• Email
  • Like
  • Save
  • Private Content
  • Embed
 
« ‹ › »
   
Futurist Gerd Leonhard + Follow Processing...

The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference)

by on Oct 04, 2012

  • 5,731 views

This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring ...

This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel

27 Embeds 2,025

http://www.marketobservation.com 792
http://www.thefuturesagency.com 550
http://www.diplomacy.edu 156
http://www.mediafuturist.com 127
http://derfuturist.com 89
http://abetterpeople.com 78
http://www.futureof.biz 76
http://www.tst.diplomacy.edu 62
http://futuristgerd.com 33
http://www.typepad.com 17
https://twitter.com 10
http://www.linkedin.com 7
http://www.tumblr.com 5
http://www.mtl-carteblanche.com 5
http://translate.googleusercontent.com 3
http://www.futuristgerd.com 3
http://www.gerdfuturist.com 2
http://ranksit.com 1
http://twitter.com 1
http://thisninja 1
https://si0.twimg.com 1
http://www.mefeedia.com 1
http://www.humanfuturist.com 1
http://www.egotoeco.org 1
http://translate.yandex.net 1
http://diplomacy.edu 1
http://abtasty.com 1

More...

Statistics

Likes
13
Downloads
116
Comments
2
Embed Views
2,025
Views on SlideShare
3,706
Total Views
5,731

1–2 of 2 previous next

  • gleonhard Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency Otherwise, try this one: Futurists and speakers Ross Dawson and Gerd Leonhard talk about about the future of newspapers. Recorded in Sydney July 1st, 2011. More details on Ross's blog at http://gerd.fm/oim0e4 Here are a few notes from our conversation: * When I released my Newspaper Extinction Timeline, chronicling when newspapers would become irrelevant in each country around the world, it received a heated response. * Are we interested in news, or in paper? * We are now able to get rid of the printing and physical distribution, which can be up to 80% of the costs of creating newspapers and magazines, with significant environmental benefitsl * The newspaper industry may not die but it certainly won't grow, but the news business can and probably will grow. * The future of 'news-on-paper' is not nearly as interesting as the future of news -- this is a far richer subject in terms of distribution, the role of journalists, the filtering of news and so on. * A key issue is how similar or individual to others is the news we get. * The far broader participation in content creation and resulting flood of content means we need professional editing and filtering. * Print has been largely paid for by third-parties -- advertisers -- and that ecosystem has not fully developed in the online world. * The long tail makes the overall market larger by accessing new markets that were not feasible before. * Scaling costs commensurate with revenues in smaller markets brings out the potential for publishers to create multi-niche strategies. * People need to see value before paying -- for example in curation in specific sectors such as finance. * Aggregators such as Flipboard could become a sector as big as cable TV. * Murdoch's iPad venture The Daily brings out the issue of whether people truly want a single editorial/ curation perspective, or rather multiple perspectives. * Aggregation is a dirty word in the media industry, yet it is where much of the value resides to the consumer. * The future is in ecosystems rather than 'egosystems' that are focused on an individual news system. There will still be egosystems, but far fewer than before. * The transition to a new and undefined ecosystem is painful and challenging, but people want news and often are prepared to pay for it in various forms.
    7 months ago
    Are you sure you want to
  • gleonhard Futurist Gerd Leonhard, Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at The Futures Agency If you speak German, check out this video
    7 months ago
    Are you sure you want to
Post Comment
Edit your comment

The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference) The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference) Presentation Transcript