BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!

  • 8,104 views
Uploaded on

The PDF from my talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil. Disruption and Lubrication. The global village and what that …

The PDF from my talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil. Disruption and Lubrication. The global village and what that means for our future. People of the screen and People of the cloud (Kevin Kelly).

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
8,104
On Slideshare
0
From Embeds
0
Number of Embeds
8

Actions

Shares
Downloads
252
Comments
2
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social, Local, Mobile,Video... and the Cloud- apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano
  • 2. mozilla.org/sopa
  • 3. The future is already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
  • 4. Finally, the Global Village is real
  • 5. Many first-time-ever issueswill need to be addressed
  • 6. Hat tip to Kevin Kelly
  • 7. People of the Cloud...will expect a lot more than connectivity
  • 8. Maybe... the End of PCs...? EVERYTHING is about Mobile
  • 9. Ads + Content + Apps =
  • 10. Video is the next text -and Apps are the new cable channels
  • 11. Content + Mobile + =♗
  • 12. Telecom « Media » Telecom Source: Mary Meeker / Kleiner Perkins on SlideshareCloud | Video
  • 13. TeleMedia Futures: new roles!!! Content (Creators, Advertisers Publishers etc) DeviceTelcos & MakersOperators Search / Tech i.e. Media 2.0Social Networks
  • 14. Get ready for food chain conflicts
  • 15. Average engagement per userAverage involvement per user Average premiums per user
  • 16. Guess what they will do with this $35 Aakash Tablet
  • 17. Radical Behavior Changes everywhere
  • 18. The end of masses?Source: thecarbonara blog
  • 19. € 10 Devices. Soon.The iSlate
  • 20. The keywords FAST. NOW.RELEVANT. ME. PERSONAL. HUMAN.
  • 21. ‘Consumers’ are leaping- what about your business?
  • 22. Disruption and Lubrication is the name of the game
  • 23. Disrupt yourself or be disrupted
  • 24. Embrace Empowerment ;) ;(
  • 25. Images: Source: FastCompany.com
  • 26. Tell a good story. ALWAYS.
  • 27. Make Sense not Noise curation
  • 28. Apps: Stage Experiences!!! Source: Joseph Pine Ted Talk
  • 29. Web-native, mobile and OTT !
  • 30. ‘Open’ is the new default Source: Alan Moore via Slideshare
  • 31. Image licensed from sevensheaven.nl
  • 32. “Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
  • 33. Obsession with Control can be a tiny problem:) Source: ARS
  • 34. Fluid + Feels-Like-Free + Freemium | Upselling +
  • 35. Paid with Data and / or Attention
  • 36. The problem is not the ‘pay’ - it’s the wall!Quelle:
  • 37. Freemium is good *but not for everyone!
  • 38. ‘3rd party pays’ andBranded Content will explode
  • 39. Advertis ing become sContent , too
  • 40. Advertising 1.0 is unsustainable
  • 41. Advertising = Content Marketing = Curation Brands = PublishersMarketers = StorytellersConsumers = Participants
  • 42. Focus on RoE(ngagement) not (just) RoI
  • 43. Be a Market-Maker *not a market-waiter ;(
  • 44. Entrepreneurs: remember this!
  • 45. Summary
  • 46. Gerd.fm/freepdfs (Kindle)
  • 47. Gerd.fm/freepdfs Gerdtube.com