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Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)
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Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)

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My presentation at the annual Noorderslagt / Euroslagt event in Groningen, NL, on music futures, copyright versus usage right, the public digital music license, and much more see …

My presentation at the annual Noorderslagt / Euroslagt event in Groningen, NL, on music futures, copyright versus usage right, the public digital music license, and much more see http://gerd.fm/gNM2hG

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  • 1. Image via WSJ.com
  • 2. “More and more companies lose control of their customers when newtechnologies enable them to interact with products on their own terms”
  • 3. “Companies lose control of their customers when new technologies - and the resulting new behaviors -enable them to interact on their own terms”
  • 4. Control = Money?
  • 5. Exclusivity = Leverage = more Money?
  • 6. Consumers = the enemy...?
  • 7. Copy.........RightImage: Kevin Kelly kk.org Image: Flickr.com/sameli
  • 8. Larry Lessig said it all...
  • 9. We must re-think permissions and standards, strike new balances for a connected world,and monetize usage & engagement not copies
  • 10. Attempts at increasing “control over digital content” while the users are getting more connected will fail spectacularly
  • 11. Sharing: you ain’t seen nothing yet...!
  • 12. The demise of physical media is certain
  • 13. The future: a fight for attention - not for distribution
  • 14. Source: Ars Electronica 2008
  • 15. A ‘Networked Society’- Mindset
  • 16. Make it good, make it fairly priced, make iteasy, make it social, make it connected... Source: Reid Hastings (CEO) via Slideshare
  • 17. The new Broadcasters &the new advertising revenues
  • 18. Source: Reid Hastings (CEO) via Slideshare
  • 19. Property = Paper Value = EmbodimentScarcity generates Cash
  • 20. Property: Device & Access Value: in Aggregation & CurationScarcity of Attention (i.e. worth $£€)
  • 21. A crucial slide from Ovum:
  • 22. Networked Business ModelsExperience Economy Data Economy Image licensed from sevensheaven.nl
  • 23. We are living in a world where data and digital goods drastically increase in value while many physical goods decline
  • 24. Imagine...
  • 25. Approx. $30 Billion yearly revenues Example: 3-4% for unlimited music would equal approx. $ 1 Billion Other monetary benefits: Usage & marketing dataCost-neutral market accessMyriad of up-selling optionsOther players just like Google:Facebook, Baidu, QQ, Yahoo, Cyworld, Ovi, Amazon, Skype... and every single Mobile Operator!
  • 26. We need a new, public, clear, open, standardized, non-discriminatory, collective system of Usage Rights
  • 27. Not far fetched...!
  • 28. Special Other Fan editions and Live media products collectors’ events, products & services items, incl. HD & webcasts, (games, physical premium VoD apps...) products formats source: Flickr/unknownUp-selling options for music
  • 29. From selling content to selling context
  • 30. So how will artists & creators get paid? Public Performance (2.0)Up-selling (many options) Flat Rate Revenue Shares Branded Content Deals Sponsorships Fan Clubs / Direct Funding
  • 31. Music 2.0: an open Ecosystem. Or none.
  • 32. Devices Media & Advertising Content &Telecoms Entertainment
  • 33. www.mediafuturist.com @gleonhard

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