Immediate Media Futures (Presentation at Guardian Changing Media Summit 3/18 2010)
by Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency on Mar 22, 2010
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This is the PDF of my presentation at the 2010 Guardian CMS event in London. Bottom lines: 1) we are moving from selling 'stuff' to selling services and experiences 2) EGOsystems are becoming ...
This is the PDF of my presentation at the 2010 Guardian CMS event in London. Bottom lines: 1) we are moving from selling 'stuff' to selling services and experiences 2) EGOsystems are becoming ECOsystems because we are all connected now 3) Enforcing control when trust is crucial is a very bad idea 4) In the content industries, the concept of mostly 'selling copies' is toast - new generatives must be created and delivered 5) the future is in selling access, not (just) copies, and the ecology of selling access is UTTERLY DIFFERENT 6) the content 2.0 economy hinges on the new telecom economy, i.e. a new telemedia ecosystem is needed to really solve the key issues that the Internet has constantly amplified, across the board 7) All content is shifting to The Cloud, and Media As A Service (MaaS) will become a standard, very soon 8) therefore, Data is the new Oil (!!) 9) Value, Reason, Price, Ease of Payment and Packaging are the main success factors in selling content online 10) Most business models in the content industry will be based on a constantly changing mix of 'I pay, you pay, they pay' 11) Message to Murdoch et al: Forcing to Buy is like Forcing to Love!
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