Fundamental Market Changes and
new Opportunities!
‣ Futurist
‣ Strategist
‣ Author & Blogger
www.mediafuturist.com
twitter.com/gleonhard

Recession views
Donald Tapscott (Wikinomics)
• “The current recession is a crucial punctuation point in
human history - the point where we need to reset, the point
where it’s clear that the industrial economy has finally run
out of gas”
• “The web is finally creating a global infrastructure for
collaboration (which also leads to disruption and confusion)”
Source: PaidContent.org

2009: the giant Dip - 2010: Recovery?

Where is the growth?
Mobile Video
Internet

Accelerated by the Recession

Change points

The Mobile Use
‘Consumption’ of
Digital Goods is the
#1 Growth Story of
the next Decade

Business
Marketing &
Social
Not Social Advertising
Content & Media
Communication
Education
Politics
9

Social Business...Trust Osmosis
s t
Tru
ru st
T

Connected people ‘consume’ differently

Trust Trends
................
Source: DDB

The opportunity is to earn Trust, now

Trust leads to Influence which leads to Revenues

The new Marketing Paradigm

The Fundamental Shift: Closed to Open
Business Energy
Education Media & Content
Telecommunication

Open is tough!
The Desire for control is ingrained in
our genes, our lives, our education
Open can mean out of control &
chaotic
Openness may create more risk.
Open may feel unsafe.
The Degree of Openness
and your Revenue Growth
Rate will be directly related

Social Media is CRM

Revenue
Expect radical habit changes when the
technologies actually work perfectly

Planned... or
just lucky?

Emerging new Behaviors will result in
very powerful new Revenue Streams
Source: Slideshare

New values & new roles...outside of the core

The Redefinition of ‘Telecom’
Experience Platform
Content Pipe
Service Pipe
Data
Pipe

New $$$ sources
Attention Kernels
Digital Breadcrumbs
Click-Trails

Lubricate the
digital
economy!

The 2-sided TeleMedia Model
- starting with Digital Music
Content Content
Owners
& Users
(fka
Creators Consumers)

Thanks for listening!
★ email me at gerd@mediafuturist.com
★ twitter.com/gleonhard
★ facebook: gleonhard
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