Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event

The Future of the Content and Media Industries: New Business Models and OpportunitiesGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com

You ain’t seen nothing yet...

Broadband will revolutionize Broadcast

Welcome to the Networked Society

Pervasive connectivity ≈ radical consumer empowermentSource: Slideshare.net

Companies lose control of their customers - or their markets - when new technologies - and the resulting new behaviors -enable them to interact on their own terms Source: Slideshare.net

User empowerment everywhere

Real-Time. Social. Mobile. Open.

Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"

Meta-Content is becoming increasingly valuable

And Data is the new Oil. Image licensed from sevensheaven.nl

It’s all about Data: getting it, refining it, using it, sharing it - with Permission c ono my l edg ee K now So cia lc om me rce

Broadcast culture: disconnected, walled, centralized: Traditional telcos, legacy media, Network-TV...

The Half-Life of Domination is shrinking (hat tip to Techcrunch)

Hyper-connected, mobile, social: Broadband Culture Source: Ars Electronica 2008

The future of content & media:Interconnected business models

Interconnected business models: source: slideshare: Tarina

Advertising Content DeviceTelecom Makers

• Feels Like Free• Freemium• Pay with Attention

Social Networks are the new Broadcasters Source: BusinessInsider.com

Brands become Publishers, looking to go direct

Telco 2.0: To do nothing is not an optionAs Network traffic explodes, Telecoms must engage with content, media and advertising

As Network traffic explodes, Telecoms must engage with content, media and advertisingMusic 2.0: Cloud Access. Flat-rated. Bundled Source: PaidContent.org

Piracy = Marketagain Piracy: think Failure.

Selling ‘copies of content’ is the past Source: Kevin Kelly TheTechnium

All digital content moves into the cloudImage licensed from Sevensheaven.nl

Digital Natives: Information flowswhen where how, and from whom it is needed

Source: Brian Newman via Slideshare

The Future of Digital Content: Open Mobile Connected Collaborative Cross - Media Interdependent

Learning from the music industry: refusal to adapt is deadly

Over-the-Top TV competes for our attention - and Social TV is next

Access (to the cloud) is the new copy

The future £$€: connecting the cloud and the crowd

Forget most of what you know about Advertising - the future will be quite different

Digital Advertising will pay for a lot of ‘free’ content

A big challenge: Privacy becomes Publicy

Unintended consequences are part of the process

A quick summary: the future of media

So....

@gleonhard on Twitter, Facebook, Youtube...

Media Futurist iPhone / Android Apps www.mediafuturist.com @gleonhard

http://www.mediafuturist.com	1413
http://flatworldbusiness.wordpress.com	217
http://gerdleonhard.typepad.com	24
http://sunspace.sunderland.ac.uk	9
http://www.thefuturesagency.com	5
http://paper.li	5
http://translate.googleusercontent.com	4
http://proxy.mobile.conduit-services.com	2
http://mtl-carteblanche.com	1
url_unknown	1
http://sunspace.sunderland.ac.uk:80	1
http://vista.sunderland.ac.uk	1
http://btoone.com	1
http://feeds.feedburner.com	1
http://www.netvibes.com	1
http://webcache.googleusercontent.com	1
http://www.hanrss.com	1
http://translate.yandex.net	1

Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event

by Gerd Leonhard on Dec 06, 2010

Accessibility

Tags

Upload Details

Usage Rights

18 Embeds 1,689

Statistics

Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event — Presentation Transcript