www.mediafuturist.com




                                 Gerd Leonhard

                            gerd@mediafuturist.c...
www.mediafuturist.com

  Gerd Leonhard
                                              ‘Follow’ me:
  gerd@mediafuturist.com...
www.mediafuturist.com




       we are here....




                  Mobility and The Social Web:
                      ...
www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com




                We are heading into a
                 Broadband Culture




Saturday, June 21, ...
www.mediafuturist.com




          It took longer - but will explode now




Saturday, June 21, 2008
Media...                       www.mediafuturist.com




                                                  Broadband
     ...
www.mediafuturist.com


                          The Social Web:
   Not about technology
   Not about ‘selling’ (at least...
www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com




Saturday, June 21, 2008
So how do YOU get attention?   www.mediafuturist.com




Saturday, June 21, 2008
People pay attention when you:
                                                    www.mediafuturist.com




          Are...
www.mediafuturist.com




                          Music blogs are... Radio Stations
                            + the ne...
A river of connections?
                                                    www.mediafuturist.com




Saturday, June 21, 2008
It all depends on what you like   www.mediafuturist.com




          ...few things will fit everyone!
Saturday, June 21, ...
www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com




                Social Media and Money?




         So now, what is a ‘Sale’?
Saturday, June 21...
www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com




   Connected Mobility is the major turning point




Saturday, June 21, 2008
www.mediafuturist.com




                          Think Pull

Saturday, June 21, 2008
A big difference
                                  www.mediafuturist.com




   OLD: People who send you stuff vs
     NEW...
www.mediafuturist.com




                           It’s a Pull + FeedMe world
                          • Why should I p...
www.mediafuturist.com




        The biggest Paradigm Shift & Struggle:
                          From Control to Open


...
Music: Goodbye ‘Copy’                           www.mediafuturist.com




Adios to the Western Definition of Copyright as ...
www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com

              Disconnecting people because they
              download content & music is wrong.
  ...
Walls are crumbling everywhere
                                      www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com




                 We must be allowed to
                     play with information
              ...
www.mediafuturist.com


    The Culture of “Sharing” and Participation




Saturday, June 21, 2008
www.mediafuturist.com




                          Life at Google Speed




Saturday, June 21, 2008
www.mediafuturist.com




                          People...Artists....Brands that
         influence Culture get Attenti...
Look for the
                                           www.mediafuturist.com




                          Web-Native
   ...
Case in Point
                                          www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com




                              DISRUPTION
                                   Disruption is good.
...
www.mediafuturist.com




                          Focus on disruptive ideas




Saturday, June 21, 2008
www.mediafuturist.com




                          Focus on peering




Saturday, June 21, 2008
Focus on ‘Consumer 2.0’   www.mediafuturist.com




Saturday, June 21, 2008
www.mediafuturist.com




                          And those 4.5 Billion people




Saturday, June 21, 2008
www.mediafuturist.com




                          Is this real?




Saturday, June 21, 2008
www.mediafuturist.com




      Guess where the big opportunities are




Saturday, June 21, 2008
www.mediafuturist.com


                          A big red flag




Saturday, June 21, 2008
www.mediafuturist.com


                          We will find solutions




    The potential evils of an Open Network - ...
www.mediafuturist.com




                          Thanks for listening!
                                          Gerd L...
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Future Of Social Media Part 2 Gerd Leonhard Presentation at Blogres Lubljana 2008

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Future Of Social Media Part 2 Gerd Leonhard Presentation at Blogres Lubljana 2008

  1. 1. www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com The Future of Social Media (2) Saturday, June 21, 2008
  2. 2. www.mediafuturist.com Gerd Leonhard ‘Follow’ me: gerd@mediafuturist.com Twitter.com/gleonhard Twitter.com/dailywisdoms www.mediafuturist.com Facebook: Gerd Leonhard Futurist Author Blogger Speaker and Advisor Musician Saturday, June 21, 2008
  3. 3. www.mediafuturist.com we are here.... Mobility and The Social Web: The biggest change since Electricity Saturday, June 21, 2008
  4. 4. www.mediafuturist.com Saturday, June 21, 2008
  5. 5. www.mediafuturist.com We are heading into a Broadband Culture Saturday, June 21, 2008
  6. 6. www.mediafuturist.com It took longer - but will explode now Saturday, June 21, 2008
  7. 7. Media... www.mediafuturist.com Broadband Narrowband Linear Interactive B O Monologs Conversations T H Ads = Content Advertising will Professional Creators User & ‘Usator’ Content C O Pay with cash Pay with attention - E Push Marketing Pull & Attract by Merit X I S Own & restrict Share T Saturday, June 21, 2008
  8. 8. www.mediafuturist.com The Social Web: Not about technology Not about ‘selling’ (at least as the primary purpose) Connects People (and Machines, too) Provides unprecedented People-to-People opportunities A huge opportunity for realizing new ideas Saturday, June 21, 2008
  9. 9. www.mediafuturist.com Saturday, June 21, 2008
  10. 10. www.mediafuturist.com Saturday, June 21, 2008
  11. 11. So how do YOU get attention? www.mediafuturist.com Saturday, June 21, 2008
  12. 12. People pay attention when you: www.mediafuturist.com Are who you are, honestly Write well, craft your messages: create good content Hone your style Show people what you stand for Connect to relevant people Don’t obsess with counting clicks and users Note: before blogging makes $$ it is a labor of love, for a long time Saturday, June 21, 2008
  13. 13. www.mediafuturist.com Music blogs are... Radio Stations + the next Record Labels? Saturday, June 21, 2008
  14. 14. A river of connections? www.mediafuturist.com Saturday, June 21, 2008
  15. 15. It all depends on what you like www.mediafuturist.com ...few things will fit everyone! Saturday, June 21, 2008
  16. 16. www.mediafuturist.com Saturday, June 21, 2008
  17. 17. www.mediafuturist.com Social Media and Money? So now, what is a ‘Sale’? Saturday, June 21, 2008
  18. 18. www.mediafuturist.com Saturday, June 21, 2008
  19. 19. www.mediafuturist.com Connected Mobility is the major turning point Saturday, June 21, 2008
  20. 20. www.mediafuturist.com Think Pull Saturday, June 21, 2008
  21. 21. A big difference www.mediafuturist.com OLD: People who send you stuff vs NEW: People who you follow Saturday, June 21, 2008
  22. 22. www.mediafuturist.com It’s a Pull + FeedMe world • Why should I pay attention to you? • Are you worth my time? • Is it worth it to download your stuff? • Is there enough reason to receive your feed? • Will you be careful with my attention? • Can I trust you? Saturday, June 21, 2008
  23. 23. www.mediafuturist.com The biggest Paradigm Shift & Struggle: From Control to Open Saturday, June 21, 2008
  24. 24. Music: Goodbye ‘Copy’ www.mediafuturist.com Adios to the Western Definition of Copyright as Sole Value of Music Saturday, June 21, 2008
  25. 25. www.mediafuturist.com Saturday, June 21, 2008
  26. 26. www.mediafuturist.com Disconnecting people because they download content & music is wrong. Criminalizing 90% of the population because of a lack of a new model to serve them is wrong. Exploiting market weaknesses to withhold music or other content is wrong. Ruthlessly capitalizing on market position and is wrong. Using copyright as an excuse to extort the users and the organizations that serve them is wrong Saturday, June 21, 2008
  27. 27. Walls are crumbling everywhere www.mediafuturist.com Saturday, June 21, 2008
  28. 28. www.mediafuturist.com We must be allowed to play with information and media, and to Co- Create and Share Culture. Saturday, June 21, 2008
  29. 29. www.mediafuturist.com The Culture of “Sharing” and Participation Saturday, June 21, 2008
  30. 30. www.mediafuturist.com Life at Google Speed Saturday, June 21, 2008
  31. 31. www.mediafuturist.com People...Artists....Brands that influence Culture get Attention Saturday, June 21, 2008
  32. 32. Look for the www.mediafuturist.com Web-Native Business Idea Saturday, June 21, 2008
  33. 33. Case in Point www.mediafuturist.com Saturday, June 21, 2008
  34. 34. www.mediafuturist.com DISRUPTION Disruption is good. Disruption is inevitable. Disruption is where we must to put our money. Disruption in Media: the Creators and the Users are taking back Control. What do Amazon Google Nokia Sirius/XM Wordpress Linux Skype Wikipedia Craigslist Apple Facebook Last.fm Tivo Netflix Easyjet .... have in common? Saturday, June 21, 2008
  35. 35. www.mediafuturist.com Focus on disruptive ideas Saturday, June 21, 2008
  36. 36. www.mediafuturist.com Focus on peering Saturday, June 21, 2008
  37. 37. Focus on ‘Consumer 2.0’ www.mediafuturist.com Saturday, June 21, 2008
  38. 38. www.mediafuturist.com And those 4.5 Billion people Saturday, June 21, 2008
  39. 39. www.mediafuturist.com Is this real? Saturday, June 21, 2008
  40. 40. www.mediafuturist.com Guess where the big opportunities are Saturday, June 21, 2008
  41. 41. www.mediafuturist.com A big red flag Saturday, June 21, 2008
  42. 42. www.mediafuturist.com We will find solutions The potential evils of an Open Network - of ‘Too Much Freedom’ - will always pale beside those of a Closed, Controlled and Authoritarian Network Saturday, June 21, 2008
  43. 43. www.mediafuturist.com Thanks for listening! Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com Download this pdf later today at www.mediafuturist.com Saturday, June 21, 2008
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