Gerd Leonhard       Futurist & Author                          CEO of               TheFuturesAgencyRebooting Media
“It wasn’t raining when Noah built the ark”   (Howard Ruff)
Social - Local - Mobile OS
Substantial differences - but a nice couple:)
A tidal wave of game-changing TV/ Video technologies
(Em)brace: new InterfacesDr. Michio Kaku via Youtube
From Text Culture to      The future is already here!Screen Culture
This is not (just) about technology but about behavior changes
“The Old is Dying and the New Cannot be Born;In this Interregnum a Great Variety of Morbid              Symptoms Appear”  ...
We are becoming People of the Screen and the Cloud
Some consequences: Screen | Cloud | SoLoMo Trends
Touch. Share.Feel. Immerse.Contribute. Connect.Involve. Engage.
What matters:Creators Users(Audience fka Consumers)
A new Media Ecosystem       SoLoMo
Social-Local-Mobil SoLoMoCloud-Centric and OTTDistributedCollaborativeNon-linearDecentralizedPeer-to/from-PeerMulti-screen...
Some really cool tech may also need questioning:     is this still human-centric?                     http://www.thedailyb...
Access not Ownership
Disembodiment  everywhereNew Generativesbeing invented:)
Tablets: Content. Social. Commerce.
Devices and broadband and social: new collaborations!
On the TV, our ‘job’ was to consumeOn mobile devices and tablets our ‘job’ is to   engage
Not negotiable
Scarcity is the past - like it or not.Curation, Context, Relevance is ...King :)
For tomorrow’s SoLoMo tablet users, traditional broadcasters may become just one of many Apps
Television⇠➲ Internet ⇠➲ Mobile
Build new values around the content
Build new values around the content
Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print       - and the End of Disruption for markete...
‘The People formerly known as Consumers’
Realtime everything      The future is already here!      About Risks ... and Speed
Public Media :)Pic via Flickr.com/embleton
Independence   Interdependence
Image via Tumblr.com/unknown
Egosystem (Distribution) Ecosystem (Attention)    Source: WSJ.com
Producers will have many new ways to reach their audiences                                        Source: Neil Perkin / TFA
Centralized Media ⇠➲ Open Content Ecosystems
Note:   Hyper-Collaboration         is a crucial requirement for the creation of all new ecosystems
The future is already here!              Digital Content ‘Piracy’
Toxic assumption: controlling distribution is key to £                                      Source: Neil Perkin / TFA
The problem is not the pay - it’s the wall!   Source: ClickZ Stats
People pay for value, brand, trust - RTP is crucial
Cable TV without Cable, Shows without Studios
Not to worry:real experiences will prevail :)
And we’ll want both , actually:)
Thanks for your time!                                                #askgerd  www.thefuturesagency.com  www.gerdtube.com ...
BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)
BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)
BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)
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BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

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This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly),

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BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

  1. 1. Gerd Leonhard Futurist & Author CEO of TheFuturesAgencyRebooting Media
  2. 2. “It wasn’t raining when Noah built the ark” (Howard Ruff)
  3. 3. Social - Local - Mobile OS
  4. 4. Substantial differences - but a nice couple:)
  5. 5. A tidal wave of game-changing TV/ Video technologies
  6. 6. (Em)brace: new InterfacesDr. Michio Kaku via Youtube
  7. 7. From Text Culture to The future is already here!Screen Culture
  8. 8. This is not (just) about technology but about behavior changes
  9. 9. “The Old is Dying and the New Cannot be Born;In this Interregnum a Great Variety of Morbid Symptoms Appear”  Antonio Gramsci
  10. 10. We are becoming People of the Screen and the Cloud
  11. 11. Some consequences: Screen | Cloud | SoLoMo Trends
  12. 12. Touch. Share.Feel. Immerse.Contribute. Connect.Involve. Engage.
  13. 13. What matters:Creators Users(Audience fka Consumers)
  14. 14. A new Media Ecosystem SoLoMo
  15. 15. Social-Local-Mobil SoLoMoCloud-Centric and OTTDistributedCollaborativeNon-linearDecentralizedPeer-to/from-PeerMulti-screen & deviceBroadcast and BroadbandTransmedia as the default
  16. 16. Some really cool tech may also need questioning: is this still human-centric? http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html
  17. 17. Access not Ownership
  18. 18. Disembodiment everywhereNew Generativesbeing invented:)
  19. 19. Tablets: Content. Social. Commerce.
  20. 20. Devices and broadband and social: new collaborations!
  21. 21. On the TV, our ‘job’ was to consumeOn mobile devices and tablets our ‘job’ is to engage
  22. 22. Not negotiable
  23. 23. Scarcity is the past - like it or not.Curation, Context, Relevance is ...King :)
  24. 24. For tomorrow’s SoLoMo tablet users, traditional broadcasters may become just one of many Apps
  25. 25. Television⇠➲ Internet ⇠➲ Mobile
  26. 26. Build new values around the content
  27. 27. Build new values around the content
  28. 28. Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers
  29. 29. ‘The People formerly known as Consumers’
  30. 30. Realtime everything The future is already here! About Risks ... and Speed
  31. 31. Public Media :)Pic via Flickr.com/embleton
  32. 32. Independence Interdependence
  33. 33. Image via Tumblr.com/unknown
  34. 34. Egosystem (Distribution) Ecosystem (Attention) Source: WSJ.com
  35. 35. Producers will have many new ways to reach their audiences Source: Neil Perkin / TFA
  36. 36. Centralized Media ⇠➲ Open Content Ecosystems
  37. 37. Note: Hyper-Collaboration is a crucial requirement for the creation of all new ecosystems
  38. 38. The future is already here! Digital Content ‘Piracy’
  39. 39. Toxic assumption: controlling distribution is key to £ Source: Neil Perkin / TFA
  40. 40. The problem is not the pay - it’s the wall! Source: ClickZ Stats
  41. 41. People pay for value, brand, trust - RTP is crucial
  42. 42. Cable TV without Cable, Shows without Studios
  43. 43. Not to worry:real experiences will prevail :)
  44. 44. And we’ll want both , actually:)
  45. 45. Thanks for your time! #askgerd www.thefuturesagency.com www.gerdtube.com www.mediafuturist.comD E S I G N : C R E A T I V E

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