Music 2.0: a web native Music Industry, by Gerd Leonhard

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14 comments

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+ Gerd Leonhard 2 years ago
I think you guys will like this video of a recent presentation I have at Google Tech Talks in London - Cheers! Gerd Leonhard www.mediafuturist.com
+ Philippe C 2 years ago
Excellent show! great idea to improve your presentation. may be less info per slide. Meanwhile voted ’UP’. Best wishes. Phil
+ Gerd Leonhard 2 years ago
thanks for the comment guest8.... - all feedback is welcomed and appreciated. I would LOVE to have a graphic designer involved and / or upgrade my presentations with better designs - if anyone has any ideas, be it people or tools, I’d love to hear them. Cheers, Gerd Leonhard, www.mediafuturist.com
+ guest8fb6a5 2 years ago
Gerd, the information and concepts espoused here are fantastic - and I am sure that your presentations are charismatic, but I must recommend that you hire a graphic designer. It has been my experience that information that is articulated well both from a content and visual implementation standpoint really hits home and tends to “stick.”

Honestly, and this is only my personal opinion, when viewing your presentations be it online or from a downloaded PDF - I find myself tuning out because the graphics are remnant of my MS Paint days. I just cannot take the information as seriously because they have been communicated visually to me so poorly.

Content is a visual medium, and I hope I am coming off as constructive as I do think you are paving the way.
+ Gamechanger 2 years ago
A great example for a high involvement concept!

Kind regards,

Marieke
+ George Sciberras. to appreciate the PPS, download it. 2 years ago
Voted for this one too. Two great shows worthy of viewing
+ Graham Bennett 2 years ago
Great presentation - interesting content - thanks!!
+ Gerd Leonhard 2 years ago
A comment on Dave Allen (Guest above): yes, you are correct in that these concepts have been around in various shapes for quite some time; I just tried bundling them a bit better. The main thing, asking the consumer, is something I do a lot of, both for my clients as well as for myself, and I am getting a lot of very good feedback on the concept of content bundled with access, whether ad-supported (i.e. feels like free) or paid-for and maybe ad free, but then again, of course, this would be different in different countries / cultures, for sure. And I would dispute that people are not voracious ’consumers’ of music, today - I think they ARE. Music is everywhere, from games to software to the car (and soon, a connected car, too) to digital radio, and people are connected with music more than ever before. We just need to ’sell’ them access before we sell the copy!
+ guest51a8d5 2 years ago
Gerd, this all very well but where is the 'new?' We’ve been discussing all of this for years.

One missing slide or slides would be 'Who has asked the music consumer what they want?' In other words, who is holding and managing the focus groups that are essential to providing a product or service with the correct knowledge base behind it. Everyone presumes that the music services you are outlining in your slide show are the ones that music consumers want. I’m not sure they’ve ever been asked.
In my line of work as a digital media strategist I am charged with finding solutions that people will embrace - because there is a need. I can never presume they want something, they have to want it first.

Another thing that has got lost in all this debate is the fact that people are not voracious consumers of music in the first place. Most people interact passively with music via radio for instance. Research has shown that most people purchased no more than 12 CDs a year at the height of the market. Even today iTunes has sold very few song downloads compared to the number of iPods out there.

As for 'feels free' I was extolling the virtues of that when I joined Intel in 2000.

Dave Allen, www.social-cache.com
+ Mark Heyert 2 years ago
All too true! Enjoyed the quotes from execs who have have led the biz down the road to ruin.

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Music 2.0: a web native Music Industry, by Gerd Leonhard - Presentation Transcript

By Gerd Leonhard www.mediafuturist.com gerd@mediafuturist.com www.mediafuturist.com www.music20book.com Music 2.0: Formulating a Web-Native Music Industry Wednesday, July 2, 2008 1
This has been the music industry’s response www.mediafuturist.com to almost all new innovations and changes: ...usually with detrimental consequences for the Artists and Writers Wednesday, July 2, 2008 2
So now we are here www.mediafuturist.com Source: Flickr Wednesday, July 2, 2008 3

+ Gerd Leonhard, 2 years ago

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