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The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference)
 

The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference)

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This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring ...

This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models

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    Futurists and speakers Ross Dawson and Gerd Leonhard talk about about the future of newspapers. Recorded in Sydney July 1st, 2011. More details on Ross's blog at http://gerd.fm/oim0e4 Here are a few notes from our conversation:

    * When I released my Newspaper Extinction Timeline, chronicling when newspapers would become irrelevant in each country around the world, it received a heated response.
    * Are we interested in news, or in paper?
    * We are now able to get rid of the printing and physical distribution, which can be up to 80% of the costs of creating newspapers and magazines, with significant environmental benefitsl
    * The newspaper industry may not die but it certainly won't grow, but the news business can and probably will grow.
    * The future of 'news-on-paper' is not nearly as interesting as the future of news -- this is a far richer subject in terms of distribution, the role of journalists, the filtering of news and so on.
    * A key issue is how similar or individual to others is the news we get.
    * The far broader participation in content creation and resulting flood of content means we need professional editing and filtering.
    * Print has been largely paid for by third-parties -- advertisers -- and that ecosystem has not fully developed in the online world.
    * The long tail makes the overall market larger by accessing new markets that were not feasible before.
    * Scaling costs commensurate with revenues in smaller markets brings out the potential for publishers to create multi-niche strategies.
    * People need to see value before paying -- for example in curation in specific sectors such as finance.
    * Aggregators such as Flipboard could become a sector as big as cable TV.
    * Murdoch's iPad venture The Daily brings out the issue of whether people truly want a single editorial/ curation perspective, or rather multiple perspectives.
    * Aggregation is a dirty word in the media industry, yet it is where much of the value resides to the consumer.
    * The future is in ecosystems rather than 'egosystems' that are focused on an individual news system. There will still be egosystems, but far fewer than before.
    * The transition to a new and undefined ecosystem is painful and challenging, but people want news and often are prepared to pay for it in various forms.

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    The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference) The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FIBEP Krakow 2012 conference) Presentation Transcript

    • Gerd Leonhard Futurist, Author, CEO The FuturesAgency Basel, SwitzerlandThe Future of Media, News, Data and the monitoring business
    • Welcome toThe future is already here!The Networked Society
    • ☞ Networked news & Media
    • Networked SocietyThe future is already here! Networked Media Networked business
    • “Change the instruments, and youThe future is already here! will change the entire Social Theory that goes with them” Bruno Latour 2009
    • Media, News. Information. Data.Social-Local-Mobile (SoLoMo)
    • The future is already here! ‘SoLomo’ everywhere
    • Social Networks are the new broadcasters
    • The future is already here! Media ‘Business as usual’ is fading quickly
    • The future is already here! *hat Tip to Neil perkin Toxic Assumptions - what was yesterday may just be... History
    • Build value around the Core
    • The future is already here! Don’t be Like the music Business :)
    • Access not ownership
    • The future is already here! Explosion of disruptive habits
    • The future is already here! The users are the content, too ‘Participation culture’
    • The future is already here! Disrupt or be disrupted
    • The future is already here! “It’s become very, very clear to me that digital trumps printand that pure digital, without any legacy costs... massively trumps print” — David Bradley Theatlantic
    • The future is already here! Soon, Print is just another screen
    • The future is already here! Media is rapidly becoming disembodied Gazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube
    • New InterfacesThe future is already here! Dr. Michio Kaku via Youtube
    • Print & Digital is amalgamating The future is already here!
    • The future is already here! From Paper Culture toScreen Culture
    • The future is already here! 2 parallel models required... Media Mon1toring 1.0 Media Monitoring X.0
    • The future is already here! The total convergence of Internet and Television
    • The future is already here! A huge opportunity (imho)
    • The future is already here! MarketMaker
    • The future is already here!Digital media knows no silos TV Internet “Social” Radio Mobile Print
    • The future is already here!
    • The future is already here! Pay-will not Pay-wall:)
    • The future is already here!
    • The future is already here! Relevance not Noise
    • The future is already here! Data-Driven Business Models :)
    • The future is already here! New technologies. New Data. New Models
    • The future is already here!
    • Trust & Reputation monitoring *Hat-tip to Rachel Botsman ‘collaborative consumption’
    • Freemium The future is already here!can be a very powerful model
    • If one of your missions is to make data tangible...
    • The future is already here! Helping your clients to really understand things
    • “make sense ofInformation”
    • The future is already here! Going way beyond the obvious will be crucial
    • The future is already here! Monitoring Data & Information Management Business
    • RealTime
    • Cross-platform
    • newly & truly Intelligent
    • newly & truly Intelligent
    • The future is already here! Technology is forcing us to create new Ecosystems
    • APIs are an expression of inevitableThe future is already here! interdependence
    • “Creativity is the residue of time wasted” *Albert Einstein
    • Summary - Things to remember :)
    • The future is already here! Thanks for your time! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Download:G N : D E S I Futurist App