Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

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My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html

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Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

  1. 1. Die Zukunft der Medien From EgoSystem to ECOSystem: The Future of Business, Culture, Media Gerd Content Media Futurist and Leonhard, CEO Gerd Leonhard Media Futurist / The Futures Agency
  2. 2. Drastic user empowerment means businesses must collaborate... or perish Gerd Leonhard Media Futurist / The Futures Agency
  3. 3. Broadcast and Broadband Network and Networked Gerd Leonhard Media Futurist / The Futures Agency
  4. 4. War of the Worlds... Ego versus Eco. Closed vs Open Gerd Leonhard Media Futurist / The Futures Agency
  5. 5. Ego Eco Gerd Leonhard Media Futurist / The Futures Agency
  6. 6. Ego Eco Less connected, Hyper-connected and walled-in, self-sufficient interdependent Proudly Not invented here found elsewhere (PFE) Return on Investment Return on Engagement Closed Open *amap Control Trust Fear Confidence Gerd Leonhard Media Futurist / The Futures Agency
  7. 7. Yes, EgoSystems can - and do - work. ... but this may be the last good example for it Gerd Leonhard Media Futurist / The Futures Agency
  8. 8. In the past, power was about what you can control hat-tip to Umair Haque In the future, power is about what you can unleash! Gerd Leonhard Media Futurist / The Futures Agency
  9. 9. Not protection but engagement Gerd Leonhard Media Futurist / The Futures Agency
  10. 10. Totally the wrong question... Gerd Leonhard Media Futurist / The Futures Agency
  11. 11. The Ego versus Eco Wars Gerd Leonhard Media Futurist / The Futures Agency
  12. 12. Source: Hugh MacLeod Gerd Leonhard Media Futurist / The Futures Agency
  13. 13. We may really need this...! Gerd Leonhard Media Futurist / The Futures Agency
  14. 14. Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful. Gerd Leonhard Media Futurist / The Futures Agency
  15. 15. Switching from Ego to Eco: Brazil...? Gerd Leonhard Media Futurist / The Futures Agency
  16. 16. Brazil: $1.50 per month to solve music ‘piracy’ Gerd Leonhard Media Futurist / The Futures Agency
  17. 17. A New Social Contract Gerd Leonhard Media Futurist / The Futures Agency
  18. 18. Ego …………………………………………Eco Branding becomes “Banding” Gerd Leonhard Media Futurist / The Futures Agency
  19. 19. Ego …………………………………………Eco Not watering cans but sprinkler systems...! Gerd Leonhard Media Futurist / The Futures Agency
  20. 20. Social media confronts us with the ‘ecosystem logic’ Gerd Leonhard Media Futurist / The Futures Agency
  21. 21. Ego …………………………………………Eco The Future: Masses of Niches *and hits in Niches! Gerd Leonhard Media Futurist / The Futures Agency
  22. 22. Some interesting ecosystem examples Gerd Leonhard Media Futurist / The Futures Agency
  23. 23. It is becoming less and less feasible to ‘prosper alone’ Gerd Leonhard Media Futurist / The Futures Agency
  24. 24. My big do Gerd Leonhard Media Futurist / The Futures Agency
  25. 25. My small do Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency

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