Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)

Mobile & Social Media Futures www.mediafuturist.com Gerd Leonhard www.twitter.com/gleonhard Media Futurist June 30, 2010 The Futures Agency Medienforum.NRW Cologne

Think ‘cars’ not faster horses...

Social Media Source: Photobucket iPad App

The new ‘Normal’ Networked Media

Computer Mobile Devices

Social Business Marketing Advertising Content & Media Social Media Communication Education Politics

A ‘Social’ Operating System

When people’s behaviors change...!

Tomorrow Today

Social Media: B2B exploding in 2010

Brand-Fans = $$$$

Twitter: a Broadcaster *Brian Solis *Brian Solis

Twitter: a shopping window...

Twitter: a feedback loop

Twitter: one huge experiment

Social Media ••• Social Search

Social Commerce.

The conversations are the $$$!

The new Marketing Mantra: Following

Marshall McLuhan 14.11. 1971 ROI 2.0: Return on Involvement

But if you don’t give you don’t receive, either! IFPI.org

Owned, Bought & Earned Media Your Social Media Your Advertising Your Online Presence

Social media: magnets not locks.

Being Social means being Open by definition

Reduce Control and gain Trust

But you have to get wet if you want to swim

“Social Oxygen”

We are the Content

Data is the new Oil Image by sevensheaven.nl

Data Oils...

Paywithatweet.com

Privacy: the default is no longer ‘Private’ - it’s Public

Once upon a time «« Now...««

Part 2: Mobile Media Futures Gerd Leonhard Media Futurist CEO, The Futures Agency www.mediafuturist.com www.twitter.com/gleonhard

This is my job

The mobile Internet revolution - as crucial as the printing press

Total Convergence towards Mobile

Broadcast Culture

Broadband Culture

“Large streams are all that matter” Flattr & Kachingle

Mobile habit changes

But: we are still just tuning the instruments of this new digital economy!

Mobile Disruptions...

Wired.com iPad app Natural User Interface *NUI

New roles - or irrelevance

Content becomes increasingly disembodied

Content is now... just a click!

Mobile flat-rates and bundles are the Future of Content

Connect the Crowd to the Cloud!

~30% of most advertising budgets will go towards mobile / social / interactive during the next 3 years.

Transactions follow Connections

Connection «« Transaction Source: Infinita.co.jp

Like Farmville... connect, then transact

Mobile / Social Media & UGC Hier ist is This das Your Opportunity groesste where the Potential is here potential is

Location API Culture Social The Cloud Open Platforms Mobile

Thanks for your time gerd@mediafuturist.com twitter.com/gleonhard Facebook: gleonhard more presentations at www.mediafuturist.com

http://www.mediafuturist.com	351
http://thedutchbangsthetable.blogspot.com	37
http://gerdleonhard.typepad.com	15
http://flavors.me	4
http://static.slidesharecdn.com	1
http://feeds.feedburner.com	1
http://translate.googleusercontent.com	1

Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)

by Gerd Leonhard on Jul 01, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 410

Statistics

Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English) — Presentation Transcript