Gerd Leonhard Keynote At Futuresonic 2008 Print

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Gerd Leonhard presentation at Futuresonic 2008, May 1 2008, Manchester, UK: "The Future of Music & Media - Open is King". Topics: a new content definition, content is king?, disconnected media vs connected media, advertising2.0, how will creators get paid in the future, social networks & broadcasting, education2.0 and more...

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Gerd Leonhard Keynote At Futuresonic 2008 Print

  1. 1. www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com Open is King - The Future of Music Media Presentation at Futuresonic 2008
  2. 2. www.mediafuturist.com 10% are on Broadband We are at less than 2% of the TOTAL POTENTIAL of a Connected Ecosystem
  3. 3. www.mediafuturist.com New ‘Digital Natives’ everywhere but
  4. 4. www.mediafuturist.com But this is not about Technology The illiterate of the 21st Century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin Toffler
  5. 5. www.mediafuturist.com

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