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Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
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Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)

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This is my presentation from the Medienforum 2010 in June, in English. I actually did 2 talks that day so this is the compiled version of both. Enjoy.

This is my presentation from the Medienforum 2010 in June, in English. I actually did 2 talks that day so this is the compiled version of both. Enjoy.

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  • 1. Mobile & Social Media Futures www.mediafuturist.com Gerd Leonhard www.twitter.com/gleonhard Media Futurist June 30, 2010 The Futures Agency Medienforum.NRW Cologne
  • 2. Think ‘cars’ not faster horses...
  • 3. Social Media Source: Photobucket iPad App
  • 4. The new ‘Normal’ Networked Media
  • 5. Computer Mobile Devices
  • 6. Social Business Marketing Advertising Content & Media Social Media Communication Education Politics
  • 7. A ‘Social’ Operating System
  • 8. When people’s behaviors change...!
  • 9. Tomorrow Today
  • 10. Social Media: B2B exploding in 2010
  • 11. Brand-Fans = $$$$
  • 12. Twitter: a Broadcaster *Brian Solis *Brian Solis
  • 13. Twitter: a shopping window...
  • 14. Twitter: a feedback loop
  • 15. Twitter: one huge experiment
  • 16. Social Media ••• Social Search
  • 17. Social Commerce.
  • 18. The conversations are the $$$!
  • 19. The new Marketing Mantra: Following
  • 20. Marshall McLuhan 14.11. 1971 ROI 2.0: Return on Involvement
  • 21. But if you don’t give you don’t receive, either! IFPI.org
  • 22. Owned, Bought & Earned Media Your Social Media Your Advertising Your Online Presence
  • 23. Social media: magnets not locks.
  • 24. Being Social means being Open by definition
  • 25. Reduce Control and gain Trust
  • 26. But you have to get wet if you want to swim
  • 27. “Social Oxygen”
  • 28. We are the Content
  • 29. Data is the new Oil Image by sevensheaven.nl
  • 30. Data Oils...
  • 31. Paywithatweet.com
  • 32. Privacy: the default is no longer ‘Private’ - it’s Public
  • 33. Once upon a time «« Now...««
  • 34. Part 2: Mobile Media Futures Gerd Leonhard Media Futurist CEO, The Futures Agency www.mediafuturist.com www.twitter.com/gleonhard
  • 35. This is my job
  • 36. The mobile Internet revolution - as crucial as the printing press
  • 37. Total Convergence towards Mobile
  • 38. Broadcast Culture
  • 39. Broadband Culture
  • 40. “Large streams are all that matter” Flattr & Kachingle
  • 41. Mobile habit changes
  • 42. But: we are still just tuning the instruments of this new digital economy!
  • 43. Mobile Disruptions...
  • 44. Wired.com iPad app Natural User Interface *NUI
  • 45. New roles - or irrelevance
  • 46. Content becomes increasingly disembodied
  • 47. Content is now... just a click!
  • 48. Mobile flat-rates and bundles are the Future of Content
  • 49. Connect the Crowd to the Cloud!
  • 50. ~30% of most advertising budgets will go towards mobile / social / interactive during the next 3 years.
  • 51. Transactions follow Connections
  • 52. Connection «« Transaction Source: Infinita.co.jp
  • 53. Like Farmville... connect, then transact
  • 54. Mobile / Social Media & UGC Hier ist is This das Your Opportunity groesste where the Potential is here potential is
  • 55. Location API Culture Social The Cloud Open Platforms Mobile
  • 56. Thanks for your time gerd@mediafuturist.com twitter.com/gleonhard Facebook: gleonhard more presentations at www.mediafuturist.com