Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event
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Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event



A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp

A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp



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Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event Presentation Transcript

  • 1. The Future of the Content and Media Industries: New Business Models and OpportunitiesGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
  • 2. You ain’t seen nothing yet...
  • 3. Broadband will revolutionize Broadcast
  • 4. Welcome to the Networked Society
  • 5. Pervasive connectivity ≈ radical consumer empowermentSource: Slideshare.net
  • 6. Companies lose control of their customers - or their markets - when new technologies - and the resulting new behaviors -enable them to interact on their own terms Source: Slideshare.net
  • 7. User empowerment everywhere
  • 8. Real-Time. Social. Mobile. Open.
  • 9. Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"
  • 10. Meta-Content is becoming increasingly valuable
  • 11. And Data is the new Oil. Image licensed from sevensheaven.nl
  • 12. It’s all about Data: getting it, refining it, using it, sharing it - with Permission c ono my l edg ee K now So cia lc om me rce
  • 13. Broadcast culture: disconnected, walled, centralized: Traditional telcos, legacy media, Network-TV...
  • 14. The Half-Life of Domination is shrinking (hat tip to Techcrunch)
  • 15. Hyper-connected, mobile, social: Broadband Culture Source: Ars Electronica 2008
  • 16. The future of content & media:Interconnected business models
  • 17. Interconnected business models: source: slideshare: Tarina
  • 18. Advertising Content DeviceTelecom Makers
  • 19. • Feels Like Free• Freemium• Pay with Attention
  • 20. Social Networks are the new Broadcasters Source: BusinessInsider.com
  • 21. Brands become Publishers, looking to go direct
  • 22. Telco 2.0: To do nothing is not an optionAs Network traffic explodes, Telecoms must engage with content, media and advertising
  • 23. As Network traffic explodes, Telecoms must engage with content, media and advertisingMusic 2.0: Cloud Access. Flat-rated. Bundled Source: PaidContent.org
  • 24. Piracy = Marketagain Piracy: think Failure.
  • 25. Selling ‘copies of content’ is the past Source: Kevin Kelly TheTechnium
  • 26. All digital content moves into the cloudImage licensed from Sevensheaven.nl
  • 27. Digital Natives: Information flowswhen where how, and from whom it is needed
  • 28. Source: Brian Newman via Slideshare
  • 29. The Future of Digital Content: Open Mobile Connected Collaborative Cross - Media Interdependent
  • 30. Learning from the music industry: refusal to adapt is deadly
  • 31. Over-the-Top TV competes for our attention - and Social TV is next
  • 32. Access (to the cloud) is the new copy
  • 33. The future £$€: connecting the cloud and the crowd
  • 34. Forget most of what you know about Advertising - the future will be quite different
  • 35. Digital Advertising will pay for a lot of ‘free’ content
  • 36. A big challenge: Privacy becomes Publicy
  • 37. Unintended consequences are part of the process
  • 38. A quick summary: the future of media
  • 39. So....
  • 40. @gleonhard on Twitter, Facebook, Youtube...
  • 41. Media Futurist iPhone / Android Apps www.mediafuturist.com @gleonhard