This is an edited version of a presentation at the March 19, 2010 Books 2.0 event at Olswang in London see http://www.books20.net. More comments are available via the Twitter #books20 hashtag.
Topics: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of 'Reading 2.0', the new definition of books, media as a service and the potentials of 'content in the cloud', the future role of publishers... and much more. More details at http://gerd.fm/az1L3s
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