Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event

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A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp

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Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event

  1. 1. The Future of the Content and Media Industries: New Business Models and OpportunitiesGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
  2. 2. You ain’t seen nothing yet...
  3. 3. Broadband will revolutionize Broadcast
  4. 4. Welcome to the Networked Society
  5. 5. Pervasive connectivity ≈ radical consumer empowermentSource: Slideshare.net
  6. 6. Companies lose control of their customers - or their markets - when new technologies - and the resulting new behaviors -enable them to interact on their own terms Source: Slideshare.net
  7. 7. User empowerment everywhere
  8. 8. Real-Time. Social. Mobile. Open.
  9. 9. Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"
  10. 10. Meta-Content is becoming increasingly valuable
  11. 11. And Data is the new Oil. Image licensed from sevensheaven.nl
  12. 12. It’s all about Data: getting it, refining it, using it, sharing it - with Permission c ono my l edg ee K now So cia lc om me rce
  13. 13. Broadcast culture: disconnected, walled, centralized: Traditional telcos, legacy media, Network-TV...
  14. 14. The Half-Life of Domination is shrinking (hat tip to Techcrunch)
  15. 15. Hyper-connected, mobile, social: Broadband Culture Source: Ars Electronica 2008
  16. 16. The future of content & media:Interconnected business models
  17. 17. Interconnected business models: source: slideshare: Tarina
  18. 18. Advertising Content DeviceTelecom Makers
  19. 19. • Feels Like Free• Freemium• Pay with Attention
  20. 20. Social Networks are the new Broadcasters Source: BusinessInsider.com
  21. 21. Brands become Publishers, looking to go direct
  22. 22. Telco 2.0: To do nothing is not an optionAs Network traffic explodes, Telecoms must engage with content, media and advertising
  23. 23. As Network traffic explodes, Telecoms must engage with content, media and advertisingMusic 2.0: Cloud Access. Flat-rated. Bundled Source: PaidContent.org
  24. 24. Piracy = Marketagain Piracy: think Failure.
  25. 25. Selling ‘copies of content’ is the past Source: Kevin Kelly TheTechnium
  26. 26. All digital content moves into the cloudImage licensed from Sevensheaven.nl
  27. 27. Digital Natives: Information flowswhen where how, and from whom it is needed
  28. 28. Source: Brian Newman via Slideshare
  29. 29. The Future of Digital Content: Open Mobile Connected Collaborative Cross - Media Interdependent
  30. 30. Learning from the music industry: refusal to adapt is deadly
  31. 31. Over-the-Top TV competes for our attention - and Social TV is next
  32. 32. Access (to the cloud) is the new copy
  33. 33. The future £$€: connecting the cloud and the crowd
  34. 34. Forget most of what you know about Advertising - the future will be quite different
  35. 35. Digital Advertising will pay for a lot of ‘free’ content
  36. 36. A big challenge: Privacy becomes Publicy
  37. 37. Unintended consequences are part of the process
  38. 38. A quick summary: the future of media
  39. 39. So....
  40. 40. @gleonhard on Twitter, Facebook, Youtube...
  41. 41. Media Futurist iPhone / Android Apps www.mediafuturist.com @gleonhard

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