Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)

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    Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09) - Presentation Transcript

    1. Fundamental Market Changes and new Opportunities! ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard
    2. Recession views Donald Tapscott (Wikinomics) • “The current recession is a crucial punctuation point in human history - the point where we need to reset, the point where it’s clear that the industrial economy has finally run out of gas” • “The web is finally creating a global infrastructure for collaboration (which also leads to disruption and confusion)” Source: PaidContent.org
    3. 2009: the giant Dip - 2010: Recovery?
    4. Where is the growth? Mobile Video Internet
    5. Accelerated by the Recession
    6. Change points
    7. The Mobile Use ‘Consumption’ of Digital Goods is the #1 Growth Story of the next Decade
    8. Business Marketing & Social Not Social Advertising Content & Media Communication Education Politics 9
    9. Social Business...Trust Osmosis s t Tru ru st T
    10. Connected people ‘consume’ differently
    11. Trust Trends ................ Source: DDB
    12. The opportunity is to earn Trust, now
    13. Trust leads to Influence which leads to Revenues
    14. The new Marketing Paradigm
    15. The Fundamental Shift: Closed to Open Business Energy Education Media & Content Telecommunication
    16. Open is tough! The Desire for control is ingrained in our genes, our lives, our education Open can mean out of control & chaotic Openness may create more risk. Open may feel unsafe. The Degree of Openness and your Revenue Growth Rate will be directly related
    17. Social Media is CRM
    18. Revenue Expect radical habit changes when the technologies actually work perfectly
    19. Planned... or just lucky?
    20. Emerging new Behaviors will result in very powerful new Revenue Streams Source: Slideshare
    21. New values & new roles...outside of the core
    22. The Redefinition of ‘Telecom’ Experience Platform Content Pipe Service Pipe Data Pipe
    23. New $$$ sources Attention Kernels Digital Breadcrumbs Click-Trails
    24. Lubricate the digital economy!
    25. The 2-sided TeleMedia Model - starting with Digital Music Content Content Owners & Users (fka Creators Consumers)
    26. Thanks for listening! ★ email me at gerd@mediafuturist.com ★ twitter.com/gleonhard ★ facebook: gleonhard ★ more presentations at www.mediafuturist.com

    + Gerd LeonhardGerd Leonhard, 2 months ago

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