www.mediafuturist.com
Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
The Future of Social Media (2)
Saturday, June 21, 2008

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Gerd Leonhard
‘Follow’ me:
gerd@mediafuturist.com Twitter.com/gleonhard
Twitter.com/dailywisdoms
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Facebook: Gerd Leonhard
Futurist
Author
Blogger
Speaker and Advisor
Musician
Saturday, June 21, 2008

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we are here....
Mobility and The Social Web:
The biggest change
since Electricity
Saturday, June 21, 2008

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Saturday, June 21, 2008

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We are heading into a
Broadband Culture
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It took longer - but will explode now
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Media... www.mediafuturist.com
Broadband
Narrowband
Linear Interactive
B
O
Monologs Conversations
T
H
Ads = Content
Advertising
will
Professional Creators User & ‘Usator’ Content
C
O
Pay with cash Pay with attention
-
E
Push Marketing Pull & Attract by Merit
X
I
S
Own & restrict Share
T
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The Social Web:
Not about technology
Not about ‘selling’ (at least as the primary purpose)
Connects People (and Machines, too)
Provides unprecedented People-to-People opportunities
A huge opportunity for realizing new ideas
Saturday, June 21, 2008

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So how do YOU get attention? www.mediafuturist.com
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People pay attention when you:
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Are who you are, honestly
Write well, craft your messages: create
good content
Hone your style
Show people what you stand for
Connect to relevant people
Don’t obsess with counting clicks and
users
Note: before blogging makes $$ it is a
labor of love, for a long time
Saturday, June 21, 2008

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Music blogs are... Radio Stations
+ the next Record Labels?
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A river of connections?
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It all depends on what you like www.mediafuturist.com
...few things will fit everyone!
Saturday, June 21, 2008

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Social Media and Money?
So now, what is a ‘Sale’?
Saturday, June 21, 2008

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Connected Mobility is the major turning point
Saturday, June 21, 2008

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Think Pull
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A big difference
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OLD: People who send you stuff vs
NEW: People who you follow
Saturday, June 21, 2008

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It’s a Pull + FeedMe world
• Why should I pay attention to you?
• Are you worth my time?
• Is it worth it to download your stuff?
• Is there enough reason to receive your feed?
• Will you be careful with my attention?
• Can I trust you?
Saturday, June 21, 2008

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The biggest Paradigm Shift & Struggle:
From Control to Open
Saturday, June 21, 2008

Music: Goodbye ‘Copy’ www.mediafuturist.com
Adios to the Western Definition of Copyright as Sole Value of Music
Saturday, June 21, 2008

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Saturday, June 21, 2008

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Disconnecting people because they
download content & music is wrong.
Criminalizing 90% of the population
because of a lack of a new model to serve
them is wrong.
Exploiting market weaknesses to withhold
music or other content is wrong.
Ruthlessly capitalizing on market position
and is wrong.
Using copyright as an excuse to extort the
users and the organizations that serve
them is wrong
Saturday, June 21, 2008

Walls are crumbling everywhere
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Saturday, June 21, 2008

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We must be allowed to
play with information
and media, and to Co-
Create and Share
Culture.
Saturday, June 21, 2008

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The Culture of “Sharing” and Participation
Saturday, June 21, 2008

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Life at Google Speed
Saturday, June 21, 2008

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People...Artists....Brands that
influence Culture get Attention
Saturday, June 21, 2008

Look for the
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Web-Native
Business Idea
Saturday, June 21, 2008

Case in Point
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Saturday, June 21, 2008

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DISRUPTION
Disruption is good.
Disruption is inevitable.
Disruption is where we must to put our money.
Disruption in Media: the Creators and the
Users are taking back Control.
What do Amazon Google Nokia Sirius/XM Wordpress Linux
Skype Wikipedia Craigslist Apple Facebook Last.fm Tivo Netflix
Easyjet .... have in common?
Saturday, June 21, 2008

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Focus on disruptive ideas
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Focus on peering
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Focus on ‘Consumer 2.0’ www.mediafuturist.com
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And those 4.5 Billion people
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Is this real?
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Guess where the big opportunities are
Saturday, June 21, 2008

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A big red flag
Saturday, June 21, 2008

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We will find solutions
The potential evils of an Open Network - of ‘Too
Much Freedom’ - will always pale beside those of
a Closed, Controlled and Authoritarian Network
Saturday, June 21, 2008

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Thanks for listening!
Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
Download this pdf later today at www.mediafuturist.com
Saturday, June 21, 2008