Data is the new Oil: paying with attention is the future of media
Upcoming SlideShare
Loading in...5
×
 

Data is the new Oil: paying with attention is the future of media

on

  • 8,571 views

This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it ...

This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. More at http://gerd.fm/m9SN2f

Statistics

Views

Total Views
8,571
Views on SlideShare
4,419
Embed Views
4,152

Actions

Likes
8
Downloads
133
Comments
3

19 Embeds 4,152

http://www.mediafuturist.com 4067
url_unknown 18
http://www.allaccessgroup.com 18
http://translate.googleusercontent.com 13
http://www.disruptionexperience.com 7
http://gerdleonhard.typepad.com 5
http://www.futuristgerd.com 4
http://www.linkedin.com 4
http://www.gerdleonhard.biz 2
http://www.slideshare.net 2
http://paper.li 2
http://feeds.feedburner.com 2
http://mtl-carteblanche.com 2
http://proxy.mobile.conduit-services.com 1
http://webcache.googleusercontent.com 1
http://digitalapprentices.collected.info 1
http://207.46.192.232 1
http://www.mtl-carteblanche.com 1
http://busk.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Data is the new Oil: paying with attention is the future of media Data is the new Oil: paying with attention is the future of media Presentation Transcript

  • “Think of personal data as the digital record of everything a person makes and does online and in the world”
  • Image licensed from sevensheaven.nl
  • Source: Forbes Blog Post by Venessa Miemis
  • Source: Flickr.com/dunechaser
  • Source: Economist.com Satoshi Kambayashi
  • Image licensed from sevensheaven.nl
  • Source: Layar.com/YoutubeSource: Kevin Kelly
  • Dumb Smart
  • Dumb Smart
  • Source: Trendspotting.com
  • Source: PaidContent.org
  • Hat tip to Shelly Palmer
  • Timely & Likable Better service: fluid, contextual clean, safe and easyFair andattractive Better interfacepricing * Social and inter- Better tools connected
  • Transparency: data usage disclosure, at all times Control: opt-in participation with immediate feedback in rewards balance, re-set options Trust: certified by standards and maybe a recognized and acceptable identity consortium Value: discounts, special offers and lots of ‘free stuff’ as a result of allowing data collection