Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event
Upcoming SlideShare
Loading in...5
×
 

Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event

on

  • 6,474 views

A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp

A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp

Statistics

Views

Total Views
6,474
Views on SlideShare
4,605
Embed Views
1,869

Actions

Likes
7
Downloads
160
Comments
2

21 Embeds 1,869

http://www.mediafuturist.com 1458
http://flatworldbusiness.wordpress.com 348
http://gerdleonhard.typepad.com 24
http://sunspace.sunderland.ac.uk 9
http://paper.li 5
http://www.thefuturesagency.com 5
http://translate.googleusercontent.com 4
http://proxy.mobile.conduit-services.com 2
http://www.futuristgerd.com 2
http://sunspace.sunderland.ac.uk:80 1
http://www.linkedin.com 1
http://www.futuristgerd.dreamhosters.com 1
http://translate.yandex.net 1
http://www.hanrss.com 1
http://www.netvibes.com 1
url_unknown 1
http://mtl-carteblanche.com 1
http://feeds.feedburner.com 1
http://btoone.com 1
http://vista.sunderland.ac.uk 1
http://webcache.googleusercontent.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event Presentation Transcript

  • The Future of the Content and Media Industries: New Business Models and OpportunitiesGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
  • You ain’t seen nothing yet...
  • Broadband will revolutionize Broadcast
  • Welcome to the Networked Society
  • Pervasive connectivity ≈ radical consumer empowermentSource: Slideshare.net
  • Companies lose control of their customers - or their markets - when new technologies - and the resulting new behaviors -enable them to interact on their own terms Source: Slideshare.net
  • User empowerment everywhere
  • Real-Time. Social. Mobile. Open.
  • Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"
  • Meta-Content is becoming increasingly valuable
  • And Data is the new Oil. Image licensed from sevensheaven.nl
  • It’s all about Data: getting it, refining it, using it, sharing it - with Permission c ono my l edg ee K now So cia lc om me rce
  • Broadcast culture: disconnected, walled, centralized: Traditional telcos, legacy media, Network-TV...
  • The Half-Life of Domination is shrinking (hat tip to Techcrunch)
  • Hyper-connected, mobile, social: Broadband Culture Source: Ars Electronica 2008
  • The future of content & media:Interconnected business models
  • Interconnected business models: source: slideshare: Tarina
  • Advertising Content DeviceTelecom Makers
  • • Feels Like Free• Freemium• Pay with Attention
  • Social Networks are the new Broadcasters Source: BusinessInsider.com
  • Brands become Publishers, looking to go direct
  • Telco 2.0: To do nothing is not an optionAs Network traffic explodes, Telecoms must engage with content, media and advertising
  • As Network traffic explodes, Telecoms must engage with content, media and advertisingMusic 2.0: Cloud Access. Flat-rated. Bundled Source: PaidContent.org
  • Piracy = Marketagain Piracy: think Failure.
  • Selling ‘copies of content’ is the past Source: Kevin Kelly TheTechnium
  • All digital content moves into the cloudImage licensed from Sevensheaven.nl
  • Digital Natives: Information flowswhen where how, and from whom it is needed
  • Source: Brian Newman via Slideshare
  • The Future of Digital Content: Open Mobile Connected Collaborative Cross - Media Interdependent
  • Learning from the music industry: refusal to adapt is deadly
  • Over-the-Top TV competes for our attention - and Social TV is next
  • Access (to the cloud) is the new copy
  • The future £$€: connecting the cloud and the crowd
  • Forget most of what you know about Advertising - the future will be quite different
  • Digital Advertising will pay for a lot of ‘free’ content
  • A big challenge: Privacy becomes Publicy
  • Unintended consequences are part of the process
  • A quick summary: the future of media
  • So....
  • @gleonhard on Twitter, Facebook, Youtube...
  • Media Futurist iPhone / Android Apps www.mediafuturist.com @gleonhard