Future of Public Media: Disruption and Transformation Examples (EBU Vision 2020 event in Brussels) Futurist Speaker Gerd Leonhard
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Future of Public Media: Disruption and Transformation Examples (EBU Vision 2020 event in Brussels) Futurist Speaker Gerd Leonhard

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This is the slidedeck that goes with my talk at the European Broadcasting Union Vision 2020 conference in Brussels, see http://futuristgerd.com/2013/05/03/me... for more details. Topics include: ...

This is the slidedeck that goes with my talk at the European Broadcasting Union Vision 2020 conference in Brussels, see http://futuristgerd.com/2013/05/03/me... for more details. Topics include: examples of companies innovating in times of dramatic disruption, how to better than free, paywill not paywall, and much more.

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Future of Public Media: Disruption and Transformation Examples (EBU Vision 2020 event in Brussels) Futurist Speaker Gerd Leonhard Future of Public Media: Disruption and Transformation Examples (EBU Vision 2020 event in Brussels) Futurist Speaker Gerd Leonhard Presentation Transcript

  • Disruption and Transformation: Learningsand Inspirations for Public Broadcasters
  • When Disruption is ubiquitous,Transformation becomes everyone’s job
  • Most disruptive innovation comes from the outside
  • Disruption Transformation- Books & Piracy -
  • Learning: be better than just ‘free’“Proactively delighting customersearns trust, which earns more business from thosecustomers, even in new business arenas”Jeff Bezos
  • Disruption Transformation- Social Media & TV -
  • Learning: Followthe convergence
  • Disruption Transformation- Telecom 2.0 -
  • Learning: leave silos behind
  • Disruption Transformation- Cable versus OTT -
  • Learning: taking leaps is a requirement
  • Disruption Transformation- News & Advertising -
  • Learning: even the biggest empires eventually time out
  • 14Disruption Transformation- Doctors & Medical -
  • Learning: reduce control, rely on trust, add valuesource http://www.last.fm/group/Music+is+my+boyfriend./forum/35663/_/491360/125
  • Because the Future is not a zero-sum game
  • The anti-example: the music industryWhat they did... and still do What they could have done / do now
  • Trust. Social Capital. Reputation. Likeonomics -A Broadcaster’s Future License to Operate
  • Disruption Transformation- Free vs Paid -
  • Learning: embrace what consumers actually want
  • The App Economy offers some good learnings
  • 22Yes, it is possible for broadcasters to transform, as well
  • Thanks for your time and attention!Please visit FuturistGerd.com or GerdCloud.com to download this PDF (and many others)