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Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
 

Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)

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My presentation at the annual Noorderslagt / Euroslagt event in Groningen, NL, on music futures, copyright versus usage right, the public digital music license, and much more see ...

My presentation at the annual Noorderslagt / Euroslagt event in Groningen, NL, on music futures, copyright versus usage right, the public digital music license, and much more see http://gerd.fm/gNM2hG

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    Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010) Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010) Presentation Transcript

    • Image via WSJ.com
    • “More and more companies lose control of their customers when newtechnologies enable them to interact with products on their own terms”
    • “Companies lose control of their customers when new technologies - and the resulting new behaviors -enable them to interact on their own terms”
    • Control = Money?
    • Exclusivity = Leverage = more Money?
    • Consumers = the enemy...?
    • Copy.........RightImage: Kevin Kelly kk.org Image: Flickr.com/sameli
    • Larry Lessig said it all...
    • We must re-think permissions and standards, strike new balances for a connected world,and monetize usage & engagement not copies
    • Attempts at increasing “control over digital content” while the users are getting more connected will fail spectacularly
    • Sharing: you ain’t seen nothing yet...!
    • The demise of physical media is certain
    • The future: a fight for attention - not for distribution
    • Source: Ars Electronica 2008
    • A ‘Networked Society’- Mindset
    • Make it good, make it fairly priced, make iteasy, make it social, make it connected... Source: Reid Hastings (CEO) via Slideshare
    • The new Broadcasters &the new advertising revenues
    • Source: Reid Hastings (CEO) via Slideshare
    • Property = Paper Value = EmbodimentScarcity generates Cash
    • Property: Device & Access Value: in Aggregation & CurationScarcity of Attention (i.e. worth $£€)
    • A crucial slide from Ovum:
    • Networked Business ModelsExperience Economy Data Economy Image licensed from sevensheaven.nl
    • We are living in a world where data and digital goods drastically increase in value while many physical goods decline
    • Imagine...
    • Approx. $30 Billion yearly revenues Example: 3-4% for unlimited music would equal approx. $ 1 Billion Other monetary benefits: Usage & marketing dataCost-neutral market accessMyriad of up-selling optionsOther players just like Google:Facebook, Baidu, QQ, Yahoo, Cyworld, Ovi, Amazon, Skype... and every single Mobile Operator!
    • We need a new, public, clear, open, standardized, non-discriminatory, collective system of Usage Rights
    • Not far fetched...!
    • Special Other Fan editions and Live media products collectors’ events, products & services items, incl. HD & webcasts, (games, physical premium VoD apps...) products formats source: Flickr/unknownUp-selling options for music
    • From selling content to selling context
    • So how will artists & creators get paid? Public Performance (2.0)Up-selling (many options) Flat Rate Revenue Shares Branded Content Deals Sponsorships Fan Clubs / Direct Funding
    • Music 2.0: an open Ecosystem. Or none.
    • Devices Media & Advertising Content &Telecoms Entertainment
    • www.mediafuturist.com @gleonhard