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Gerd Leonhard         Futurist, Author, CEO            The FuturesAgency            Basel, SwitzerlandThe Future of Media,...
Welcome toThe future is already here!The Networked Society
☞ Networked   news & Media
Networked SocietyThe future is already here!                               Networked Media                                ...
“Change the instruments, and youThe future is already here!                               will change the entire Social   ...
Media, News.         Information. Data.Social-Local-Mobile (SoLoMo)
The future is already here!                  ‘SoLomo’ everywhere
Social Networks are the new broadcasters
The future is already here!                              Media ‘Business as usual’ is fading quickly
The future is already here!                              *hat Tip to Neil perkin                              Toxic Assump...
Build value around the Core
The future is already here!                              Don’t be Like the music Business :)
Access not ownership
The future is already here!                              Explosion of disruptive                                 habits
The future is already here!                              The users are the content, too                                   ...
The future is already here!                   Disrupt or be disrupted
The future is already here! “It’s become very, very clear to me that                                 digital trumps printa...
The future is already here!                              Soon, Print is just another screen
The future is already here!                              Media is rapidly becoming disembodied                            ...
New InterfacesThe future is already here!                              Dr. Michio Kaku via Youtube
Print & Digital is amalgamating The future is already here!
The future is already here!                           From Paper Culture toScreen Culture
The future is already here!                              2 parallel models required...                                 Med...
The future is already here!                              The total convergence of                              Internet an...
The future is already here!                    A huge opportunity                    (imho)
The future is already here!        MarketMaker
The future is already here!Digital media knows no silos TV                                Internet                        ...
The future is already here!
The future is already here!                            Pay-will           not Pay-wall:)
The future is already here!
The future is already here!                  Relevance not Noise
The future is already here!                              Data-Driven Business Models :)
The future is already here!                              New technologies. New Data.                                 New M...
The future is already here!
Trust & Reputation monitoring      *Hat-tip to Rachel Botsman ‘collaborative consumption’
Freemium  The future is already here!can be a very powerful model
If one of your missions is to make data    tangible...
The future is already here!                              Helping your clients to really                              under...
“make  sense ofInformation”
The future is already here!                              Going way beyond the obvious will be crucial
The future is already here!                              Monitoring                               Data &                  ...
RealTime
Cross-platform
newly & truly Intelligent
newly & truly Intelligent
The future is already here!                              Technology is forcing us to create new                           ...
APIs are an expression of inevitableThe future is already here!                               interdependence
“Creativity is the   residue of  time wasted”   *Albert Einstein
Summary - Things to remember :)
The future is already here!                              Thanks for                              your time!               ...
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The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference)

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This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models

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  • Otherwise, try this one:

    Futurists and speakers Ross Dawson and Gerd Leonhard talk about about the future of newspapers. Recorded in Sydney July 1st, 2011. More details on Ross's blog at http://gerd.fm/oim0e4 Here are a few notes from our conversation:

    * When I released my Newspaper Extinction Timeline, chronicling when newspapers would become irrelevant in each country around the world, it received a heated response.
    * Are we interested in news, or in paper?
    * We are now able to get rid of the printing and physical distribution, which can be up to 80% of the costs of creating newspapers and magazines, with significant environmental benefitsl
    * The newspaper industry may not die but it certainly won't grow, but the news business can and probably will grow.
    * The future of 'news-on-paper' is not nearly as interesting as the future of news -- this is a far richer subject in terms of distribution, the role of journalists, the filtering of news and so on.
    * A key issue is how similar or individual to others is the news we get.
    * The far broader participation in content creation and resulting flood of content means we need professional editing and filtering.
    * Print has been largely paid for by third-parties -- advertisers -- and that ecosystem has not fully developed in the online world.
    * The long tail makes the overall market larger by accessing new markets that were not feasible before.
    * Scaling costs commensurate with revenues in smaller markets brings out the potential for publishers to create multi-niche strategies.
    * People need to see value before paying -- for example in curation in specific sectors such as finance.
    * Aggregators such as Flipboard could become a sector as big as cable TV.
    * Murdoch's iPad venture The Daily brings out the issue of whether people truly want a single editorial/ curation perspective, or rather multiple perspectives.
    * Aggregation is a dirty word in the media industry, yet it is where much of the value resides to the consumer.
    * The future is in ecosystems rather than 'egosystems' that are focused on an individual news system. There will still be egosystems, but far fewer than before.
    * The transition to a new and undefined ecosystem is painful and challenging, but people want news and often are prepared to pay for it in various forms.

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Transcript of "The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference)"

  1. 1. Gerd Leonhard Futurist, Author, CEO The FuturesAgency Basel, SwitzerlandThe Future of Media, News, Data and the monitoring business
  2. 2. Welcome toThe future is already here!The Networked Society
  3. 3. ☞ Networked news & Media
  4. 4. Networked SocietyThe future is already here! Networked Media Networked business
  5. 5. “Change the instruments, and youThe future is already here! will change the entire Social Theory that goes with them” Bruno Latour 2009
  6. 6. Media, News. Information. Data.Social-Local-Mobile (SoLoMo)
  7. 7. The future is already here! ‘SoLomo’ everywhere
  8. 8. Social Networks are the new broadcasters
  9. 9. The future is already here! Media ‘Business as usual’ is fading quickly
  10. 10. The future is already here! *hat Tip to Neil perkin Toxic Assumptions - what was yesterday may just be... History
  11. 11. Build value around the Core
  12. 12. The future is already here! Don’t be Like the music Business :)
  13. 13. Access not ownership
  14. 14. The future is already here! Explosion of disruptive habits
  15. 15. The future is already here! The users are the content, too ‘Participation culture’
  16. 16. The future is already here! Disrupt or be disrupted
  17. 17. The future is already here! “It’s become very, very clear to me that digital trumps printand that pure digital, without any legacy costs... massively trumps print” — David Bradley Theatlantic
  18. 18. The future is already here! Soon, Print is just another screen
  19. 19. The future is already here! Media is rapidly becoming disembodied Gazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube
  20. 20. New InterfacesThe future is already here! Dr. Michio Kaku via Youtube
  21. 21. Print & Digital is amalgamating The future is already here!
  22. 22. The future is already here! From Paper Culture toScreen Culture
  23. 23. The future is already here! 2 parallel models required... Media Mon1toring 1.0 Media Monitoring X.0
  24. 24. The future is already here! The total convergence of Internet and Television
  25. 25. The future is already here! A huge opportunity (imho)
  26. 26. The future is already here! MarketMaker
  27. 27. The future is already here!Digital media knows no silos TV Internet “Social” Radio Mobile Print
  28. 28. The future is already here!
  29. 29. The future is already here! Pay-will not Pay-wall:)
  30. 30. The future is already here!
  31. 31. The future is already here! Relevance not Noise
  32. 32. The future is already here! Data-Driven Business Models :)
  33. 33. The future is already here! New technologies. New Data. New Models
  34. 34. The future is already here!
  35. 35. Trust & Reputation monitoring *Hat-tip to Rachel Botsman ‘collaborative consumption’
  36. 36. Freemium The future is already here!can be a very powerful model
  37. 37. If one of your missions is to make data tangible...
  38. 38. The future is already here! Helping your clients to really understand things
  39. 39. “make sense ofInformation”
  40. 40. The future is already here! Going way beyond the obvious will be crucial
  41. 41. The future is already here! Monitoring Data & Information Management Business
  42. 42. RealTime
  43. 43. Cross-platform
  44. 44. newly & truly Intelligent
  45. 45. newly & truly Intelligent
  46. 46. The future is already here! Technology is forcing us to create new Ecosystems
  47. 47. APIs are an expression of inevitableThe future is already here! interdependence
  48. 48. “Creativity is the residue of time wasted” *Albert Einstein
  49. 49. Summary - Things to remember :)
  50. 50. The future is already here! Thanks for your time! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Download:G N : D E S I Futurist App

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