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Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event
 

Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event

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A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp

A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.asp

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    Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event Future of Media: Gerd Leonhard @ICTQatar ConnectedSpeakers Event Presentation Transcript

    • The Future of the Content and Media Industries: New Business Models and OpportunitiesGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
    • You ain’t seen nothing yet...
    • Broadband will revolutionize Broadcast
    • Welcome to the Networked Society
    • Pervasive connectivity ≈ radical consumer empowermentSource: Slideshare.net
    • Companies lose control of their customers - or their markets - when new technologies - and the resulting new behaviors -enable them to interact on their own terms Source: Slideshare.net
    • User empowerment everywhere
    • Real-Time. Social. Mobile. Open.
    • Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"
    • Meta-Content is becoming increasingly valuable
    • And Data is the new Oil. Image licensed from sevensheaven.nl
    • It’s all about Data: getting it, refining it, using it, sharing it - with Permission c ono my l edg ee K now So cia lc om me rce
    • Broadcast culture: disconnected, walled, centralized: Traditional telcos, legacy media, Network-TV...
    • The Half-Life of Domination is shrinking (hat tip to Techcrunch)
    • Hyper-connected, mobile, social: Broadband Culture Source: Ars Electronica 2008
    • The future of content & media:Interconnected business models
    • Interconnected business models: source: slideshare: Tarina
    • Advertising Content DeviceTelecom Makers
    • • Feels Like Free• Freemium• Pay with Attention
    • Social Networks are the new Broadcasters Source: BusinessInsider.com
    • Brands become Publishers, looking to go direct
    • Telco 2.0: To do nothing is not an optionAs Network traffic explodes, Telecoms must engage with content, media and advertising
    • As Network traffic explodes, Telecoms must engage with content, media and advertisingMusic 2.0: Cloud Access. Flat-rated. Bundled Source: PaidContent.org
    • Piracy = Marketagain Piracy: think Failure.
    • Selling ‘copies of content’ is the past Source: Kevin Kelly TheTechnium
    • All digital content moves into the cloudImage licensed from Sevensheaven.nl
    • Digital Natives: Information flowswhen where how, and from whom it is needed
    • Source: Brian Newman via Slideshare
    • The Future of Digital Content: Open Mobile Connected Collaborative Cross - Media Interdependent
    • Learning from the music industry: refusal to adapt is deadly
    • Over-the-Top TV competes for our attention - and Social TV is next
    • Access (to the cloud) is the new copy
    • The future £$€: connecting the cloud and the crowd
    • Forget most of what you know about Advertising - the future will be quite different
    • Digital Advertising will pay for a lot of ‘free’ content
    • A big challenge: Privacy becomes Publicy
    • Unintended consequences are part of the process
    • A quick summary: the future of media
    • So....
    • @gleonhard on Twitter, Facebook, Youtube...
    • Media Futurist iPhone / Android Apps www.mediafuturist.com @gleonhard