Music 2.0: a web native Music Industry, by Gerd Leonhard

by Gerd Leonhard on Jul 02, 2008

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The Future of Music is shaping up all around us: 'feels like free' digital music flat rates, legal sharing and 'Music Like Water'. Friction IS Fiction and the new music industry will be 100% web-native...

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Music 2.0: a web native Music Industry, by Gerd Leonhard — Presentation Transcript

By Gerd Leonhard www.mediafuturist.com gerd@mediafuturist.com www.mediafuturist.com www.music20book.com Music 2.0: Formulating a Web-Native Music Industry Wednesday, July 2, 2008 1

This has been the music industry’s response www.mediafuturist.com to almost all new innovations and changes: ...usually with detrimental consequences for the Artists and Writers Wednesday, July 2, 2008 2

So now we are here www.mediafuturist.com Source: Flickr Wednesday, July 2, 2008 3

Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com @BKlawonn thanks Brigitte, it was easy to see THEN and even more so today. Their blindness is their assumptions. and still us. They should team up with the climate changed denialists maybe? 4 months ago

Are you sure you want to Yes No

Brigitte Klawonn , Owner at Brigitte Klawonn IT & Logistics Great presentation, Gerd!
Fascinating to see, how your analysis is as accurate today as it was 3.5 years ago - and how little the music/media industry has learned in the meantime. I wonder when they will realize that trust, not control is key. There is such an abundance of alternate business models availible, if they just look beyond their fence ... 4 months ago

Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com Another good video of mine that fits with this slideshow

2 years ago

Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com I think you guys will like this video of a recent presentation I have at Google Tech Talks in London - Cheers! Gerd Leonhard www.mediafuturist.com

3 years ago

L at L Excellent show! great idea to improve your presentation. may be less info per slide. Meanwhile voted 'UP'. Best wishes. Phil 3 years ago

Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com thanks for the comment guest8.... - all feedback is welcomed and appreciated. I would LOVE to have a graphic designer involved and / or upgrade my presentations with better designs - if anyone has any ideas, be it people or tools, I'd love to hear them. Cheers, Gerd Leonhard, www.mediafuturist.com 3 years ago

Gamechanger at Gamechanger A great example for a high involvement concept!

Kind regards,

Marieke 3 years ago

George Sciberras Wouldn't it be nice if all followers commented on member's show. It shows a sign of friendship and appreciation. , PENSIONER at My own sweet home Voted for this one too. Two great shows worthy of viewing 3 years ago

Graham Bennett , Training & Development Specialist at GGB Bearing Technology Great presentation - interesting content - thanks!! 3 years ago

Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com A comment on Dave Allen (Guest above): yes, you are correct in that these concepts have been around in various shapes for quite some time; I just tried bundling them a bit better. The main thing, asking the consumer, is something I do a lot of, both for my clients as well as for myself, and I am getting a lot of very good feedback on the concept of content bundled with access, whether ad-supported (i.e. feels like free) or paid-for and maybe ad free, but then again, of course, this would be different in different countries / cultures, for sure. And I would dispute that people are not voracious 'consumers' of music, today - I think they ARE. Music is everywhere, from games to software to the car (and soon, a connected car, too) to digital radio, and people are connected with music more than ever before. We just need to 'sell' them access before we sell the copy! 3 years ago

Music 2.0: a web native Music Industry, by Gerd Leonhard

by Gerd Leonhard on Jul 02, 2008

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Music 2.0: a web native Music Industry, by Gerd Leonhard — Presentation Transcript