Future of Mobile Content (CMMA 2009 Gerd Leonhard)
by Futurist Gerd Leonhard
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This is the PDF of my presentation at CommunicAsia 2009, "The Future of Mobile Content, TV and Entertainment" . Topics: The content industries are seriously challenged by the Internet's disruptive ...
This is the PDF of my presentation at CommunicAsia 2009, "The Future of Mobile Content, TV and Entertainment" . Topics: The content industries are seriously challenged by the Internet's disruptive forces - it may have taken longer but is really hitting home now. Many trusted business models are no longer working, copyright and value traditions are being challenged, and content consumption is drastically changing, everywhere. Now that Internet access is becoming a default part of just about every mobile phone, even more drastic changes are on the horizon. Who will pay for what kind of content on mobile phones, when, why, where and how? Will mobile TV and mobile music finally take off, and what will be the future business models? Where the opportunities are and where are the minefields and myths that need to be discarded.... More details on my blog: http://tinyurl.com/npq2yt
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