Die Zukunft der Medien

    From
 EgoSystem to
 ECOSystem:
   The Future of
 Business, Culture,
 Media Gerd Content Media ...
Drastic user empowerment means
businesses must collaborate... or perish
                              Gerd Leonhard Media ...
Broadcast and Broadband




                  Network and Networked
                               Gerd Leonhard Media Fut...
War of the Worlds... Ego versus Eco. Closed vs Open




                                     Gerd Leonhard Media Futurist ...
Ego   Eco




       Gerd Leonhard Media Futurist / The Futures Agency
Ego     Eco
   Less connected,          Hyper-connected and
walled-in, self-sufficient     interdependent
                ...
Yes, EgoSystems can - and do - work.




      ... but this may be the last good example for it
                          ...
In the past, power was about what you can control
                                                        hat-tip to Umair...
Not protection but
  engagement
                     Gerd Leonhard Media Futurist / The Futures Agency
Totally the wrong question...




                       Gerd Leonhard Media Futurist / The Futures Agency
The Ego versus Eco Wars




                  Gerd Leonhard Media Futurist / The Futures Agency
Source: Hugh MacLeod




Gerd Leonhard Media Futurist / The Futures Agency
We may really need this...!




               Gerd Leonhard Media Futurist / The Futures Agency
Ecosystems are complicated. Openness is harder than
     Control. ‘Permanent Beta’ can be stressful.




                 ...
Switching from Ego to Eco: Brazil...?




                           Gerd Leonhard Media Futurist / The Futures Agency
Brazil: $1.50 per month to solve music ‘piracy’




                                  Gerd Leonhard Media Futurist / The F...
A New Social Contract
                 Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco




  Branding becomes “Banding”
                       Gerd Leonhard Media Futurist / The Futures...
Ego …………………………………………Eco




Not watering cans but sprinkler systems...!
                                 Gerd Leonhard Med...
Social media confronts us with the ‘ecosystem logic’




                                     Gerd Leonhard Media Futurist...
Ego …………………………………………Eco




The Future: Masses of Niches *and hits in Niches!
                                    Gerd Leo...
Some interesting ecosystem examples




                          Gerd Leonhard Media Futurist / The Futures Agency
It is becoming less and less feasible to ‘prosper alone’




                                        Gerd Leonhard Media F...
My big do




            Gerd Leonhard Media Futurist / The Futures Agency
My small do




              Gerd Leonhard Media Futurist / The Futures Agency
@gleonhard MediaFuturist.com
                        Gerd Leonhard Media Futurist / The Futures Agency
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Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

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My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html

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Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

  1. 1. Die Zukunft der Medien From EgoSystem to ECOSystem: The Future of Business, Culture, Media Gerd Content Media Futurist and Leonhard, CEO Gerd Leonhard Media Futurist / The Futures Agency
  2. 2. Drastic user empowerment means businesses must collaborate... or perish Gerd Leonhard Media Futurist / The Futures Agency
  3. 3. Broadcast and Broadband Network and Networked Gerd Leonhard Media Futurist / The Futures Agency
  4. 4. War of the Worlds... Ego versus Eco. Closed vs Open Gerd Leonhard Media Futurist / The Futures Agency
  5. 5. Ego Eco Gerd Leonhard Media Futurist / The Futures Agency
  6. 6. Ego Eco Less connected, Hyper-connected and walled-in, self-sufficient interdependent Proudly Not invented here found elsewhere (PFE) Return on Investment Return on Engagement Closed Open *amap Control Trust Fear Confidence Gerd Leonhard Media Futurist / The Futures Agency
  7. 7. Yes, EgoSystems can - and do - work. ... but this may be the last good example for it Gerd Leonhard Media Futurist / The Futures Agency
  8. 8. In the past, power was about what you can control hat-tip to Umair Haque In the future, power is about what you can unleash! Gerd Leonhard Media Futurist / The Futures Agency
  9. 9. Not protection but engagement Gerd Leonhard Media Futurist / The Futures Agency
  10. 10. Totally the wrong question... Gerd Leonhard Media Futurist / The Futures Agency
  11. 11. The Ego versus Eco Wars Gerd Leonhard Media Futurist / The Futures Agency
  12. 12. Source: Hugh MacLeod Gerd Leonhard Media Futurist / The Futures Agency
  13. 13. We may really need this...! Gerd Leonhard Media Futurist / The Futures Agency
  14. 14. Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful. Gerd Leonhard Media Futurist / The Futures Agency
  15. 15. Switching from Ego to Eco: Brazil...? Gerd Leonhard Media Futurist / The Futures Agency
  16. 16. Brazil: $1.50 per month to solve music ‘piracy’ Gerd Leonhard Media Futurist / The Futures Agency
  17. 17. A New Social Contract Gerd Leonhard Media Futurist / The Futures Agency
  18. 18. Ego …………………………………………Eco Branding becomes “Banding” Gerd Leonhard Media Futurist / The Futures Agency
  19. 19. Ego …………………………………………Eco Not watering cans but sprinkler systems...! Gerd Leonhard Media Futurist / The Futures Agency
  20. 20. Social media confronts us with the ‘ecosystem logic’ Gerd Leonhard Media Futurist / The Futures Agency
  21. 21. Ego …………………………………………Eco The Future: Masses of Niches *and hits in Niches! Gerd Leonhard Media Futurist / The Futures Agency
  22. 22. Some interesting ecosystem examples Gerd Leonhard Media Futurist / The Futures Agency
  23. 23. It is becoming less and less feasible to ‘prosper alone’ Gerd Leonhard Media Futurist / The Futures Agency
  24. 24. My big do Gerd Leonhard Media Futurist / The Futures Agency
  25. 25. My small do Gerd Leonhard Media Futurist / The Futures Agency
  26. 26. @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency
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