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Data is the new Oil: paying with attention is the future of media

by Gerd Leonhard on Jun 14, 2011

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This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means...

This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. More at http://gerd.fm/m9SN2f

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keynote speaker gleonhard twitter futurism data is the new oil ecommerce futurist ecosystem internet itunes dataoil mediadays media content norway @gleonhard business data data as the oil of internet

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Data is the new Oil: paying with attention is the future of media — Presentation Transcript