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BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)
 

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

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This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly),

This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly),

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    BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Presentation Transcript

    • Gerd Leonhard Futurist & Author CEO of TheFuturesAgencyRebooting Media
    • “It wasn’t raining when Noah built the ark” (Howard Ruff)
    • Social - Local - Mobile OS
    • Substantial differences - but a nice couple:)
    • A tidal wave of game-changing TV/ Video technologies
    • (Em)brace: new InterfacesDr. Michio Kaku via Youtube
    • From Text Culture to The future is already here!Screen Culture
    • This is not (just) about technology but about behavior changes
    • “The Old is Dying and the New Cannot be Born;In this Interregnum a Great Variety of Morbid Symptoms Appear”  Antonio Gramsci
    • We are becoming People of the Screen and the Cloud
    • Some consequences: Screen | Cloud | SoLoMo Trends
    • Touch. Share.Feel. Immerse.Contribute. Connect.Involve. Engage.
    • What matters:Creators Users(Audience fka Consumers)
    • A new Media Ecosystem SoLoMo
    • Social-Local-Mobil SoLoMoCloud-Centric and OTTDistributedCollaborativeNon-linearDecentralizedPeer-to/from-PeerMulti-screen & deviceBroadcast and BroadbandTransmedia as the default
    • Some really cool tech may also need questioning: is this still human-centric? http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html
    • Access not Ownership
    • Disembodiment everywhereNew Generativesbeing invented:)
    • Tablets: Content. Social. Commerce.
    • Devices and broadband and social: new collaborations!
    • On the TV, our ‘job’ was to consumeOn mobile devices and tablets our ‘job’ is to engage
    • Not negotiable
    • Scarcity is the past - like it or not.Curation, Context, Relevance is ...King :)
    • For tomorrow’s SoLoMo tablet users, traditional broadcasters may become just one of many Apps
    • Television⇠➲ Internet ⇠➲ Mobile
    • Build new values around the content
    • Build new values around the content
    • Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers
    • ‘The People formerly known as Consumers’
    • Realtime everything The future is already here! About Risks ... and Speed
    • Public Media :)Pic via Flickr.com/embleton
    • Independence Interdependence
    • Image via Tumblr.com/unknown
    • Egosystem (Distribution) Ecosystem (Attention) Source: WSJ.com
    • Producers will have many new ways to reach their audiences Source: Neil Perkin / TFA
    • Centralized Media ⇠➲ Open Content Ecosystems
    • Note: Hyper-Collaboration is a crucial requirement for the creation of all new ecosystems
    • The future is already here! Digital Content ‘Piracy’
    • Toxic assumption: controlling distribution is key to £ Source: Neil Perkin / TFA
    • The problem is not the pay - it’s the wall! Source: ClickZ Stats
    • People pay for value, brand, trust - RTP is crucial
    • Cable TV without Cable, Shows without Studios
    • Not to worry:real experiences will prevail :)
    • And we’ll want both , actually:)
    • Thanks for your time! #askgerd www.thefuturesagency.com www.gerdtube.com www.mediafuturist.comD E S I G N : C R E A T I V E