Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event

Image by http://twitter.com/#!/EricaGlasier via CNN Blog

Hat tip to Kevin Kelly

Source: TBWA via Slideshare

“More and more companies lose control of their customers when newtechnologies enable them to interact with products on their own terms” Mark Mulligan, Forrester

Control = MoneyTrust = Money

Enforcing control when attraction, trust andengagement is crucial will not generate new income

The music business urgently needs a new kind of “Gotong Royong”

Image via Flickr.com/rubicon

Source: my own darn iPad

In a dysfunctional system, disruption is a crucial requirement for success

Indonesia: some relevant facts & figures

Image: Flickr.com

Source: kk.org

Source: CEO of Macmillan UK, paidcontent.org

Source: Trendspotting.com

Price Number of legal users100 75 50 25 0 Was Will be

Source: Brian Newman via Slideshare

So how will artists & creators get paid? Many new revenue streams...tbd Sponsorships Branded Content Deals Fans & Direct Funding Concerts / Live Shows Up-selling (many different options) Broadcasting & Public Performance (2.0)Revenue Shares from Music Bundles & Flat Rates

Content i.e. Artists Advertisers Labels, Publishers DeviceTelcos & MakersOperators Social Networks

Source: Monty.de

Facebook is very likely to expand into TIME sectors

Fred Wilson AVC.com

Timely & Likable Better service: contextual fluid, clean, safe and easyFair and Betterattractive interfacepricing * Better Social and inter- tools connected

• Don’t just ‘sell music’ but bundle and upsell access to music, and music experiences• Co-create a new music economy• Disrupt old, pre-Internet, dysfunctional music business paradigms• Make it work on / with any mobile phone• Make it work with/out mobile Internet access• Make it work in / with Internet-Cafes• Make it work for pre-paid phone users• Base it on feels-like-free + upsell• Disrupt. Lubricate. Co-opt. Make a market.

What would solve the illegal download problem?

Source: Mary Meeker, KPCB

Telcos & operators cannot stick with ‘just being the pipe’ Source: Frost & Sullivan

Telcos and Operators have a hugeopportunity to curate and lubricate digital content, and to host / curate the social conversation around it.

• Labels and publishers are still very much needed but no longer must-have gatekeepers• Must provide more added values, at lower cost• Will become more like agents than ‘owners’• Will be much more about marketing not distribution• Labels & publishing sectors will merge• Will need to become totally transparent• Must become networks not remain monopolies• Must embrace web/mobile native approach

Thanks to Alan Moore (via Slideshare)

Open licenses Open innovation Open distribution Open competition Open partnerships Open technologiesOpen data standards

www.musicfutures.com www.mediafuturist.com

http://www.mediafuturist.com	3514
http://translate.googleusercontent.com	13
http://paper.li	10
http://digitalapprentices.collected.info	9
http://twitter.com	6
http://www.robertogrossi.net	5
http://proxy.mobile.conduit-services.com	3
http://www.gleonhard.com	3
https://twitter.com	2
http://mtl-carteblanche.com	2
http://carlosyl.blogspot.com	2
http://pasatiempo211.blogspot.com	2
http://tweets.mediafuturist.com	2
http://antonkurniawan.org	1
http://translate.yandex.net	1
http://www.google.com	1
http://174.121.164.66	1
http://1184284826.nvmodules.netvibes.com	1
http://us-w1.rockmelt.com	1
http://192.168.1.7:4000	1
https://epic.hpi.uni-potsdam.de	1
http://www.typepad.com	1

Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event

by Gerd Leonhard on May 02, 2011

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Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event — Presentation Transcript