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                  <span class="slideshow-title" style="font-size:14px;">Futurist Gerd Leonhard on The Future Of Communications And Public Relations</span><br />
                  From: <a href="http://www.slideshare.net/gleonhard" class="slideshow-author">gleonhard</a>,
                  <span class="ago">8 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_317178"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/gleonhard/futurist-gerd-leonhard-on-the-future-of-communications-and-public-relations?type=powerpoint" title="Futurist Gerd Leonhard on The Future Of Communications And Public Relations">Futurist Gerd Leonhard on The Future Of Communications And Public Relations</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=futurist-gerd-leonhard-on-the-future-of-communications-and-public-relations-1206195848383390-3&stripped_title=futurist-gerd-leonhard-on-the-future-of-communications-and-public-relations" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=futurist-gerd-leonhard-on-the-future-of-communications-and-public-relations-1206195848383390-3&stripped_title=futurist-gerd-leonhard-on-the-future-of-communications-and-public-relations" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/gleonhard/futurist-gerd-leonhard-on-the-future-of-communications-and-public-relations?type=powerpoint" title="View Futurist Gerd Leonhard on The Future Of Communications And Public Relations on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/advertising">advertising</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/branding">branding</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Gerd Leonhard's presentation on the changes in Public Relations: reach vs control, conversation vs monolog, PULL vs push</div><br /><br />
                  <a href="http://www.slideshare.net/gleonhard/futurist-gerd-leonhard-on-the-future-of-communications-and-public-relations" class="slideshow-link">SlideShare Link</a>
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mchelen said 1 week Edit Delete

Any new or potential bloggers should read slide 38 :)
Regarding slide 49, it may be more important to introduce the other people. Like slide 20 says, be a connector rather than director. Of course this is still a futuristic trend and both apply to some degree.
gleonhard said 3 months Edit Delete

I think you guys will like this video of a recent presentation I gave at Google Tech Talks in London - Cheers! Gerd Leonhard www.mediafuturist.com

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Futurist Gerd Leonhard on The Future Of Communications And Public Relations

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Gerd Leonhard's presentation on the changes in Public Relations: reach vs control, conversation vs monolog, PULL vs push

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Slide 1: www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com March 2008 The Future of Public Relations Saturday, March 22, 2008 1
Slide 2: www.mediafuturist.com The basic Mission: Finding & Being Found Saturday, March 22, 2008 2
Slide 3: www.mediafuturist.com The challenge Saturday, March 22, 2008 3
Slide 4: www.mediafuturist.com Saturday, March 22, 2008 4
Slide 5:

Futurist Gerd Leonhard on The Future Of Communications And Public Relations

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