BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!

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The PDF from my talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil. Disruption and Lubrication. The global village and what that means for our future. People of the screen and People of the cloud (Kevin Kelly).

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BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!

  1. 1. Social, Local, Mobile,Video... and the Cloud- apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano
  2. 2. mozilla.org/sopa
  3. 3. The future is already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
  4. 4. Finally, the Global Village is real
  5. 5. Many first-time-ever issueswill need to be addressed
  6. 6. Hat tip to Kevin Kelly
  7. 7. People of the Cloud...will expect a lot more than connectivity
  8. 8. Maybe... the End of PCs...? EVERYTHING is about Mobile
  9. 9. Ads + Content + Apps =
  10. 10. Video is the next text -and Apps are the new cable channels
  11. 11. Content + Mobile + =♗
  12. 12. Telecom « Media » Telecom Source: Mary Meeker / Kleiner Perkins on SlideshareCloud | Video
  13. 13. TeleMedia Futures: new roles!!! Content (Creators, Advertisers Publishers etc) DeviceTelcos MakersOperators Search / Tech i.e. Media 2.0Social Networks
  14. 14. Get ready for food chain conflicts
  15. 15. Average engagement per userAverage involvement per user Average premiums per user
  16. 16. Guess what they will do with this $35 Aakash Tablet
  17. 17. Radical Behavior Changes everywhere
  18. 18. The end of masses?Source: thecarbonara blog
  19. 19. € 10 Devices. Soon.The iSlate
  20. 20. The keywords FAST. NOW.RELEVANT. ME. PERSONAL. HUMAN.
  21. 21. ‘Consumers’ are leaping- what about your business?
  22. 22. Disruption and Lubrication is the name of the game
  23. 23. Disrupt yourself or be disrupted
  24. 24. Embrace Empowerment ;) ;(
  25. 25. Images: Source: FastCompany.com
  26. 26. Tell a good story. ALWAYS.
  27. 27. Make Sense not Noise curation
  28. 28. Apps: Stage Experiences!!! Source: Joseph Pine Ted Talk
  29. 29. Web-native, mobile and OTT !
  30. 30. ‘Open’ is the new default Source: Alan Moore via Slideshare
  31. 31. Image licensed from sevensheaven.nl
  32. 32. “Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
  33. 33. Obsession with Control can be a tiny problem:) Source: ARS
  34. 34. Fluid + Feels-Like-Free + Freemium | Upselling +
  35. 35. Paid with Data and / or Attention
  36. 36. The problem is not the ‘pay’ - it’s the wall!Quelle:
  37. 37. Freemium is good *but not for everyone!
  38. 38. ‘3rd party pays’ andBranded Content will explode
  39. 39. Advertis ing become sContent , too
  40. 40. Advertising 1.0 is unsustainable
  41. 41. Advertising = Content Marketing = Curation Brands = PublishersMarketers = StorytellersConsumers = Participants
  42. 42. Focus on RoE(ngagement) not (just) RoI
  43. 43. Be a Market-Maker *not a market-waiter ;(
  44. 44. Entrepreneurs: remember this!
  45. 45. Summary
  46. 46. Gerd.fm/freepdfs (Kindle)
  47. 47. Gerd.fm/freepdfs Gerdtube.com

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