Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010
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Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

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My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at ...

My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html

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Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010 Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010 Presentation Transcript

  • Die Zukunft der Medien From EgoSystem to ECOSystem: The Future of Business, Culture, Media Gerd Content Media Futurist and Leonhard, CEO Gerd Leonhard Media Futurist / The Futures Agency
  • Drastic user empowerment means businesses must collaborate... or perish Gerd Leonhard Media Futurist / The Futures Agency
  • Broadcast and Broadband Network and Networked Gerd Leonhard Media Futurist / The Futures Agency
  • War of the Worlds... Ego versus Eco. Closed vs Open Gerd Leonhard Media Futurist / The Futures Agency
  • Ego Eco Gerd Leonhard Media Futurist / The Futures Agency
  • Ego Eco Less connected, Hyper-connected and walled-in, self-sufficient interdependent Proudly Not invented here found elsewhere (PFE) Return on Investment Return on Engagement Closed Open *amap Control Trust Fear Confidence Gerd Leonhard Media Futurist / The Futures Agency
  • Yes, EgoSystems can - and do - work. ... but this may be the last good example for it Gerd Leonhard Media Futurist / The Futures Agency
  • In the past, power was about what you can control hat-tip to Umair Haque In the future, power is about what you can unleash! Gerd Leonhard Media Futurist / The Futures Agency
  • Not protection but engagement Gerd Leonhard Media Futurist / The Futures Agency
  • Totally the wrong question... Gerd Leonhard Media Futurist / The Futures Agency
  • The Ego versus Eco Wars Gerd Leonhard Media Futurist / The Futures Agency
  • Source: Hugh MacLeod Gerd Leonhard Media Futurist / The Futures Agency
  • We may really need this...! Gerd Leonhard Media Futurist / The Futures Agency
  • Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful. Gerd Leonhard Media Futurist / The Futures Agency
  • Switching from Ego to Eco: Brazil...? Gerd Leonhard Media Futurist / The Futures Agency
  • Brazil: $1.50 per month to solve music ‘piracy’ Gerd Leonhard Media Futurist / The Futures Agency
  • A New Social Contract Gerd Leonhard Media Futurist / The Futures Agency
  • Ego …………………………………………Eco Branding becomes “Banding” Gerd Leonhard Media Futurist / The Futures Agency
  • Ego …………………………………………Eco Not watering cans but sprinkler systems...! Gerd Leonhard Media Futurist / The Futures Agency
  • Social media confronts us with the ‘ecosystem logic’ Gerd Leonhard Media Futurist / The Futures Agency
  • Ego …………………………………………Eco The Future: Masses of Niches *and hits in Niches! Gerd Leonhard Media Futurist / The Futures Agency
  • Some interesting ecosystem examples Gerd Leonhard Media Futurist / The Futures Agency
  • It is becoming less and less feasible to ‘prosper alone’ Gerd Leonhard Media Futurist / The Futures Agency
  • My big do Gerd Leonhard Media Futurist / The Futures Agency
  • My small do Gerd Leonhard Media Futurist / The Futures Agency
  • @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency