK, paidcontent.org
  • Source: Trendspotting.com
  • Price Number of legal users100 75 50 25 0 Was Will be
  • Source: Brian Newman via Slideshare
  • So how will artists & creators get paid? Many new revenue streams...tbd Sponsorships Branded Content Deals Fans & Direct Funding Concerts / Live Shows Up-selling (many different options) Broadcasting & Public Performance (2.0)Revenue Shares from Music Bundles & Flat Rates
  • Content i.e. Artists Advertisers Labels, Publishers DeviceTelcos & MakersOperators Social Networks
  • Source: Monty.de
  • Facebook is very likely to expand into TIME sectors
  • Fred Wilson AVC.com
  • Text
  • Timely & Likable Better service: contextual fluid, clean, safe and easyFair and Betterattractive interfacepricing * Better Social and inter- tools connected
  • • Don’t just ‘sell music’ but bundle and upsell access to music, and music experiences• Co-create a new music economy• Disrupt old, pre-Internet, dysfunctional music business paradigms• Make it work on / with any mobile phone• Make it work with/out mobile Internet access• Make it work in / with Internet-Cafes• Make it work for pre-paid phone users• Base it on feels-like-free + upsell• Disrupt. Lubricate. Co-opt. Make a market.
  • What would solve the illegal download problem?
  • Source: Mary Meeker, KPCB
  • Telcos & operators cannot stick with ‘just being the pipe’ Source: Frost & Sullivan
  • Telcos and Operators have a hugeopportunity to curate and lubricate digital content, and to host / curate the social conversation around it.
  • • Labels and publishers are still very much needed but no longer must-have gatekeepers• Must provide more added values, at lower cost• Will become more like agents than ‘owners’• Will be much more about marketing not distribution• Labels & publishing sectors will merge• Will need to become totally transparent• Must become networks not remain monopolies• Must embrace web/mobile native approach
  • Thanks to Alan Moore (via Slideshare)
  • Open licenses Open innovation Open distribution Open competition Open partnerships Open technologiesOpen data standards
  • www.musicfutures.com www.mediafuturist.com