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BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
 

BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!

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The PDF from my talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil. Disruption and Lubrication. The global village and what that ...

The PDF from my talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil. Disruption and Lubrication. The global village and what that means for our future. People of the screen and People of the cloud (Kevin Kelly).

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    BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud! BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud! Presentation Transcript

    • Social, Local, Mobile,Video... and the Cloud- apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano
    • mozilla.org/sopa
    • The future is already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
    • Finally, the Global Village is real
    • Many first-time-ever issueswill need to be addressed
    • Hat tip to Kevin Kelly
    • People of the Cloud...will expect a lot more than connectivity
    • Maybe... the End of PCs...? EVERYTHING is about Mobile
    • Ads + Content + Apps =
    • Video is the next text -and Apps are the new cable channels
    • Content + Mobile + =♗
    • Telecom « Media » Telecom Source: Mary Meeker / Kleiner Perkins on SlideshareCloud | Video
    • TeleMedia Futures: new roles!!! Content (Creators, Advertisers Publishers etc) DeviceTelcos & MakersOperators Search / Tech i.e. Media 2.0Social Networks
    • Get ready for food chain conflicts
    • Average engagement per userAverage involvement per user Average premiums per user
    • Guess what they will do with this $35 Aakash Tablet
    • Radical Behavior Changes everywhere
    • The end of masses?Source: thecarbonara blog
    • € 10 Devices. Soon.The iSlate
    • The keywords FAST. NOW.RELEVANT. ME. PERSONAL. HUMAN.
    • ‘Consumers’ are leaping- what about your business?
    • Disruption and Lubrication is the name of the game
    • Disrupt yourself or be disrupted
    • Embrace Empowerment ;) ;(
    • Images: Source: FastCompany.com
    • Tell a good story. ALWAYS.
    • Make Sense not Noise curation
    • Apps: Stage Experiences!!! Source: Joseph Pine Ted Talk
    • Web-native, mobile and OTT !
    • ‘Open’ is the new default Source: Alan Moore via Slideshare
    • Image licensed from sevensheaven.nl
    • “Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
    • Obsession with Control can be a tiny problem:) Source: ARS
    • Fluid + Feels-Like-Free + Freemium | Upselling +
    • Paid with Data and / or Attention
    • The problem is not the ‘pay’ - it’s the wall!Quelle:
    • Freemium is good *but not for everyone!
    • ‘3rd party pays’ andBranded Content will explode
    • Advertis ing become sContent , too
    • Advertising 1.0 is unsustainable
    • Advertising = Content Marketing = Curation Brands = PublishersMarketers = StorytellersConsumers = Participants
    • Focus on RoE(ngagement) not (just) RoI
    • Be a Market-Maker *not a market-waiter ;(
    • Entrepreneurs: remember this!
    • Summary
    • Gerd.fm/freepdfs (Kindle)
    • Gerd.fm/freepdfs Gerdtube.com