This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models

1. Gerd Leonhard
Futurist, Author, CEO
The FuturesAgency
Basel, Switzerland
The Future of Media, News,
Data and the monitoring business

2. Welcome to
The future is already here!
The Networked Society

3. ☞ Networked news & Media

4. Networked Society
The future is already here!
Networked Media
Networked business

5. “Change the instruments, and you
The future is already here!
will change the entire Social
Theory that goes with them”
Bruno Latour 2009

6. Media, News.
Information. Data.
Social-Local-
Mobile (SoLoMo)

7. The future is already here!
‘SoLomo’ everywhere

8. Social Networks are the new
broadcasters

9. The future is already here!
Media ‘Business as usual’ is fading quickly

10. The future is already here!
*hat Tip to Neil perkin
Toxic Assumptions -
what was yesterday may just be... History

11. Build value around the Core

12. The future is already here!
Don’t be Like the music Business :)

13. Access not ownership

14. The future is already here!
Explosion of disruptive
habits

15. The future is already here!
The users are the content, too
‘Participation culture’

16. The future is already here!
Disrupt or be disrupted

17. The future is already here!
“It’s become very, very clear to me that
digital trumps print
and that pure digital, without any legacy costs...
massively trumps print”
— David Bradley Theatlantic

18. The future is already here!
Soon, Print is just another screen

19. The future is already here!
Media is rapidly becoming disembodied
Gazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube

20. New Interfaces
The future is already here!
Dr. Michio Kaku via Youtube

21. Print & Digital is amalgamating
The future is already here!

22. The future is already here!
From Paper Culture to
Screen Culture

23. The future is already here!
2 parallel models required...
Media Mon1toring 1.0
Media Monitoring X.0

24. The future is already here!
The total convergence of
Internet and
Television

25. The future is already here!
A huge opportunity
(imho)

26. The future is already here!
Market
Maker

27. The future is already here!
Digital media knows no silos
TV
Internet
“Social”
Radio Mobile
Print

28. The future is already here!

29. The future is already here!
Pay-will
not Pay-wall:)

30. The future is already here!

31. The future is already here!
Relevance not Noise

32. The future is already here!
Data-Driven Business Models :)

33. The future is already here!
New technologies. New Data.
New Models

34. The future is already here!

35. Trust & Reputation monitoring
*Hat-tip to Rachel Botsman ‘collaborative consumption’

36. Freemium
The future is already here!
can be a very powerful model

37. If one of your missions is to make data
tangible...

38. The future is already here!
Helping your clients to really
understand things

39. “make
sense of
Information”

40. The future is already here!
Going way beyond the obvious will be crucial

41. The future is already here!
Monitoring
Data &
Information
Management
Business

42. RealTime

43. Cross-platform

44. newly & truly
Intelligent

45. newly & truly
Intelligent

46. The future is already here!
Technology is forcing us to create new
Ecosystems

47. APIs are an expression of inevitable
The future is already here!
interdependence

48. “Creativity is the
residue of
time wasted”
*Albert Einstein

49. Summary - Things to remember :)

50. The future is already here!
Thanks for
your time!
mediafuturist.com
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gerdtube.com (video)
slideshare.net/gleonhard
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