My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at ...
My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html
Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010Presentation Transcript
Die Zukunft der Medien
From
EgoSystem to
ECOSystem:
The Future of
Business, Culture,
Media Gerd Content Media Futurist
and Leonhard,
CEO
Gerd Leonhard Media Futurist / The Futures Agency
Drastic user empowerment means
businesses must collaborate... or perish
Gerd Leonhard Media Futurist / The Futures Agency
Broadcast and Broadband
Network and Networked
Gerd Leonhard Media Futurist / The Futures Agency
War of the Worlds... Ego versus Eco. Closed vs Open
Gerd Leonhard Media Futurist / The Futures Agency
Ego Eco
Gerd Leonhard Media Futurist / The Futures Agency
Ego Eco
Less connected, Hyper-connected and
walled-in, self-sufficient interdependent
Proudly
Not invented here
found elsewhere (PFE)
Return on Investment Return on Engagement
Closed Open *amap
Control Trust
Fear Confidence
Gerd Leonhard Media Futurist / The Futures Agency
Yes, EgoSystems can - and do - work.
... but this may be the last good example for it
Gerd Leonhard Media Futurist / The Futures Agency
In the past, power was about what you can control
hat-tip to Umair Haque
In the future, power is about what you can unleash!
Gerd Leonhard Media Futurist / The Futures Agency
Not protection but
engagement
Gerd Leonhard Media Futurist / The Futures Agency
Totally the wrong question...
Gerd Leonhard Media Futurist / The Futures Agency
The Ego versus Eco Wars
Gerd Leonhard Media Futurist / The Futures Agency
Source: Hugh MacLeod
Gerd Leonhard Media Futurist / The Futures Agency
We may really need this...!
Gerd Leonhard Media Futurist / The Futures Agency
Ecosystems are complicated. Openness is harder than
Control. ‘Permanent Beta’ can be stressful.
Gerd Leonhard Media Futurist / The Futures Agency
Switching from Ego to Eco: Brazil...?
Gerd Leonhard Media Futurist / The Futures Agency
Brazil: $1.50 per month to solve music ‘piracy’
Gerd Leonhard Media Futurist / The Futures Agency
A New Social Contract
Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco
Branding becomes “Banding”
Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco
Not watering cans but sprinkler systems...!
Gerd Leonhard Media Futurist / The Futures Agency
Social media confronts us with the ‘ecosystem logic’
Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco
The Future: Masses of Niches *and hits in Niches!
Gerd Leonhard Media Futurist / The Futures Agency
Some interesting ecosystem examples
Gerd Leonhard Media Futurist / The Futures Agency
It is becoming less and less feasible to ‘prosper alone’
Gerd Leonhard Media Futurist / The Futures Agency
My big do
Gerd Leonhard Media Futurist / The Futures Agency
My small do
Gerd Leonhard Media Futurist / The Futures Agency
@gleonhard MediaFuturist.com
Gerd Leonhard Media Futurist / The Futures Agency
2 years ago
2 years ago