Social, Local, Mobile,Video... and the Cloud- apps and the future of content                   Gerd Leonhard        Futuri...
mozilla.org/sopa
The future is already here...   Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennO...
Finally, the Global Village is real
Many first-time-ever issueswill need to be addressed
Hat tip to Kevin Kelly
People of the Cloud...will expect a lot more than connectivity
Maybe... the End of PCs...?   EVERYTHING is about Mobile
Ads + Content + Apps =
Video is the next text -and Apps are the new cable        channels
Content + Mobile +   =♗
Telecom « Media » Telecom                   Source: Mary Meeker / Kleiner Perkins on SlideshareCloud | Video
TeleMedia Futures: new roles!!!                  Content (Creators,        Advertisers                   Publishers etc)  ...
Get ready for food chain conflicts
Average engagement per userAverage involvement per user Average premiums per user
Guess what they will do with this $35 Aakash Tablet
Radical Behavior Changes everywhere
The end of masses?Source: thecarbonara blog
€ 10 Devices. Soon.The iSlate
The keywords FAST. NOW.RELEVANT. ME. PERSONAL. HUMAN.
‘Consumers’ are leaping- what about your business?
Disruption and Lubrication    is the name of the game
Disrupt yourself or be disrupted
Embrace Empowerment ;) ;(
Images: Source: FastCompany.com
Tell a good story. ALWAYS.
Make Sense not Noise  curation
Apps: Stage Experiences!!!    Source: Joseph Pine Ted Talk
Web-native, mobile and OTT !
‘Open’ is the new default                Source: Alan Moore via Slideshare
Image licensed from sevensheaven.nl
“Becoming an open business is truly challenging”                  Steve Rubel / Edelman Digital
Obsession with Control can be a tiny problem:)     Source: ARS
Fluid + Feels-Like-Free + Freemium | Upselling              +
Paid with Data and / or Attention
The problem is not the ‘pay’ - it’s the wall!Quelle:
Freemium is good *but not for everyone!
‘3rd party pays’ andBranded Content will explode
Advertis           ing  become            sContent        , too
Advertising 1.0 is unsustainable
Advertising = Content  Marketing = Curation Brands = PublishersMarketers = StorytellersConsumers = Participants
Focus on RoE(ngagement) not (just) RoI
Be a Market-Maker *not a market-waiter ;(
Entrepreneurs: remember this!
Summary
Gerd.fm/freepdfs   (Kindle)
Gerd.fm/freepdfs Gerdtube.com
BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!
Upcoming SlideShare
Loading in...5
×

BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!

8,373

Published on

The PDF from my talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil. Disruption and Lubrication. The global village and what that means for our future. People of the screen and People of the cloud (Kevin Kelly).

Published in: Business, Technology
2 Comments
6 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,373
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
254
Comments
2
Likes
6
Embeds 0
No embeds

No notes for slide

BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud!

  1. 1. Social, Local, Mobile,Video... and the Cloud- apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano
  2. 2. mozilla.org/sopa
  3. 3. The future is already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
  4. 4. Finally, the Global Village is real
  5. 5. Many first-time-ever issueswill need to be addressed
  6. 6. Hat tip to Kevin Kelly
  7. 7. People of the Cloud...will expect a lot more than connectivity
  8. 8. Maybe... the End of PCs...? EVERYTHING is about Mobile
  9. 9. Ads + Content + Apps =
  10. 10. Video is the next text -and Apps are the new cable channels
  11. 11. Content + Mobile + =♗
  12. 12. Telecom « Media » Telecom Source: Mary Meeker / Kleiner Perkins on SlideshareCloud | Video
  13. 13. TeleMedia Futures: new roles!!! Content (Creators, Advertisers Publishers etc) DeviceTelcos MakersOperators Search / Tech i.e. Media 2.0Social Networks
  14. 14. Get ready for food chain conflicts
  15. 15. Average engagement per userAverage involvement per user Average premiums per user
  16. 16. Guess what they will do with this $35 Aakash Tablet
  17. 17. Radical Behavior Changes everywhere
  18. 18. The end of masses?Source: thecarbonara blog
  19. 19. € 10 Devices. Soon.The iSlate
  20. 20. The keywords FAST. NOW.RELEVANT. ME. PERSONAL. HUMAN.
  21. 21. ‘Consumers’ are leaping- what about your business?
  22. 22. Disruption and Lubrication is the name of the game
  23. 23. Disrupt yourself or be disrupted
  24. 24. Embrace Empowerment ;) ;(
  25. 25. Images: Source: FastCompany.com
  26. 26. Tell a good story. ALWAYS.
  27. 27. Make Sense not Noise curation
  28. 28. Apps: Stage Experiences!!! Source: Joseph Pine Ted Talk
  29. 29. Web-native, mobile and OTT !
  30. 30. ‘Open’ is the new default Source: Alan Moore via Slideshare
  31. 31. Image licensed from sevensheaven.nl
  32. 32. “Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
  33. 33. Obsession with Control can be a tiny problem:) Source: ARS
  34. 34. Fluid + Feels-Like-Free + Freemium | Upselling +
  35. 35. Paid with Data and / or Attention
  36. 36. The problem is not the ‘pay’ - it’s the wall!Quelle:
  37. 37. Freemium is good *but not for everyone!
  38. 38. ‘3rd party pays’ andBranded Content will explode
  39. 39. Advertis ing become sContent , too
  40. 40. Advertising 1.0 is unsustainable
  41. 41. Advertising = Content Marketing = Curation Brands = PublishersMarketers = StorytellersConsumers = Participants
  42. 42. Focus on RoE(ngagement) not (just) RoI
  43. 43. Be a Market-Maker *not a market-waiter ;(
  44. 44. Entrepreneurs: remember this!
  45. 45. Summary
  46. 46. Gerd.fm/freepdfs (Kindle)
  47. 47. Gerd.fm/freepdfs Gerdtube.com

×