BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

Gerd Leonhard Futurist & Author CEO of TheFuturesAgencyRebooting Media

“It wasn’t raining when Noah built the ark” (Howard Ruff)

Social - Local - Mobile OS

Substantial differences - but a nice couple:)

A tidal wave of game-changing TV/ Video technologies

(Em)brace: new InterfacesDr. Michio Kaku via Youtube

From Text Culture to The future is already here!Screen Culture

This is not (just) about technology but about behavior changes

“The Old is Dying and the New Cannot be Born;In this Interregnum a Great Variety of Morbid Symptoms Appear” Antonio Gramsci

We are becoming People of the Screen and the Cloud

Some consequences: Screen | Cloud | SoLoMo Trends

Touch. Share.Feel. Immerse.Contribute. Connect.Involve. Engage.

What matters:Creators Users(Audience fka Consumers)

A new Media Ecosystem SoLoMo

Social-Local-Mobil SoLoMoCloud-Centric and OTTDistributedCollaborativeNon-linearDecentralizedPeer-to/from-PeerMulti-screen & deviceBroadcast and BroadbandTransmedia as the default

Some really cool tech may also need questioning: is this still human-centric? http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html

Access not Ownership

Disembodiment everywhereNew Generativesbeing invented:)

Tablets: Content. Social. Commerce.

Devices and broadband and social: new collaborations!

On the TV, our ‘job’ was to consumeOn mobile devices and tablets our ‘job’ is to engage

Not negotiable

Scarcity is the past - like it or not.Curation, Context, Relevance is ...King :)

For tomorrow’s SoLoMo tablet users, traditional broadcasters may become just one of many Apps

Television⇠➲ Internet ⇠➲ Mobile

Build new values around the content

Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers

‘The People formerly known as Consumers’

Realtime everything The future is already here! About Risks ... and Speed

Public Media :)Pic via Flickr.com/embleton

Independence Interdependence

Image via Tumblr.com/unknown

Egosystem (Distribution) Ecosystem (Attention) Source: WSJ.com

Producers will have many new ways to reach their audiences Source: Neil Perkin / TFA

Centralized Media ⇠➲ Open Content Ecosystems

Note: Hyper-Collaboration is a crucial requirement for the creation of all new ecosystems

The future is already here! Digital Content ‘Piracy’

Toxic assumption: controlling distribution is key to £ Source: Neil Perkin / TFA

The problem is not the pay - it’s the wall! Source: ClickZ Stats

People pay for value, brand, trust - RTP is crucial

Cable TV without Cable, Shows without Studios

Not to worry:real experiences will prevail :)

And we’ll want both , actually:)

Thanks for your time! #askgerd www.thefuturesagency.com www.gerdtube.com www.mediafuturist.comD E S I G N : C R E A T I V E

http://www.mediafuturist.com	10535
http://thebtllife.blogspot.in	71
http://momri.org	53
http://feeds.feedburner.com	45
http://tweets.mediafuturist.com	31
http://www.thefuturesagency.com	28
http://digitalapprentices.collected.info	25
http://tweets.thecuratti.com	25
http://translate.googleusercontent.com	20
http://www.futureof.biz	16
http://thebtllife.blogspot.com	15
http://www.futuristgerd.com	15
http://dev.thedrewchandler.com	14
http://www.momri.org	11
http://cureforthecommondigital.collected.info	10
http://www.linkedin.com	9
http://gerdleonhard.typepad.com	8
http://www.egotoeco.org	7
http://www.mtl-carteblanche.com	7
http://www.inteligemcia.com.br	7
http://webmail.racsa.co.cr	6
http://thebtllife.blogspot.mx	6
http://www.gerdfuturist.com	5
https://twitter.com	3
http://thebtllife.blogspot.de	2
http://thebtllife.blogspot.ru	2
http://webcache.googleusercontent.com	2
http://thebtllife.blogspot.co.uk	2
http://mtl-carteblanche.com	2
http://www.thebtllife.blogspot.co.uk	1
http://twitter.com	1
http://futuristgerd.nfshost.com	1
http://thebtllife.blogspot.com.ar	1
http://thebtllife.blogspot.ro	1
http://www.thebtllife.blogspot.in	1
http://www.disruptionexperience.com	1
http://www.twylah.com	1
https://wiki.courtnexus.com	1

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

by Futurist Gerd Leonhard on Oct 19, 2012

Accessibility

Categories

Upload Details

Usage Rights

38 Embeds 10,991

Statistics

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Presentation Transcript