Music 2.0: a web native Music Industry, by Gerd Leonhard
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Music 2.0: a web native Music Industry, by Gerd Leonhard

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The Future of Music is shaping up all around us: 'feels like free' digital music flat rates, legal sharing and 'Music Like Water'. Friction IS Fiction and the new music industry will be 100% ...

The Future of Music is shaping up all around us: 'feels like free' digital music flat rates, legal sharing and 'Music Like Water'. Friction IS Fiction and the new music industry will be 100% web-native. Read more at www.music20book.com (free pdf download) and www.musiclikewater.net

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http://www.mediafuturist.com 246
http://kulturmarketingblog.de 110
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http://www.digitalmusicnews.com 44
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http://fruitrevolver.blogspot.com 2
http://mediamus.blogspot.co.uk 2
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http://mediamus.blogspot.it 2
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  • @BKlawonn thanks Brigitte, it was easy to see THEN and even more so today. Their blindness is their assumptions. and still us. They should team up with the climate changed denialists maybe?
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  • Great presentation, Gerd!
    Fascinating to see, how your analysis is as accurate today as it was 3.5 years ago - and how little the music/media industry has learned in the meantime. I wonder when they will realize that trust, not control is key. There is such an abundance of alternate business models availible, if they just look beyond their fence ...
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  • Another good video of mine that fits with this slideshow

    <br /><object type="application/x-shockwave-flash" data="http://blip.tv/play/gpFZ7KkUAg" width="350" height="288"><param name="movie" value="http://blip.tv/play/gpFZ7KkUAg"></param><embed src="http://blip.tv/play/gpFZ7KkUAg" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • I think you guys will like this video of a recent presentation I have at Google Tech Talks in London - Cheers! Gerd Leonhard www.mediafuturist.com

    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/aUrj7CJ0CUs&hl=en&fs=1" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/aUrj7CJ0CUs&hl=en&fs=1"></param><embed src="http://www.youtube.com/v/aUrj7CJ0CUs&hl=en&fs=1" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • Excellent show! great idea to improve your presentation. may be less info per slide. Meanwhile voted 'UP'. Best wishes. Phil
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Music 2.0: a web native Music Industry, by Gerd Leonhard Music 2.0: a web native Music Industry, by Gerd Leonhard Presentation Transcript

  • By Gerd Leonhard www.mediafuturist.com gerd@mediafuturist.com www.mediafuturist.com www.music20book.com Music 2.0: Formulating a Web-Native Music Industry Wednesday, July 2, 2008 1
  • This has been the music industry’s response www.mediafuturist.com to almost all new innovations and changes: ...usually with detrimental consequences for the Artists and Writers Wednesday, July 2, 2008 2
  • So now we are here www.mediafuturist.com Source: Flickr Wednesday, July 2, 2008 3