Future Of Social Media Part 2 Gerd Leonhard Presentation at Blogres Lubljana 2008

www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com The Future of Social Media (2) Saturday, June 21, 2008

www.mediafuturist.com Gerd Leonhard ‘Follow’ me: gerd@mediafuturist.com Twitter.com/gleonhard Twitter.com/dailywisdoms www.mediafuturist.com Facebook: Gerd Leonhard Futurist Author Blogger Speaker and Advisor Musician Saturday, June 21, 2008

www.mediafuturist.com we are here.... Mobility and The Social Web: The biggest change since Electricity Saturday, June 21, 2008

www.mediafuturist.com Saturday, June 21, 2008

www.mediafuturist.com We are heading into a Broadband Culture Saturday, June 21, 2008

www.mediafuturist.com It took longer - but will explode now Saturday, June 21, 2008

Media... www.mediafuturist.com Broadband Narrowband Linear Interactive B O Monologs Conversations T H Ads = Content Advertising will Professional Creators User & ‘Usator’ Content C O Pay with cash Pay with attention - E Push Marketing Pull & Attract by Merit X I S Own & restrict Share T Saturday, June 21, 2008

www.mediafuturist.com The Social Web: Not about technology Not about ‘selling’ (at least as the primary purpose) Connects People (and Machines, too) Provides unprecedented People-to-People opportunities A huge opportunity for realizing new ideas Saturday, June 21, 2008

So how do YOU get attention? www.mediafuturist.com Saturday, June 21, 2008

People pay attention when you: www.mediafuturist.com Are who you are, honestly Write well, craft your messages: create good content Hone your style Show people what you stand for Connect to relevant people Don’t obsess with counting clicks and users Note: before blogging makes $$ it is a labor of love, for a long time Saturday, June 21, 2008

www.mediafuturist.com Music blogs are... Radio Stations + the next Record Labels? Saturday, June 21, 2008

A river of connections? www.mediafuturist.com Saturday, June 21, 2008

It all depends on what you like www.mediafuturist.com ...few things will fit everyone! Saturday, June 21, 2008

www.mediafuturist.com Social Media and Money? So now, what is a ‘Sale’? Saturday, June 21, 2008

www.mediafuturist.com Connected Mobility is the major turning point Saturday, June 21, 2008

www.mediafuturist.com Think Pull Saturday, June 21, 2008

A big difference www.mediafuturist.com OLD: People who send you stuff vs NEW: People who you follow Saturday, June 21, 2008

www.mediafuturist.com It’s a Pull + FeedMe world • Why should I pay attention to you? • Are you worth my time? • Is it worth it to download your stuff? • Is there enough reason to receive your feed? • Will you be careful with my attention? • Can I trust you? Saturday, June 21, 2008

www.mediafuturist.com The biggest Paradigm Shift & Struggle: From Control to Open Saturday, June 21, 2008

Music: Goodbye ‘Copy’ www.mediafuturist.com Adios to the Western Definition of Copyright as Sole Value of Music Saturday, June 21, 2008

www.mediafuturist.com Disconnecting people because they download content & music is wrong. Criminalizing 90% of the population because of a lack of a new model to serve them is wrong. Exploiting market weaknesses to withhold music or other content is wrong. Ruthlessly capitalizing on market position and is wrong. Using copyright as an excuse to extort the users and the organizations that serve them is wrong Saturday, June 21, 2008

Walls are crumbling everywhere www.mediafuturist.com Saturday, June 21, 2008

www.mediafuturist.com We must be allowed to play with information and media, and to Co- Create and Share Culture. Saturday, June 21, 2008

www.mediafuturist.com The Culture of “Sharing” and Participation Saturday, June 21, 2008

www.mediafuturist.com Life at Google Speed Saturday, June 21, 2008

www.mediafuturist.com People...Artists....Brands that influence Culture get Attention Saturday, June 21, 2008

Look for the www.mediafuturist.com Web-Native Business Idea Saturday, June 21, 2008

Case in Point www.mediafuturist.com Saturday, June 21, 2008

www.mediafuturist.com DISRUPTION Disruption is good. Disruption is inevitable. Disruption is where we must to put our money. Disruption in Media: the Creators and the Users are taking back Control. What do Amazon Google Nokia Sirius/XM Wordpress Linux Skype Wikipedia Craigslist Apple Facebook Last.fm Tivo Netflix Easyjet .... have in common? Saturday, June 21, 2008

www.mediafuturist.com Focus on disruptive ideas Saturday, June 21, 2008

www.mediafuturist.com Focus on peering Saturday, June 21, 2008

Focus on ‘Consumer 2.0’ www.mediafuturist.com Saturday, June 21, 2008

www.mediafuturist.com And those 4.5 Billion people Saturday, June 21, 2008

www.mediafuturist.com Is this real? Saturday, June 21, 2008

www.mediafuturist.com Guess where the big opportunities are Saturday, June 21, 2008

www.mediafuturist.com A big red flag Saturday, June 21, 2008

www.mediafuturist.com We will find solutions The potential evils of an Open Network - of ‘Too Much Freedom’ - will always pale beside those of a Closed, Controlled and Authoritarian Network Saturday, June 21, 2008

www.mediafuturist.com Thanks for listening! Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com Download this pdf later today at www.mediafuturist.com Saturday, June 21, 2008

Future Of Social Media Part 2 Gerd Leonhard Presentation at Blogres Lubljana 2008

by Gerd Leonhard on Jun 21, 2008

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Future Of Social Media Part 2 Gerd Leonhard Presentation at Blogres Lubljana 2008 — Presentation Transcript

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